PwC will be spending the next several months continuing to open a series of Digital Experience Centres in the U.S. and the U.K. that bring together interdisciplinary groups of experts to solve corporate challenges using virtual reality, the Internet of Things and more. The consulting firm officially opened its Toronto Digital Experience Centre on Tuesday, […]
Have you ever been to the Guggenheim? An art museum of impressive architectural proportions in New York City, its ever-evolving collections have served a range of artistic pallets for decades. To put it simply, the museum is a visual feast; and if you like art, you’ll like the Guggenheim. Similarly, your CRM solution, like Salesforce, […]
It will be well into next year before the fruits of a Salesforce-Google partnership will be realized, but the company used its annual Dreamforce conference last week to show how working with Google will create a dynamic marriage between its customer relationship management tools and the search engine giant’s strength in online advertising analytics. Google has […]
ZoomInfo is getting a jump on next week’s Dreamforce conference by launching a data-as-a-service suite that integrates its B2B database tools into Salesforce’s flagship customer relationship management system. The Waltham, Mass.-based company said its ZoomInfo Salesforce Suite would include access to more than 88 million professional e-mail addresses, 47 million direct-dial phone numbers and nearly […]
It’s Sunday and the preparation for the week ahead is starting up. Here are the three pieces of news everyone in B2B needs to know. Drone analytics is en emerging field for the logistics business. On Thursday, Airware acquired the drone analytics pioneer Redbird. Artificial Intelligence has gone mainstream. To keep up to speed with […]
Salesforce CEO Marc Benioff will have plenty to talk about at Dreamforce next month, having presided over an epic $4 billion shopping spree in which the cloud computing giant has snapped up around a dozen companies in the past year. Acquisitions range from the $2.8 billion Demandware deal, the largest such purchase Salesforce has made […]
While Salesforce continues to chart growth in uncharted territory as the standard-bearer of the cloud computing revolution, it also brings along the participants in its CRM ecosystem. So many other companies build their own solutions in one way or another on the Salesforce platform. This week seemed a watershed with a number of significant announcements. […]
While many in B2B enterprises have become very familiar with Salesforce CRM over the last 17 years, some other industries remain virtually untouched by the king of cloud computing. There is now a plan to push that boundary into new frontiers, like the already announced forays into healthcare, financials, government and now communications and media. […]
When Salesforce released its State of Marketing report, there were some numbers in there that didn’t bode well for B2B marketers. The good news is that 66 per cent of companies have a dedicated social media team, but the bad news is that roughly half of them aren’t regularly active on social media and just […]
The world of CRM just got more interesting. Apttus, one of the leading if not the leading “quote-to-cash” application on Salesforce, today has announced the Apttus Intelligent Cloud that will bring its functionality to Microsoft Dynamics CRM, the second most popular customer relationship management platform. B2B users of Microsoft Dynamics will now be able to […]
Salesforce and Box announced a new partnership today, which would bring documents from Box’s cloud storage and content management solution into Salesforce. Using a new tool that will launch in February, users could share Box files inside Salesforce, both from the service’s web interface and mobile applications. For example, as CIO.com writes, “when commenting on a sales opportunity, users will […]
There’s a lot of talk lately about predictive analytics, and undoubtedly it is starting to infiltrate the B2B software industry. In the last year plus Salesforce.com acquired RelateIQ and LinkedIn bought out Fliptop, making meaningful progress in this space. But how will they implement predictive analytics solutions within their larger B2B cloud ecosystems? What approaches […]
Salesforce has built a stellar reputation by utilizing Marketing Cloud to create one-to-one journeys for customers, prospects and even its own employees. Ever wonder how they do it? Speaking to a packed house at Dreamforce 2015 in San Francisco, Bobby Jania, Salesforce’s senior director of product marketing, and Dawn Devirgilio, the company’s top digital communications […]
A new feature we’re introducing reviews two major services/products or events ideal for B2B professionals, and in this debut column we look at what two major tech conferences have to offer in the coming weeks. Welcome to the B2Bnn Reviews report comparing the Inbound and Dreamforce conferences. First, some context. Inbound, run by Hubspot, runs […]
The bane of many B2B companies remains the long queue that often irate customers have to get through on the phone before talking to a customer agent. Leading CRM solution provider Salesforce took a large step toward solving that problem on Sept. 1 with the announcement of the latest version of its Service Cloud Lightning […]
Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]
Microsoft is thinking about making a play to buy Salesforce, according to Bloomberg. The computing giant is reportedly evaluating a bid to offer to Salesforce for a potential acquisition, after the cloud service company was approached by another would-be buyer, the Bloomberg report states. Salesforce’s options “could include rebuffing any buyer, or working out a […]
B2BNN will be publishing excerpts from Mark Evans’ new book Storytelling for Startups, available for purchase now. Every week for weeks, we’ll excerpt a new chapter from the book, and this week we’re introducing you to the idea of why startup entrepreneurs need to be great storytellers. Creating good stories is how startups convince preoccupied […]
Looking for inspiration this year? Want to network like a boss? You won’t want to miss these tech conferences bound to feed you insight you likely can’t get anywhere else. We previously previewed some of the top tech conferences to attend in Canada in 2015, so now it’s time to turn our attention to the U.S. […]
