Headed by director and founder Adina Zaiontz, Napkin Marketing is a Toronto-based marketing firm specializing in web design, social media marketing, SEO, digital advertising, email marketing and marketing videos. The team’s experience comes from Fortune 500 brands such as Yahoo! Canada, Rogers Media, HP Canada, CIBC, and many other small and medium-sized businesses. Prior to […]
Tag: digital marketing
FCB expands capabilities in areas like marketing automation, CRM with FCB/SIX Consulting
Jacob Ciesielski, SVP Data and Technology and FCB/SIX president Andrea Cook. FCB, one of the world’s largest global ad agency networks, says it will respond to the demand from its clients for more assistance with CRM, marketing automation and cloud-based service tools by launching a consulting arm that will run alongside itself digital specialist division. […]
Inside The Mind Of . . . Johnathan Grzybowski
Johnathan Grzybowski is rogue risk taker turned entrepreneur and national thought leader in digital marketing and branding. Grzybowski took his experience from working at Apple to launch a digital design and marketing agency called Waterfront Media in 2015. The organization serviced medium size businesses, nonprofits, and universities. After recognizing a need for more community-conscious businesses, […]
Gary Vaynerchuk has one piece of social media advice for B2B firms, and it’s super simple
Maybe it’s force of habit, or maybe it’s out of genuine concern, but Gary Vaynerchuk can’t seem to resist offering me some unsolicited career advice. The man known across digital marketing circles as “Gary Vee” was the star speaker at Haste & Hustle: Generation Now, which brought together young entrepreneurs in Toronto this week to […]
Editor’s Note: The net neutrality questions businesses can no longer ignore
A lot of digital marketing budget may already have been set for the coming year, but the end of net neutrality could force all kinds of B2B CMOs to revise their numbers. Although largely positioned as a consumer rights issue, the lead-up to this past Thursday’s FCC vote to repeal the net neutrality rules could […]
The most important content question (and how to answer it)
It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]
An Introduction to Digital Marketing Taxonomy
Data is pretty one dimensional unless you do one of two things: Manipulate it using algorithms Classify it using a taxonomy The first allows you to see and respond to invisible patterns in your data. But in areas like content marketing, the visible patterns are often all you need. Running algorithms leads to powerful insights, […]
Adopting a Marketing Mindset for the Modern Digital World
If you’re in Marketing, chances are you’ve probably seen one of Tom Fishburne’s cheeky cartoons, so it was fantastic to hear his thoughts at MarTech in San Francisco. With his own brand of personal humour, Fishburne outlined the 5 steps to adopting a marketing mindset for the modern digital world. We’re at an awkward stage […]
5 Tips From Industry Leaders to Grow Your Digital Marketing Agency
What are the secrets of growing your own digital marketing agency? Even the most prosperous industry leaders have no universal formula of success. It depends on many factors such as the difference in strategies, channels, and messages. Compare how one particular marketing strategy fits one agency, but completely fails with another. You should also take […]
Preparing Your SEO Plans for 2017 and Beyond
If you haven’t already done so, now is absolutely the time to start getting your digital marketing plans in place for this year, and even into next year. One of the most critical components of any good digital marketing plan is an SEO strategy. SEO is never a set it and forget it concept, because […]
B2B Trending Conversations: 2017 Outlook Edition
Happy New Year from everyone here at B2B News Network! Here’s to a healthy, productive 2017, with heaps of ROI and J-O-Y. A new year means a new round of annual predictions from B2B influencers, and in this year’s first installment of B2B Trending Conversations, we’ve curated a sampling of the crystal ball-gazing out in […]
B2B Trending Conversations: Lead Gen, Blogging, and the Evolution of Digital Marketing
Welcome back to B2B Trending Conversations, our weekly roundup of what’s trending on Twitter, LinkedIn and other leading social platforms in the B2B space. Whether you’re interested in improving your company’s lead generation, increasing your B2B blog traffic or finishing the sales year like a champ, you’ll find links to timely articles and posts to […]
B2B Inspiration: Account-based marketing with Sangram Vajre
Since the inception of B2B marketing, marketers would create content and campaigns that were intended to gather as many leads as possible, and then hope that some of these leads would be turned into high-quality customers. But the recent rise of martech (marketing technology) has necessitated changes in the way modern B2B marketers engage customers. […]
Canada’s Best Kept SEO Secret is in Edmonton
Dana DiTomaso is a partner at Kick Point, a digital marketing agency based in Edmonton, Alberta that offers a range of services from analytics to brand strategy and social media solutions. Founded in 2012, the enterprise has achieved a balance of growth and work-life, according to DiTomaso. Balanced Growth “For Kick Point, it’s been enormously […]
How Startup Marketing is Going Old School
At a time when digital tools such as social media and content marketing are all the rage, some startups are discovering that going un-digital can be an effective approach to marketing. In the marketing world, it’s all about being digital active. Brands need a vibrant social media presence, ideally on multiple platforms. They need to […]
B2B Best Practices: Content marketing with James Mathewson & Mike Moran
‘Inside-out’ is how marketing has been practiced since marketing was invented. With inside-out marketing, a company develops clever brand names and iconic imagery to differentiate their products from the marketplace, and then create ads that push that branding on prospective customers. They’re casting a wide net, so these marketers are content to get a minuscule […]
Digital Marketing Workspace: CabinetM releases MyStacks
This month, Boston-based startup CabinetM announced the launch of MyStacks, a free, interactive tool which allows digital marketers to build, collaborate on, and discover new tools for their own unique marketing stacks. “We help marketers make critical technology decisions in a rapidly transforming digital environment,” says CabinetM cofounder Sheryl Schultz. “Our platform enables collaboration around […]
What no one is telling you (until now) about marketing attribution technology
A famous 20th century marketing pioneer, John Wanamaker, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” No business maxim uttered before or since has better captured the value proposition of marketing and its counterintuitive conclusion. At first glance, things have not changed much since […]
Infographic: How the B2B digital landscape is changing
Social media and technology have changed the way people research and buy products. Unfortunately, B2B suppliers, manufacturers, and organizations have had a hard time adapting to this new and quickly evolving reality. With that idea in mind, the team behind digital marketing company Acquity Group surveyed 500 U.S.-based procurement officers with annual purchasing budgets of […]
The B2BNN guide to IFTTT
Whether in marketing or management, we are always looking for ways to simplify and streamline business processes to save time and money. There are multiple tools at our disposable but one rises above as the best all-purpose tool for automating all aspects of your firm’s online life..and it’s entirely free and requires no experience. What […]