Deloitte

Editor’s Note: Don’t let Deloitte’s most persuasive 2018 prediction get you down

Earlier this week in Toronto, consulting firm Deloitte hosted an annual event where its research team predicted the biggest trends to come in technology, media and communications. Unlike years past, however, this year’s next big thing was a set of massively lowered expectations. According to Duncan Stewart, who leads the research practice at Deloitte Canada, there are plenty of […]

SaaS

Sales and marketing tools dominate the $1.02B being invested in ‘SaaS North’

The needs of senior executives in marketing and sales roles are driving investments of more than $1.02 billion in software-as-a-service startups across Canada, according to a study conducted by B2B accelerator L-Spark. “State of SaaS 2017” will be formally presented as part of SaaS North, the second annual event of its kind organized by L-Spark […]

Zoom.ai

Zoom.ai wants to start a conversation about chatbots and AI in the enterprise

If human language is the new user interface and messaging the predominant medium, businesses should start thinking about making better use of artificial intelligence and chatbot technologies, according to Zoom.ai. Speaking at the 2017 Data Marketing Toronto event earlier this week, Zoom.ai vice-president of business development Amanda Parker said the rise of Facebook Messenger, Kik […]

SAS

SAS exec defines the role of empathy vs expertise in marketing with AI

It was the kind of conversation about marketing with artificial intelligence that made SAS exec Monique Duquette tilt her head in confusion: a customer who said she wanted AI to tell her which campaigns were successful and which were not. “I asked, ‘Do you have reporting?’ (She said) ‘Yes.’ Well, then why do you need […]

virtual assistants

Cisco offers survey data to prove virtual assistants can handle enterprise admin chores

Cisco is using market research from a survey of knowledge workers across 10 countries to demonstrate potential interest in having virtual assistants take over some of the most mundane administrative tasks in the enterprise: running meetings and conference calls. The networking giant this week released the data as a followup to the launch of Cisco […]

must have technology

Are you overwhelmed with social media, AI, SEO, or other technology?

What is really a “must have technology” for your business? You need to be on Facebook, Twitter, Instagram, LinkedIn, and more. You must write blogs and post regularly. Your competition is using ABM, AI and SEO. Are you? The level of technology necessary to market a business today can be overwhelming… especially if you are […]

ZoomInfo

ZoomInfo promises to accelerate sales with data-as-a-service suite

ZoomInfo is getting a jump on next week’s Dreamforce conference by launching a data-as-a-service suite that integrates its B2B database tools into Salesforce’s flagship customer relationship management system. The Waltham, Mass.-based company said its ZoomInfo Salesforce Suite would include access to more than 88 million professional e-mail addresses, 47 million direct-dial phone numbers and nearly […]

Thomson Reuters

Thomson Reuters is developing AI applications to answer some very specific questions

Thomson Reuters will be using the $100 million expansion of its Toronto Technology Centre to simplify and transform knowledge work in areas like legal research, contract review and e-discovery, according to its vice-president of research and development. In a keynote speech to a group of chief digital officers this week, Khalid Al-Kofahi said artificial intelligence (AI) […]

Watson

IBM Watson chief strategist identifies the No. 1 thing firms need to succeed with AI

Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]

ecommerce

How to Remain Competitive in eCommerce in 2018

2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]

X-Prize

X-Prize founder wants companies to set up ‘crazy ideas’ departments

Faster and cheaper computing power, coupled with improved quality of life around the world, should have every business thinking about how they could improve their importance by a factor of 10, according to X-Prize founder Peter Diamandis. Speaking at the first-ever SingularityU Canada Summit on Wednesday, the entrepreneur — whose X-Prize foundation helps fund breakthrough […]

artificial intelligence

Receptiviti.ai, Integrate.ai Want to Help Firms Study the Emotional Needs of Consumers and Staff

Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]

SEO and content marketing

CMWorld 2017 sees vendors weave content marketing features into search tools

Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page. New York-based Conductor, for example, announced a new version of its  SEO research platform that […]

Uberflip AI

Uberflip CEO Gives a Deep-Dive on His Company’s AI Ambitions

Uberflip will be spending the rest of the year adding more artificial intelligence capabilities to its content management tools that automate recommendations, audience segmentation and rules around when content is shown. The Toronto-based company, which helps organizations set up blogs, microsites and other digital hubs, announced its product roadmap for AI at its user event, […]