When they first told her she was going to be reassigned to the marketing department, Tricia Gellman went home and cried. It may seem like a surprising reaction for someone who has helped lead demand generation and brand-building for firms like Salesforce and Adobe, but Gellman, who was appointed CMO of Drift last week, started […]
B2B e-commerce is changing at a rapid pace. A report from Forrester suggests that the US B2B e-commerce industry will hit $1.8 trillion by 2023. Besides, there would be a compound annual growth rate (CAGR) of 10% for B2B eCommerce over the next five years. Another report from Frost and Sullivan presents a different scenario. […]
While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 per cent. Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing Report on Wednesday, which was […]
The acquisition of Foresee will allow Verint to extend its capabilities in offering voice of the customer (VOC) technology from its traditional foothold in areas like contact centres to a wide range of digital channels, according to its CMO. Melville, NY-based Verint announced its decision to acquire Foresee, based in Ann Arbor, Mich, on Monday. […]
A friend of Sam Hirbod, the principal inbound agency strategist at HubSpot, was waiting on hold with his online bank — for 20 minutes. This is a long time to leave anyone in limbo, especially in 2018, and in the course of that time, Hirbod friend’s started conducting searches on Google for a banks with […]
HR services firm Morneau Shepell is trying to tackle some of the biggest challenges affecting the mental health of business professionals by improving the artificial intelligence capabilities of a chatbot it introduced earlier this year. Speaking at the IBM Innovate conference in Toronto on Thursday, Morneau Shepell CIO Michael Lin said the chatbot, dubbed Ava, […]
Tamara Littleton is the CEO and Founder of UK-based The Social Element and Polpeo. An instrumental player in the launch of the BBC’s digital offering, Tamara recognized the potential of social media engagement for brands, and then launched The Social Element in 2002, before the explosion of social media. She started with a £10,000 ($17,300 CDN) […]
Even before I actually played it myself, I could foresee the moment when somebody tries to highjack HQ Trivia’s popularity for marketing purposes. I first became aware of this ridiculously addictive iPhone game in much the same way that I learned about Pokemon Go more than a year ago: a sort of social media osmosis […]
The needs of senior executives in marketing and sales roles are driving investments of more than $1.02 billion in software-as-a-service startups across Canada, according to a study conducted by B2B accelerator L-Spark. “State of SaaS 2017” will be formally presented as part of SaaS North, the second annual event of its kind organized by L-Spark […]
If human language is the new user interface and messaging the predominant medium, businesses should start thinking about making better use of artificial intelligence and chatbot technologies, according to Zoom.ai. Speaking at the 2017 Data Marketing Toronto event earlier this week, Zoom.ai vice-president of business development Amanda Parker said the rise of Facebook Messenger, Kik […]
2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]
Sean Stanleigh, Managing Editor, Globe Edge Content Studio, was cut off for time at BigData Toronto, but still delivered a ton of information in 30 minutes. Let’s start with a definition. MarTech is blending data with content delivery. In a global survey of 3500 marketers, Salesforce found: 51% are using some level of AI 59% […]
Businesses today are doing everything they can in order to increase their customer acquisition, social media presence, and creating more ways to put out their product. One of the things that they have started using is something known as a chatbot. As you’ll see, these devices have revolutionized the way companies do business, and they […]
