If you’ve ever wanted a history lesson on how far analytics have come, this new infographic from Ninja Metrics is just for you. As the ‘graphic explains, it all began in 5,000 B.C., when our ancestors used sticks and rocks to help them understand “sales trends of new inventions.” Much much later in 1908, Henry […]
Many of us click around on websites and then leave without doing anything like signing up for a newsletter or actually buying a product. One visitor may simply be looking for information on a product, while another may be the hot prospect that’s ready to buy NOW. Yet they both navigate away from your website, and you’ve […]
Aleya Chattopadhyay may now be taking time off and “thinking what I want to do next,” as she puts it, but she has some sharp insights to offer on the future of marketing and social. The ex-CMO of ScribbleLive has an impressive resume. She was the VP of Marketing for large-format and mall stores at […]
Programmatic buying is shaking up the digital marketing industry, even if those deep within the market don’t know it yet. As TechRadar reports, according to recent research by the IAB (International Advertising Bureau), 89 percent of European publishers, advertisers and agencies state that they believe “programmatic trading will indeed have a significant impact on digital […]
If a press release were to fall in the forest, would anyone hear it? That’s a question I’ve asked publicly for many years, and I’ve long believed social media would be a significantly disruptive force to public relations and press releases. When I was getting pitches as a journalist, the volume of garbage-filled press releases […]
With the mass adoption of smartphone technology and the rise of mobile commerce, the digital marketing landscape has evolved remarkably in just a few short years. As marketers seek out new avenues to advertise and look to create a long-term strategy, they will likely discover that the best way to do so will be to […]
