For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer. The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified […]
In the mobile app development industry, Apple’s iOS is considered the most powerful operating system. Over the years, a number of iPhone, iPad, and iPod models have been launched and iOS app development companies are generating huge revenues. Today, more and more people understand the benefits of iPhone apps and using it in their daily […]
For B2B SaaS brands, selling to solopreneurs and small firms is fairly straightforward, and can even be automated with a good marketing stack. But you may be missing out on some huge potential by ignoring the bigger fish – potential customers on the enterprise level. Focusing on enterprise leads may seem counter-intuitive. After all, they […]
Today’s the day. Adobe Summit opens to 12,000+ attendees, all looking for the absolute latest in digital marketing insights, and product announcements. We had a sneak preview last week of Adobe’s first announcements last week, and have been itching to share. Here are some things to look forward to from Adobe this week: New Adobe […]
Trello, an app considered indispensable by many software developers, has joined the Atlassian family, announced last week, in a deal worth $425 million. As Wired said in its coverage, Trello was developed basically as a niche to-do list app for a specialized purpose and audience (software developers) that 95% of the population has never heard […]
A survey of more than 500 IT pros, managers and executives found that Macs will likely take a big bite out of PC market share in the enterprise space in the next three years. The data comes from a Sept. 2015 survey by JAMF Software, as reported by ZDNet. First revealed to Computerworld, the survey found […]
A new survey found that a whopping majority of companies with 1,000 or more employees are either already using enterprise software, or planning to within the next 12 months. That 98 percent figures contrasts sharply with the 57 percent of companies with less than 50 employees who adopt enterprise software. According to TechPro Research, more than […]
In the marriage of business and technology, strategy is the foundation of the most successful relationships. According to an extensive study, the strategic implementation of new technologies, rather than the use of technology as a problem-solving tool, is how businesses successfully evolve in digital environments. The MIT Sloan Management Review and Deloitte’s 2015 global study of […]
It’s not your father’s enterprise software buying environment. The #ensw buyer today is a different buyer with different research habits and information needs. In fact, there is no longer just one type of enterprise softwre buyers, but a nearly 50/50 split between GenX/boomers and GenY decisionmakers who have very different ways of looking for and […]
What is the future of enterprise? Box’s co-founder and CEO Aaron Levie offers a peek into that future in a recent lecture he gave to Draper University students in California. The latest research from Gartner suggests that the enterprise software market reached more than $320 billion last year, a 6.9 percent increase from 2013. Moreover, […]
With the launch of its latest business suite of hybrid-computing products, SAP is responding to the increasingly-crowded financial software market lead by emerging cloud companies. The new business suite of HANA-driven applications is dubbed SAP S/4 HANA, and it is the company’s biggest launch in over two decades. HANA has been the company’s crown jewel for the last […]
The enterprise collaboration space is hot. Recently, cloud file-sharing company Box has started trading publicly on the New York Stock, debuting at $20.20 per share. Interestingly, the company is trading much as 77 percent above its IPO price. Box offers companies cloud-based storage services, make it easy to share documents with your team or your […]
This article originally appeared on Membeburn. Copyright Memeburn.com 2015. The enterprise resource planning (ERP) market is evolving at a rapid pace as a result of technology innovation. At the same time, most businesses are changing themselves as they try to keep up with the frantic pace of business in the digital era. That means that […]
Out of 17,000 malware alerts a large company receives each week, around 19 percent are considered reliable, a new survey found. The survey’s press release explained: “Security teams are unnecessarily consumed by activity that pose no threat to their data security, which can distract them from dealing with threats that can lead to compromise.” Enterprises […]
It’s a confusing marketing technology world at the moment, and nobody knows technology like SAP. Historically focused on the CIO, now the company is reaching out to bring their expertise to a brand new audience: marketers. And that requires a different kind of marketing, something Maggie Fox is keenly aware of, and excited about. Fox, […]
