There’s a funny disconnect I experience every semester: One hundred percent of my Marketing students want to be employed when they graduate (duh). But when I ask them what type of job they hope to land, almost none of them say sales. Why is this a disconnect? Because the very large majority of them will […]
Every year, technology vendors allocate billions of dollars to help their channel partners promote their businesses and offerings. Every year, nearly half of these funds go unspent. At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (as n 5% of partners are generating 95% of sales) […]
SAP on Tuesday used its annual Sapphire Now user conference to announce a customer experience software suite dubbed C/4HANA that will include a what it called a “fourth generation” customer relationship management tool, along with the acquisition of a field service software firm called Coresystems. C/4HANA will include SAP’s Sales, Marketing, Commerce and Service Clouds, […]
Throughout the supply chain – from manufacturer to distributor to retailer to end consumer – the connections between each party are increasingly remote. At a time when ingredients, manufacturers and end consumers may each be in a different continent, maintaining control and visibility throughout the entire network — or e-commerce transparency is more important now […]
Showpad may have started as a way to arm sales people at conferences and events, but its latest tools are designed to extend their reach with branded microsites for specific customers and prospects. With a North American head office in Chicago, Showpad is based on the idea of salespeople using something other than a slide […]
Only 36 per cent of B2B software buyers say vendors live up to the promises they make about their products and services, according to a research study where the vast majority of firms claimed to be open about any limitations their offerings may have. The 2018 B2B Buying Disconnect report is based on a survey […]
For Henri Richard, starting his job at NetApp during the enterprise storage technology firm’s annual sales kickoff was something of a double-edged sword. “It was my first exposure to the company, and on the one hand, it gave me a really good feel for the organization at large,” he told B2B News Network in a […]
Fision may soon build upon its track record of putting marketing and sales teams on the same page by obtaining a provisional patent for using blockchain to exchange critical business information. Based in Minneapolis, Fision Corp. offers a cloud-based sales enablement tool that manages digital assets like marketing materials as they are distributed to sales […]
Millennial-aged sales and marketing professionals have an even lower opinion of each other’s roles in the enterprise than the current generation, according to research conducted by CRM and marketing intelligence software maker InsideView. In its report, “The State of Sales & Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Go-to-Market Teams.” San […]
Prospecting is tough. There are a handful of components of cold email outreach, and each one is absolutely necessary to be successful. It’s hard enough to write an eye-catching message. And sending that email at a time when the prospect will read it, and respond to it is even harder. Not to mention the significant […]
Competitive salespeople don’t waste people’s time, least of all their own. They identify the relevant executive for each sales opportunity, and they take time to understand the dynamics of their customer’s organization to uncover where influence, power, and control over a particular project reside. “It doesn’t have to be the CEO of a corporation,” said […]
Less than 10 per cent of Canadian sales and marketing organizations say their functions are completely aligned to buyer needs, according to research released by SiriusDecisions as part of its first-ever Canadian Summit on Thursday. While 69 per cent of organizations said their functions are at least partially aligned to buyer needs, 22 per cent […]
I opened my business in 2002—an idiotic time to do this. The dot-com bubble had burst and 9/11 had shaken the planet. The world was in turmoil. But I was on a mission. I had worked with, led, and mentored salespeople for over two decades. And I noticed talented sellers and business owners slam into […]
It should have been a celebratory time for Evan Schneyer. His travel-oriented startup, Wanderfly, was being sold to Tripadvisor after about five weeks’ worth of discussion. Then, when it came time to sign on the dotted line, the contract challenges emerged that gave birth to his new venture, Outlaw. “It was like a glorified job […]
Marketers need to choose the right account-based marketing strategy and sales teams need to improve the accuracy of their sales planning processes, according to an eBook from SiriusDecisions that continues to make the case for closer collaboration across the enterprise functions. The SiriusDecisions 2018 Planning Guide (registration required), which also covers issues for those working […]
Ally Motz, President of Sirius Decisions Canada, joined our very own Jen Evans, CEO of B2B News Network for a Twitter Chat yesterday on all things B2B in Canada. If you missed it, we’ve got you covered. He has been leading Sirius Decisions in Canada since inception, and led Gartner Canada before that. Congratulations to […]
Take it from an experienced sales coach: one of the hardest tasks is to quickly establish credibility. This applies to everyone you meet with for the first time. All things being equal, a positive first impression means they will trust you to help them. A negative first impression can only be corrected by time and […]
SiriusDecisions is conducting a research study exploring some of the biggest challenges within B2B organizations, the results of which will kick off its first-ever Canadian conference in March. The firm’s 2018 Canadian B2B Sales, Marketing and Product Management Study will be highlighted at SiriusDecisions 2018 Summit Canada, a day-long gathering with keynotes from Export Development Canada, […]
It has taken years, but all the same shifts that have happened in marketing — from one-way messaging to personalized, data-driven campaigns and account-based approaches — are finally hitting sales teams, according to the CEO of Groove.co. The San Francisco-based firm, which makes applications to assist with sales enablement within companies, recently launched an integration […]
Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events. Before your organization starts putting these […]
