acquiring enterprise customers

B2B startups share their secrets for acquiring enterprise customers

For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer. The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified […]

trello enterprise software stack

What the Trello Deal Tells Us About the State of Collaboration and Enterprise Software Stacks

Trello, an app considered indispensable by many software developers, has joined the Atlassian family, announced last week, in a deal worth $425 million. As Wired said in its coverage, Trello was developed basically as a niche to-do list app for a specialized purpose and audience (software developers) that 95% of the population has never heard […]

New report stresses why your business needs to be digitally mature

In the marriage of business and technology, strategy is the foundation of the most successful relationships. According to an extensive study, the strategic implementation of new technologies, rather than the use of technology as a problem-solving tool, is how businesses successfully evolve in digital environments. The MIT Sloan Management Review and Deloitte’s 2015 global study of […]

The New Split: How the enterprise software buyer’s digital habits and information needs are changing (new findings)

It’s not your father’s enterprise software buying environment. The #ensw buyer today is a different buyer with different research habits and information needs. In fact, there is no longer just one type of enterprise softwre buyers, but a nearly 50/50 split between GenX/boomers and GenY decisionmakers who have very different ways of looking for and […]

SAP revamps business suite with ‘biggest launch in over two decades’ (Sponsored)

With the launch of its latest business suite of hybrid-computing products, SAP is responding to the increasingly-crowded financial software market lead by emerging cloud companies. The new business suite of HANA-driven applications is dubbed SAP S/4 HANA, and it is the company’s biggest launch in over two decades. HANA has been the company’s crown jewel for the last […]