Twitter adds new analytics tool to help brands learn what users are saying about them

Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog post states. Brand Hub offers metrics that help marketers glean insights from real-time conversations about their firm. Today we’re excited to announce Twitter Brand Hub, the newest addition to […]

Twitter expanding efforts to court SMBs

SMB execs looking to widen their exposure have a quick and easy strategy to potentially integrate into their social media marketing plans. Twitter has launched a new initiative for SMBs by providing a boost to its existing Promoted Tweets program. The company is also expanding its intiative to syndicate Tweets. Twitter launches ‘Quick Promote’ Last week Twitter announced […]

How SMBs can use cloud technology to avoid productivity loss

Cloud-based technology has changed the way we do business in the modern world. Cloud services are enabling the workforce to become more mobile and more flexible while increasing compliance, uptime and quality of service. For small- and medium-sized businesses (SMBs), this offering is invaluable when it comes to streamlining business operations, managing remote workers and […]

Should SMBs go beyond QuickBooks for their accounting software?

Is Intuit well positioned to maintain its dominance in the small-to-medium business accounting software market in cloud era? Is the company’s long-running QuickBooks franchise still the best option for SMBs? QuickBooks has been around in one form or another for a generation. But over the past few years, cloud-based mobile competitors have been gaining customers […]

What you need to know about the state of venture capital funding in U.S. and Canada

by Kay Mathews  Fuelling economic growth through investment in startup companies is a priority in Canada and the United States. Leaders of both nations have taken steps to reinvigorate venture capital industries in their respective countries, but the means to that end are distinctive. According to a May 6 National Venture Capital Association press release, […]