With more than three quarters of B2B marketers citing success with account based marketing in an ABM benchmark study from ITSMA and DemandBase, the focus now is on blending strategies with different approaches and overcoming data and reporting challenges. ABM programs now account for 28 per cent of overall marketing budgets, according to the 2018 […]
Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by DemandBase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk. […]
Bizible this week said marketers will be able to track their results across several channels simultaneously and evaluate account-based marketing campaign performance through a specific dashboard in a product it is calling Bizible Discover. Scheduled for release early next month, Bizible Discover will add data on sales funnels, velocity and what Bizible calls the “golden […]
DemandBase is introducing an ABM Analytics functionality into its account-based marketing application, which the company says can allow marketers to compare how audiences react in response to different campaigns and even other martech tools. The firm will be announcing the launch at its 5th annual ABM Innovation Summit in San Francisco Thursday along with an […]
CA Technologies may be best known for providing the tools to help enterprise organizations develop faster, better-performing applications, but an executive says its account-based marketing efforts are achieving a similar effect in the way its sales team is connecting with interested customers. In a presentation at the recent SiriusDecisions Summit in Toronto, CA Technologies global […]
DemandBase on Thursday will announce a move to further assist marketers and sales teams to keep up with buyers’ plans via an update to its Conversion Solution tool, allowing customers to link it with major third-party applications including Salesforce, Slack and LinkedIn Sales Navigator,. The company said Conversion Solution will directly integrate the Real-Time Intent features — […]
Demandbase on Thursday added self-service capabilities and additional artificial intelligence tools to its account-based marketing platform, promising an easier way for companies to find the right people, set up and manage campaigns. Focused on targeting, engagement and conversion, the latest Demandbase ABM will include integrations from more than 50 other martech tools and streamline the […]
DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines. The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software […]
Demandbase, a leader in the account-based marketing (ABM) technology space, acquired WhoToo, a profiler of customer ad data. This deal is poised to create the largest information platform for B2B marketers. That sounds like a good press release subhead, but what really happened is that advertisers and marcom pros got a better way of optimizing […]
