Video is one of the most powerful tools in a marketer’s toolkit. It can be used to create a strong emotional connection with your audience, and it can be extremely effective in promoting your brand.
But video marketing doesn’t have to be limited to just creating awareness for your brand. You can also use video to drive conversions and sales. In fact, including a video in an email can increase click-through rates by over 100%.
In this article, we’ll show you five ways you can use video in your email campaigns to increase engagement and drive results.
So let’s get started!
Preview a New Product or Service
If you have a new product or service that you’re launching, video is the perfect way to give your audience a preview. A short video clip can introduce your new offering and get people excited about what’s to come.
You can include this video in an email blast to your entire list or segment it to only those who are most likely to be interested in the product. Either way, you’ll be able to generate some buzz and get people talking about your new launch.
When launching a new product, it’s important to create a sense of urgency. You can do this by including a countdown timer in your email and giving people a limited time to take advantage of the offer. This will create a sense of FOMO (fear of missing out) and encourage people to take action.
Give a Behind-the-Scenes Tour of Your Business
Another great way to use video in your email marketing is to give your subscribers a behind-the-scenes tour of your business. This is a great way to build trust and show people that you’re a real company with real employees.
People love getting an inside look at businesses, so this type of video content will be very well received. You can include a short video clip in your welcome email or send it out as part of a series of emails showcasing different aspects of your business.
This is also a great opportunity to show some personality and give people a glimpse of the culture at your company. Some ideas you could include in your tour are:
- Your office space
- A day in the life of one of your employees
- How you make your product
- The story behind your company
All of these things will give people a better understanding of who you are and what you stand for. As a result, they’ll be more likely to do business with you in the future.
Create a Video Newsletter
If you want to take your email marketing to the next level, consider creating a video newsletter. This is a great way to keep your subscribers engaged and informed about what’s going on with your business.
A video newsletter can be as simple as a quick update from the CEO or a round-up of the latest news and happenings at your company. You can also use it to showcase new products, highlight customer success stories, or give people an inside look at upcoming events.
Another great thing about video newsletters is that they’re highly shareable. So not only will you be able to reach your existing subscribers, but you’ll also be able to reach new people who may not have heard of your business before. When encouraging people to share your video newsletter, be sure to include social sharing buttons and a call-to-action. This will make it easy for people to share your social media video and help you reach a larger audience.
Invite Customers to Local Events
If you’re hosting a local event, invite your customers and prospects to attend by sending them a video invitation. This is a great way to build relationships with your community and get people involved in what you’re doing.
You can use video to give people all the details about the event, including the date, time, and location. You can also use it to highlight some of the speakers or entertainment that will be featured.
When establishing an event, be sure to include a strong call-to-action in your video invitation. This will encourage people to take action and RSVP to the event. You can also include a link to purchase tickets or sign up for more information. Regardless of what type of event you are advertising, make sure your video invitation is clear and concise.
Include Your Videos In Subject Lines
One of the best ways to get people to open your emails is to include a video in the subject line. This will grab attention and let people know that there’s something valuable waiting for them inside.
If you’re not sure how to do this, simply upload a short video clip to YouTube and include the link in your email. When people click on the link, they’ll be taken to YouTube, where they can watch the video.
You can also use a service like Vidyard or Wistia to host your videos and embed them directly into your emails. This can make things even easier for your subscribers and help ensure that they actually watch your videos.
The important thing to remember when sending videos through your email is to make sure the videos are short and to the point. People’s attention spans are shorter than ever, so you need to make sure your videos can hold their attention from start to finish. While having the video listed in your subject line will help entice people to watch, it’s not guaranteed that they’ll stick around for the entire thing. A best practice is to keep your videos under two minutes in length. This will increase the likelihood that people actually watch the videos completely and don’t click away before they’re finished.
Use Videos To Maximize Your Email Marketing Results
Email marketing is a powerful tool that can help you reach your target audience and achieve your business goals. And when you use video in your email campaigns, you can take things to the next level.
So if you’re looking for ways to improve your email marketing, consider using some of these video tips. From including videos in your subject lines to creating a video newsletter, there are plenty of ways to integrate video into your email marketing strategy.
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, a training video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.