IBM, Apple partner launch new B2B apps

A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]

How can you better measure the success of your mobile marketing?

To create more effective advertising campaigns, there is one key question marketers need to ask: what was it that persuaded a consumer to make a purchase? Determining attribution in digital advertising is one of the most difficult challenges in the industry today, and this is made even more challening with the rise in mobile devices. […]