When they first told her she was going to be reassigned to the marketing department, Tricia Gellman went home and cried. It may seem like a surprising reaction for someone who has helped lead demand generation and brand-building for firms like Salesforce and Adobe, but Gellman, who was appointed CMO of Drift last week, started […]
Tag: salesforce
InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs
InsideView is continuing its quest to win over former customers of Salesforce’s Data.com customer base by introducing Data Integrity, a tool it says will both cleanse sales information while making it easier to create dashboard-style visualizations. San Francisco-based InsideView said Data Integrity will unify customer profiles with standardized and clean data which can then be […]
InsideView reaches out to Data.com customers to avoid data degradation and other risks
InsideView on Thursday launched a series of tools designed to position it as the data provider of choice for firms scrambling to replace Salesforce’s soon-to-be-discontinued Data.com service. Companies that have used Data.com’s Clean and Prospector products to fuel their customer relationship management (CRM) systems and other applications have about a year before Salesforce officially retires […]
Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal
Pipedrive on Wednesday is launching an updated CRM suite that includes a virtual assist based on artificial intelligence, along with an online education platform and an enterprise plan in a bid to show it can serve larger organizations. Based in New York, Pipedrive’s latest release adds a slew of other features such as the ability […]
Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study
A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]
Impact CEO argues partnerships will drive more growth than extra sales people or more ads
A company simply called Impact wants to do for developing and managing enterprise partner relationships what Salesforce did for sales teams and Marketo did for marketing teams, according to its CEO. Speaking at its second annual Impact Growth summit in New York on Tuesday, Impact’s David Yovanno argued that referrals from influencers, publishers or even native […]
Salesforce buys Tableau: What analysts, partners and others are saying
Longtime observers of the marketing and sales technology space suggested acquisitions such as Salesforce’s $15.3 billion purchase of Tableau marks an increased emphasis on literally illustrating the actions brands need to take if they want to accomplish their objectives. San Francisco-based Salesforce announced on Monday it would acquire Tableau, best known as a provider of […]
Sigstr VP of marketing delivers a message about maximizing the power of your inbox
Banner ads might be annoying or too easy to ignore on web sites, but Sigstr believes putting them within e-mail messages may hold the key to helping CMOs gain visibility in the marketing funnel, help sales teams hit revenue targets and stand out amid the noise in other channels. Based in Indianapolis., Ind., Sigstr this […]
90% of B2B sellers tell InsideSales they expect AI to improve their performance in 2019
While the overwhelming majority of B2B sales professionals have high hopes for the use of artificial intelligence (AI) technologies to help them do their jobs, less than half have actually started to implement such tools, according to the results of a recent survey released by InsideSales. Based on a set of questions fielded to more […]
SurveyMonkey CMO Leela Srinivasan wants to answer questions across the entire enterprise
The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]
RollWorks launches account-based retargeting service to assist ABM initiatives
Digital advertising specialist RollWorks has launched what it describes as an account-based retargeting service that will help firms that are still new to account-based marketing map their online traffic to disparate members of B2B buying committees. Based in San Francisco, RollWorks offers a software-as-a-service (SaaS) tool to manage both display and social media advertising and […]
OpenText launches legal and HR tools alongside EP5 and partners with Google Cloud
OpenText on Wednesday will introduce an enhancement pack to version 16 of its enterprise information management system dubbed EP5, along with new applications for departments like HR and legal while also announcing a partnership to offer its technology as managed services through Google Cloud. Waterloo, Ont.-based OpenText said EP5 will bring richer user interfaces, deeper integration […]
A quick guide to Apple’s latest iPad Pro and MacBook Air for enterprise customers
Tim Cook may prefer the term “professional users” to “corporate” or even “business” customers, but there was little doubt Apple’s launch of a new iPad Pro and MacBook Air on Tuesday was aimed squarely at the enterprise. Apple launched the updated MacBook Air, iPad Pro as well as a new Mini from a theater in […]
Drift Intel promises to help marketers generate sales leads from anonymous web visitors
Drift has launched a feature in its marketing software called Drift Intel that it says will allow companies to develop profiles from anonymous web site visitors that can turn into leads which are routed in real time to sales teams. The company said Drift Intel would help firms trying to build more effective account-based marketing (ABM) […]
App Of The Month: HG Data adds net account discovery and lead enrichment to technographic tool
HG Data has updated a mobile app that works with Salesforce CRM to help sales and marketing teams address one of their most common questions: What other technology products does a potential customer already own and use? The App HG Data, updated for Summer 2018, available in Salesforce App Exchange. How It Works HG Data […]
LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine
LookBookHQ on Tuesday launched an application to help B2B marketers get more insight to improve their content marketing efforts called PathFactory Engine, the first word of which will also serve as the firm’s new name as part of a rebranding effort. The company will be showcasing PathFactory Engine and speaking at the Sirius Decisions Summit […]
DemandBase connects Conversion Solution with Salesforce, Slack and LinkedIn Sales Navigator
DemandBase on Thursday will announce a move to further assist marketers and sales teams to keep up with buyers’ plans via an update to its Conversion Solution tool, allowing customers to link it with major third-party applications including Salesforce, Slack and LinkedIn Sales Navigator,. The company said Conversion Solution will directly integrate the Real-Time Intent features — […]
Meet the top 21 B2B influencers to watch in 2018
The past year might have been full of talk about “influencer marketing” to consumers, but it takes a particular kind of person to influence marketers themselves. What follows is a list of B2B influencers based on what our editorial team has observed amid on our coverage of major industry conferences, activity on social media and submissions from our […]
G2 Crowd CMO’s content strategy aims to stay one step ahead of business software buyers
The new chief marketing officer for business software and review comparison site G2 Crowd plans to elevate its content market strategy by targeting buyers who don’t even know they’re going to want applications and services. Chicago-based G2 Crowd brought on Ryan Bonnici, most recently the senior director of global marketing at Hubspot, as its CMO […]
CloudCraze research forecasts growing shift towards e-commerce in B2B sales
Nearly 90 per cent of those making B2B purchases believe they’ll be offering products by 2022 that customers will mainly buy through e-commerce rather than a traditional sales rep, according to a research report from CloudCraze. In a look at how e-commerce will drive revenue growth outside of the consumer segment, Chicago-based CloudCraze, which offers […]