While less than half of those surveyed by IT marketplace Spiceworks say they will have more money to work within in 2019, those who do predict they’ll see a B2B marketing budget increase of 24 per cent. Austin, Tex.-based Spiceworks released the results of its 2019 State Of IT Marketing Report on Wednesday, which was […]
Lee Odden knows he’s no Kylie Jenner, but he’s excited enough about the potential of B2B influencer marketing that he gave it a try. In his Content Marketing World session on the subject last week, Odden — founder and CEO of TopRank Marketing — showed a self-portrait that mirrored an image from Instagram in which […]
Almost as soon as I lost my job as Editor-in-Chief of Marketing magazine, I knew exactly what I wanted to do — launch a brand-new publication that captured the emerging trend of influencer marketing. In the consumer space, influencers were quickly becoming an alternative to traditional marketing investments in TV spots, banner ads and out-of-home […]
Nike’s influencer deal with Ronaldo generated $500M in revenue. Ronaldo posted 1,703 times overall on social media in 2016. Those posts created 2.25 billion social interactions (shares, likes, retweets, comments and views on videos). These are huge numbers and this is what influencer marketing can do for your brand. The recent studies all indicate that […]
Another week has come and gone and it’s time once again for another edition of B2B Trending Conversations, wherein we bring you the latest B2B buzz from Twitter, LinkedIn and other social platforms. This week, we’ve got a couple of AI-related links, a look at the efficacy of brand rivalry in the B2B space, an […]
The weather outside may be frightful, but the B2B social traffic is delightful this week as we rapidly approach the end of the year. While we may be gearing up for the holidays, there’s still plenty of work to be done and there’s also lots of great new B2B articles, posts, tweets, infographics and more […]
Between traditional methods of marketing and the emergence of mobile and social media, we have more opportunities than ever before to reach new audiences. As a result—as many B2B marketers know all too well—audiences have become increasingly niche and more difficult to target with broad marketing campaigns. This is where the power of influencers comes […]
