2016 was a year less of personality-driven change, and more a year of big sea changes across industries. It was the year a lot of new B2B tech that has been hyped for years (analytics, B2B FinTech, MarTech) got real, the year big data got a little less big and the Internet of things exploded […]
2016 could be the year we see a major increase in M&A activity within the advertising space, according to new data from mergers and acquisitions firm AdMedia Partners. More than half of the survey respondents (54 percent) said they would explore a sale of their company next year. Last year’s survey saw 40 percent of respondents saying […]
Tapped Mobile, a Canadian provider of ad technology solutions, recently announced it was partnering with MobileXCo, a leading mobile technology solution provider, to launch a Shazamable mobile coupon, called Visual Shazam. With more and more Canadians using their smartphones for in-store product research, this innovative partnership made perfect sense to all involved. And there’s also a B2B […]
A new report from Pixalate, an ad-fraud prevention firm, discovered a new botnet called Xindi that is targeting large corporations by taking over user machines in order to create ad fraud. This ad fraud “zombie army” will cost digital advertisers more than $3 billion by the end of the year. The Xindi botnet was first detected […]
It is up to Jim Norton, AOL’s global head of media sales, to train more than 600 new employees on AOL’s ad-tech stack. This includes one area that most of them have minuscule experience in: programmatic. This is just part of AOL’s recent majority takeover of Microsoft’s digital advertising business. In June, the two companies […]
B2B marketers who advertise on YouTube through DoubleClick Ad Exchange (AdX) will soon have to look at other options. According to an Aug. 6 blog post, the tech giant will no longer allow YouTube inventory to be sold through AdX, placing restrictions on the ways marketers can buy ads to display on the popular video site. […]
If your company has spent money on buying website banner ads, you may be wondering whether the investment was truly worth it. Perhaps you didn’t get the return you’d expected….or maybe other B2B firms opted for them and you’re looking to do the same. At first blush, it may seem that banner ads are the very things […]
Over the past few years, real-time bidding (RTB) has become a leading force in ad-tech and programmatic marketing, transforming online advertising as more and more companies invest in the RTB space. First, a definition: RTB is the buying and selling of online ad impressions in real-time auctions that take place faster than the blink of an […]
This is an unusual story, but an important story for B2B professionals. It’s a story about seeing an opportunity in the midst of tragedy. And we all are aware of the Greek tragedies filling headline space this summer. A demand-side platform (DSP) from Poland has decided to expand to Greece despite the economical crisis ravaging the […]
