So, you have a business, and it’s running as per expectations. That’s great!
Now, how do you make it better?
While you have every opportunity to leverage the power of social media and the online space, having appropriate solutions help your business achieve its objectives, drive sales and increase online visibility.
The bottom line is investing in services with partners that help in boosting the growth of your marketing department.
Strong services stack encourages growth and ensures you’re not spending your valuable time on tedious and repetitive tasks.
On the flip side, not being able to take advantage of modern-day services means that your marketing department and business lag behind the competition.
With a plethora of online services available, with each boasting of bringing a revolutionary change, choosing one such service is challenging.
To make your life easier, we provide services to grow your marketing department.
7 Services to grow your marketing department in 2023
Here are seven services to grow your marketing department in 2023:
- Recruitment services
When looking at how successful your company was in the past few years, big numbers might seem attractive and praise-worthy. But it’s often easy to forget the people behind your company’s growth.
Ultimately, it all boils down to recruiting the right people whose views align with your company’s and those who burn the midnight oil to ensure a successful company.
Even one wrong hire might lead to years of irreplaceable damage. Typically, a misfit employee reduces workplace productivity and the company wastes time training and recruiting new employees.
Besides choosing the best places for job advertising, hiring a professional recruitment service might do wonders for your hiring process.
These recruitment services work by automating the entire recruitment process, setting up automated actions, creating templates for recurring pipeline structures, and adding roles to your team.
What’s more interesting is that these services allow you to be faster with paperwork as they provide integration with e-signature.
When you have a marketing team composed of experienced marketing professionals, you’re better positioned to pitch creative ideas and create innovative marketing campaigns for your customers.
- Marketing agency
So, you now have the right people who fit your company’s culture and are passionate about their job.
But what next?
Do these people know the ins and outs of marketing? Given that online marketing is evolving, it’s challenging for employees to be an expert in every aspect of marketing.
What’s the solution?
Hire one or two marketing professionals who are Jacks (Jacqueline) of all trades. While this solution might seem feasible, it’s an old-school way of running a marketing campaign.
The latest trend is hiring a specialist B2B marketing agency.
Hiring a marketing agency is essential because these agencies work with many clients
simultaneously and have specialists for each channel.
Additionally, these agencies devote resources to educating employees and keeping them on the cutting edge of their respective disciplines.
Hiring these agencies gives small businesses access to tested and trusted marketing strategies and advanced technologies.
As the marketing world is constantly evolving, staying abreast with the latest trends and updates might not be feasible for in-house marketers.
These agencies have experts in content marketing, business strategy, graphic design, social media, web design, search engine marketing, and internet marketing, who are trained to keep themselves updated with the latest trends and technologies.
- Accounting and financial services
According to a survey, 46% of business owners consider bookkeeping their least favorite responsibility.
If you are one of those owners, don’t fret. Bookkeeping and managing finance are not everyone’s cup of tea. Instead, focus on using accounting and financial services.
Accounting services help your business and your marketing department prosper by providing insights into the company’s general financial health.
This helps you create and decide your marketing budgets. These services keep marketing focused on cost-effective campaigns that provide a positive return on investment (ROI).
Many of these accounting services help your marketing department by providing a data-driven approach for evaluating campaigns and communicating the results to your key stakeholders.
Good accounting and financial services make a massive difference in your company’s success and help you generate healthy long-term business growth.
- Customer support services
With 58% of customers willing to pay for better customer support and service, investing in such a service might benefit your company.
Marketing and support teams have little in common. Once your marketing department brings a new lead, they hand it over to your customer support service team, who takes care of the customer’s journey.
Traditionally, customer service teams work in silos. That’s why companies are hiring external customer support services to break these silos.
This ensures that the support team works hand-in-hand with your marketing department to improve the overall customer experience.
The support staff is front-line with customers, so hiring a qualified and experienced customer support service is essential.
Also, having a full-fledged customer support service might be challenging with a small business. However, hiring one ensures that your salespeople focus on acquiring new leads rather than answering customer calls.
Interestingly, these services provide access to omnichannel support like email support, live chat support, mobile messaging, social media, and technical support.
- Graphic designing services
Would customers be interested in your products or services if your advertisements and marketing materials lack pictures?
With the human brain processing 60,000 times faster than text, lack of compelling and eye-pleasing pictures affect your entire marketing campaign.
When it comes to spreading the word about your business, your design gets the first attention, followed by your words. Together, they convey a powerful message to customers.
That’s why companies prefer using a graphic designing service.
These services breathe new life into your digital marketing campaign. Using their prior experience, these professionals include various design elements, such as fonts, placements, colors, and symbols, to communicate your brand image to customers.
Experienced graphic design services choose every shape, line, and color to elicit specific emotions and encourage them to take the desired action.
The differentiated style helps customers identify your logo when they see your advertisement.
In addition, these designers help a marketing team build its unique brand identity, customers, and potential clients.
- Content writing services
Long ago, in 1996, when Bill Gates coined the phrase, ‘Content is the King’, little did he know that this phrase would hold the same value even after two decades.
Content was, is, and will remain the king for companies looking to make an impact on their customers.
Your marketing campaign might fail because it doesn’t give customers a reason to read them.
That’s where content writing services come in.
The content created by these services is unique, fresh, and informative. This will not only bring in new clients but also increase website traffic.
These professionals use the best SEO practices to spread the word about your services.
Getting ranked with high-quality articles alone might not suffice. You need to ensure it’s search engine optimized.
An experienced agency that excels at SEO writing and best practices might help you attain a miraculous hike in your ranking and even exposure to your clients.
- Market research services
What happens when you lack comprehensive information about who your best customers are and exactly what they want, and what motivates them to make repeat purchases?
You create marketing campaigns that fail to trigger the customer’s emotions.
That’s where market research services come in.
These companies provide the required data to increase sales and make the most of your advertising budget.
Market research services use a systematic process to collect and analyze information about the local market, customer base, primary competitor, and the overall industry. This helps you tailor your market campaigns and create an advertisement that captures your customer’s interest.
Apart from providing valuable customer data, market research services help improve your branding efforts by making the customer more aware of your existence.
Interestingly, branding research provides an overview of how your marketing efforts work with your customers.
That’s the list
That’s a short list of services your marketing department requires to ensure business growth.
With the right services at your disposal, you streamline your marketing campaigns. Using any combination of these services serve as the foundation of a powerful and capable marketing department.
As marketing is a slow and continuous process, choose the services based on your business requirement.
Building a creative marketing department is challenging, but small businesses quickly grow and prosper by investing in the right online services.
After sorting out the services, you confidently move forward in your campaign and keep a better check on your marketing efforts.
The right services in your arsenal could differentiate between successful and unsuccessful companies.
Priya Jain has been copywriting professionally for over eight years. She has attained an engineering degree and an MBA. She teaches math, spends her time running behind her toddler, and tries new recipes while she isn’t writing. You can find her on LinkedIn.
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