Bizzabo b2b tech events survey

Bizzabo survey shows only 12% of B2B tech marketers cite trade shows as key to driving business outcomes

B2B marketers who focus on technology decision makers over-index on the power of conferences, roundtables and other in-person gatherings, according to a survey of more than 1,000 professionals by events software firm Bizzabo. In its 2019 B2B Tech Trends Report, which was published earlier this month, Bizzabo said the majority of leadership (VPs and C-Suite) […]

Drake executive conference

‘No, I don’t think I can get Drake to be the keynote speaker for our executive conference’

I can only feel pity for those who are forced to bring forward the most completely insane ideas of their boss or senior leadership team. At least, I did in this case. I was developing an executive conference in partnership with another organization, which was trying to apply a degree of influence that was vastly disproportionate […]

SiriusDecisions

SiriusDecisions to launch research study and annual summit for Canadian B2B organizations

SiriusDecisions is conducting a research study exploring some of the biggest challenges within B2B organizations, the results of which will kick off its first-ever Canadian conference in March. The firm’s 2018 Canadian B2B Sales, Marketing and Product Management Study will be highlighted at SiriusDecisions 2018 Summit Canada, a day-long gathering with keynotes from Export Development Canada, […]

The top B2B conferences coming in 2016

It’s a tradition here at B2B News Network: Keeping B2B professionals updated on the most intriguing and important B2B conferences, from around the world.  In the first half of 2016, a number of B2B-specific conferences are dotting the U.S., Canada, and the UK, whether it’s the widely heralded B2B Content2Conversion in Arizona or Demandbase’s Marketing Innovations Summit […]

B2Bnn Reviews: Battle of the September conferences, Inbound vs Dreamforce

A new feature we’re introducing reviews two major services/products or events ideal for B2B professionals, and in this debut column we look at what two major tech conferences have to offer in the coming weeks. Welcome to the B2Bnn Reviews report comparing the Inbound and Dreamforce conferences. First, some context. Inbound, run by Hubspot, runs […]