Customer churn accounts for one of the most expensive business losses. Attracting new customers involves substantial marketing costs, compared to retaining existing ones. Although the churn rate varies significantly by industry, from 5% for SaaS companies up to 38% for telecom organizations, all companies aim to reduce these rates as much as possible by identifying […]
Tag: ai
PwC TV campaign offers advice on how to commit random acts of kindness
Some of the world’s largest organizations come to consulting firm PwC to address high-level enterprise issues such as AI, blockchain, governance and various industry regulations, but its latest TV commercial focuses on something much more basic: making the world a kinder place. In ‘One Random Act of Kindness,’ PwC uses a simple blankdrop where a […]
How to bring a predictive element into a data-first B2B sales and marketing strategy
To succeed and stay ahead of the curve in today’s business environment, organizations need seamless ways of compiling, organizing and operationalizing data across multiple systems. The past decade has witnessed sales and marketing technology proliferate throughout organizations. Each piece of sales and marketing technology houses critical signals about target accounts and their buyer journey, but […]
Morneau Shepell is educating its chatbot to improve how AI can address mental health in business
HR services firm Morneau Shepell is trying to tackle some of the biggest challenges affecting the mental health of business professionals by improving the artificial intelligence capabilities of a chatbot it introduced earlier this year. Speaking at the IBM Innovate conference in Toronto on Thursday, Morneau Shepell CIO Michael Lin said the chatbot, dubbed Ava, […]
How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling
A pair of smart glasses using duct tape and zip wires that allowed an artist with Lou Gehrig’s disease to draw again. An artificial arm made via 3D printing that brought mobility back to bombing victims in Sudan. A vibrating wristbrand that may be able to stop those with Parkinson’s from trembling. If you have […]
TeamSupport brings an emotional layer to customer service engagement with AI-based sentiment analysis
B2B companies that offer customer service primarily through e-mail and chat can get a better sense of their emotional state through a sentiment analysis feature TeamSupport is introducing to enterprise versions of its software. Dallas-based TeamSupport said the sentiment analysis functionality will be based on the natural language processing (NLP) technology used by IBM’s Watson […]
The Future of ABM
For the most part, marketers have bought into account-based marketing and see the value of the investment. In fact, 91 percent of marketers say that they see higher average deal sizes with Account-Based Marketing (ABM). Now, marketers need to focus on staying ahead of the curve. ABM aligns marketing and sales efforts to deepen engagements […]
Editor’s Note: It’s time for B2B brands to focus on love, not just loyalty
If love is the outcome, could you please rework the feature set? I hope the great comedian Lily Tomlin doesn’t mind me adapting one of her most famous lines, especially when I could have just echoed Tina Turner instead. When you’re marketing a B2B brand, what’s love got to do with it? Most of the […]
Adobe shows how Sensei AI technology is helping marketers search for stock images without words
Adobe is working on enhancements to its Sensei artificial intelligence tool that will make it easier for marketers to search for images through its stock service without having to use words to describe what they need. In a presentation to designers at the Flash In The Can Toronto event on Monday, Adobe stock group product […]
Editor’s Note: There’s only one way to overcome innovation fatigue
I won’t shame the speaker or the event that recruited him for a keynote, but let’s just say that a few weeks ago I experienced one of those moments at a conference that prompted more eye-rolling than insight. It happened when the speaker in question put up a slide which suggested organizations that adopt artificial […]
Next Pathway says it can fast-track the process of preparing business data for analytics and AI applications
A firm called Next Pathway is offering marketers, sales leaders and other business a short cut to taking advantage of big data and artificial intelligence by alleviating the manual and onerous process of having developers create code to meet their requirements. Headquartered in Toronto and with a recent sales office opened in New York, Next […]
Artificial Intelligence Isn’t Just a Buzzword
There’s a common misconception that I keep hearing when it comes to artificial intelligence (AI) implementation in marketing and sales. It often comes across that companies are expected to implement AI in-house. But that’s not the case at all. Your typical B2B marketing and sales organization can’t buy AI, but they can access AI-powered services. […]
Microsoft FutureNow gathers AI experts to map the best routes to enterprise adoption
Enterprises that want to accelerate their adoption of artificial intelligence should prioritize the most feasible projects with the greatest impact and take a “combinatory approach that includes analytics and the Internet of Things, experts told Microsoft’s FutureNow event. A day-long conference hosted in Toronto, FutureNow keynotes included Mark Skilton, a professor at Warwick Business School […]
Gopher Protocol: A revolutionary AI technology developing a more reliable mesh network
What started as an artificial intelligence-based tool to track pets is being developed into what Gopher Protocol describes as a means for improving everything from the delivery of products to autonomous driving. Based in San Diego, Gopher Protocol calls itself a “development stage” company that is using AI, the Internet of Things (IoT) and mobile […]
Blockchain and the Internet of Things: Evolution or Revolution?
Even if blockchain technology still must overcome some challenges there is a clear change in attitudes and initiatives regarding the technology behind cryptocurrencies. Moreover, the use cases and spending patterns become clearer and show how blockchain is not just converging with the Internet of Things (IoT) but also with the foundations of a digital economy […]
App of the Month: Knockri
At the AI World Forum in November I had the pleasure of moderating a panel on facial recognition that included Jahanzaib Ansari, Co-Founder and CEO of Knockri. In our discussion the audience learned that artificial intelligence is biased, as is quite often the recruitment process (though perhaps unconsciously). AI, and machine learning, is only as […]
Datametrex: Big data meets conversational intelligence
We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V). You and I met […]
Editor’s Note: Even fast companies finish last unless they pursue the hardest transformation of all
The words and the image were everywhere, and every time I saw them I tried not to roll my eyes. I was at a conference for HR professionals, and the main graphic across every banner and program guide showed a human hand about to join with that of — wait for it — a robot. […]
Editor’s Note: Don’t let Deloitte’s most persuasive 2018 prediction get you down
Earlier this week in Toronto, consulting firm Deloitte hosted an annual event where its research team predicted the biggest trends to come in technology, media and communications. Unlike years past, however, this year’s next big thing was a set of massively lowered expectations. According to Duncan Stewart, who leads the research practice at Deloitte Canada, there are plenty of […]
DemandBase connects Conversion Solution with Salesforce, Slack and LinkedIn Sales Navigator
DemandBase on Thursday will announce a move to further assist marketers and sales teams to keep up with buyers’ plans via an update to its Conversion Solution tool, allowing customers to link it with major third-party applications including Salesforce, Slack and LinkedIn Sales Navigator,. The company said Conversion Solution will directly integrate the Real-Time Intent features — […]