The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers. This year’s CMUST report details how the ‘Internet of Things’ is providing increasing opportunities for digital advertisers […]
Guest post by Anthony Reinhart. Reprinted with permission via News.Communitech.ca When you’ve met “the one,” you just know. This might be one of the biggest relationship clichés out there, but then, clichés wouldn’t be clichés without a good deal of truth behind them. The courtship story behind this week’s news that Vidyard had secured an $18-million Series […]
We’re all going mobile. Overall usage of mobile apps has ballooned in the past year. But is B2B catching up? According to a year-end report from mobile analytics firm Flurry, app utilization in the U.S. soared 76 percent in 2014, which was led by shopping, productivity and utilities and messaging. With most consumers owning a smartphone […]
A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]
In this globally-connected marketplace, it is important to find tools to help your company stay organized and connected, and apps are ideal tools due to their accessibility and rapidly evolving innovation. In a recent article in The Guardian on the top apps for boosting business productivity, the author notes that “apps for smartphones and tablets are playing […]
To create more effective advertising campaigns, there is one key question marketers need to ask: what was it that persuaded a consumer to make a purchase? Determining attribution in digital advertising is one of the most difficult challenges in the industry today, and this is made even more challening with the rise in mobile devices. […]
Online advertising can be challenging enough for any startup or small business. Now that mobile penetration is gaining momentum around the world, mobile advertising is now a hot trend that won’t fade away anytime soon. But how can your mobile ad campaign reach your customers in a seamless engaging way? Mobile Marketer’s list of “the […]
While smartphone use is usually cracked down on in school, math teachers now have a new problem aside from texting and Facebook. An app can solve math problems with a smartphone camera. Engadget reports on a new app, PhotoMath, which is a simple but powerful tool that can solve an equation when a user takes […]
