It’s true – the director of a company that helps boost social media messaging is named “Share.” Zoe Share calls herself the Chief Executive Schmoozer at Schmooz Media. Frustrated by small businesses not getting the attention they deserve, she has built the company around her passions of business, communication and creativity. Armed with a Masters […]
At a time when digital tools such as social media and content marketing are all the rage, some startups are discovering that going un-digital can be an effective approach to marketing. In the marketing world, it’s all about being digital active. Brands need a vibrant social media presence, ideally on multiple platforms. They need to […]
Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog post states. Brand Hub offers metrics that help marketers glean insights from real-time conversations about their firm. Today we’re excited to announce Twitter Brand Hub, the newest addition to […]
Within the social media ecosystem, LinkedIn may not have the most sizzle but it can deliver lots of value for small business owners looking to enhance their digital footprints. One way to get the most bang out of your LinkedIn buck is by showcasing your company page. To be honest, the company page probably does […]
SMB execs looking to widen their exposure have a quick and easy strategy to potentially integrate into their social media marketing plans. Twitter has launched a new initiative for SMBs by providing a boost to its existing Promoted Tweets program. The company is also expanding its intiative to syndicate Tweets. Twitter launches ‘Quick Promote’ Last week Twitter announced […]
One service many B2B marketers clamor to is SlideShare, the online presentation sharing site. As over 65 percent of B2B marketers use online presentations in their marketing campaigns, SlideShare is one of the popular places to share them on. Almost half of the marketers surveyed in CMI’s recent B2B Benchmarks, Budgets, and Trends report (41% […]
When you work at a start-up or SMB, it’s easy to dive headfirst into your career and think of little else. You might have family obligations and social events to attend, but as an entrepreneur you could envelope yourself in work without a second’s hesitation. After all, this company is your baby and your dedication […]
Sanjay Dalal often and very fondly quotes Peter Thiel, the first outside investor of Facebook. “You don’t have to start a company to cash in,” Dalal paraphrases Thiel. “A better option is to join a company with high growth.” Exactly what Thiel himself did in the case of Facebook. In high tech circles, that’s called eating […]
Cloud-based technology has changed the way we do business in the modern world. Cloud services are enabling the workforce to become more mobile and more flexible while increasing compliance, uptime and quality of service. For small- and medium-sized businesses (SMBs), this offering is invaluable when it comes to streamlining business operations, managing remote workers and […]
Is Intuit well positioned to maintain its dominance in the small-to-medium business accounting software market in cloud era? Is the company’s long-running QuickBooks franchise still the best option for SMBs? QuickBooks has been around in one form or another for a generation. But over the past few years, cloud-based mobile competitors have been gaining customers […]
by Kay Mathews Fuelling economic growth through investment in startup companies is a priority in Canada and the United States. Leaders of both nations have taken steps to reinvigorate venture capital industries in their respective countries, but the means to that end are distinctive. According to a May 6 National Venture Capital Association press release, […]
