The top 100 U.S. B2B advertisers are spending on advertising at an unprecedented rate, according to an Ad Age Datacenter analysis. From 2013 to 2014, total spending went from $4.75 billion to $4.79 billion representing a 0.9 percent rise, and the distribution of where the money is going has shifted as well. TV spending increased […]
WhatsApp is prevalent in South Africa. WeChat is widely popular in China. Snapchat’s biggest market is Ireland. A new report has determined the top three messaging apps – WhatsApp, WeChat and Snapchat – in various markets around the world. GlobalWebIndex released its findings of the three messaging apps last week regarding the percentage of usage […]
While it seems most marketers and advertisers are only focused on the algorithm changes conducted by Google to their search engine in order to promote better content on the web, ad fraud isn’t a top concern for many everyday business managers. But a group of advertisers wants to change that. The Trustworthy Accountability Group (TAG) wants […]
If you saw the 2013 Super Bowl, then you probably remember the Budweiser Puppy Love commercial, the one where puppy and horse make such a deep emotional bond often saved for Gary Marhsall films. You may even have shed a tear by the end, when these two unlikely soul mates defied all obstacles to reunite […]
