B2B influencer marketing Lee Odden

Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Lee Odden knows he’s no Kylie Jenner, but he’s excited enough about the potential of B2B influencer marketing that he gave it a try. In his Content Marketing World session on the subject last week, Odden — founder and CEO of TopRank Marketing — showed a self-portrait that mirrored an image from Instagram in which […]

influencer marketing

Editor’s Note: A brief history of Influencer Magazine, the marketing industry must-read that might have been

Almost as soon as I lost my job as Editor-in-Chief of Marketing magazine, I knew exactly what I wanted to do — launch a brand-new publication that captured the emerging trend of influencer marketing. In the consumer space, influencers were quickly becoming an alternative to traditional marketing investments in TV spots, banner ads and out-of-home […]

influencer marketing

Why Influencer Marketing Is Better Than Digital Ads

Nike’s influencer deal with Ronaldo generated $500M in revenue. Ronaldo posted 1,703 times overall on social media in 2016. Those posts created 2.25 billion social interactions (shares, likes, retweets, comments and views on videos). These are huge numbers and this is what influencer marketing can do for your brand. The recent studies all indicate that […]