artificial intelligence

Receptiviti.ai, Integrate.ai Want to Help Firms Study the Emotional Needs of Consumers and Staff

Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]

SEO and content marketing

CMWorld 2017 sees vendors weave content marketing features into search tools

Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page. New York-based Conductor, for example, announced a new version of its  SEO research platform that […]

Uberflip AI

Uberflip CEO Gives a Deep-Dive on His Company’s AI Ambitions

Uberflip will be spending the rest of the year adding more artificial intelligence capabilities to its content management tools that automate recommendations, audience segmentation and rules around when content is shown. The Toronto-based company, which helps organizations set up blogs, microsites and other digital hubs, announced its product roadmap for AI at its user event, […]

really simple systems

Really Simple Systems’ CEO explains the full rewrite of its flagship CRM

Most B2B technology companies are trying to make their products smarter with artificial intelligence. Really Simple Systems just wants them to be easier. The company this week released Version 5 of its cloud-based customer relationship management (CRM) system. Aimed at small and medium-sized businesses (SMBs), Version 5’s latest features include drag and drop customisation, a […]

real-time intent

DemandBase Uses AI to Identify Early-Stage Intent to Purchase

DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines. The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software […]

techweek toronto

The big question for B2B startups: Build a data science and AI team, or buy one?

Content marketing platform company Uberflip was recently on the verge of making an acquisition in the artificial intelligence space, before concluding it needed to develop its own capabilities, its CEO told the TechWeek Toronto audience on Thursday. Speaking in a session on “data intelligence,” Uberflip co-founder Yoav Schwartz did not disclose the name of the […]

node applies AI

Node applies AI to make warm introductions to sales and marketing prospects

A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and companies. Node, based in San Francisco, officially came out of stealth mode on Tuesday with more than US$16 […]

machine learning algorithms

Forrester VP: Enterprises won’t win with AI, unless . . .

Companies need to start looking beyond packaged software from vendors and redesign their own applications to incorporate machine learning algorithms if they want to make artificial intelligence a viable business tool, a Forrester analyst warned the Enterprise World conference this week. Speaking in a breakout session at the annual OpenText customer and partner event, Forrester […]

martech

MarTech: How Technology Will Revolutionize Marketing

Sean Stanleigh, Managing Editor, Globe Edge Content Studio, was cut off for time at BigData Toronto, but still delivered a ton of information in 30 minutes. Let’s start with a definition. MarTech is blending data with content delivery. In a global survey of 3500 marketers, Salesforce found: 51% are using some level of AI 59% […]

embrace artificial intelligence

Marketers Should Embrace, Not Fear, Artificial Intelligence

The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Mark Schaefer, marketing consultant and best-selling author, sums up […]