There’s a funny disconnect I experience every semester: One hundred percent of my Marketing students want to be employed when they graduate (duh). But when I ask them what type of job they hope to land, almost none of them say sales. Why is this a disconnect? Because the very large majority of them will […]
Millennial-aged sales and marketing professionals have an even lower opinion of each other’s roles in the enterprise than the current generation, according to research conducted by CRM and marketing intelligence software maker InsideView. In its report, “The State of Sales & Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Go-to-Market Teams.” San […]
Paloma Lev began her entrepreneurial career at the age of 19, and is now the founder of The Badass Communicators Club, a vibrant, bustling online community of over 1,500 entrepreneurs from around the world. For the past six years she has served as a business coach and strategist to hundreds of clients. She guides them […]
Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth going to finally throw some endorsements our way? For goodness sake, we’ve been at this social thing a long time, haven’t we? […]
More than a quarter of Millennials are considered “influencers” in B2B buying, and 13 per cent are now the actual decision-maker, according to research presented at Content Marketing World on Wednesday. Commissioned by SnapApp and conducted by Heinz Marketing, the survey, called The Millennials Are Here!, shows a generational shift where Millennials are involved in […]
B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]
It is extremely rare that a television show, let alone a comedy, would take on the business tech world in relevant and insightful ways. Tech knowledge and experts move at a pace seemingly too fast for television and the content itself is so complex how could a television show string viewers along if they don’t […]
There is a generational shift taking place in society. Millennials are now surpassing Baby Boomers in the active workforce. The shift has a massive impact on the future of work and B2B. Last week we profiled how to recruit and attract millennials, this week we touch a bit more on what this transfer will look […]
Two months ago, we gave you the ultimate lowdown on Snapchat, the messaging app for quickly-vanishing photos and videos. Since then, the startup has made the news on a regular basis, cementing its position as one of the most powerful mobile platforms on the social media scene. Did you miss any major news? Read below for […]
