The past decade has proven the importance of digital mediums to set the difference in marketing strategies and catching a large pool of clients. Whereas some people may agree your office’s location still proves a decisive factor for building trust in customer service management, there is still an unexploited value in the usage of smartphones […]
It’s time for another edition of B2B Trending Conversations, wherein we sift and sort through social networks and blogs to bring you the best of what’s buzzing in the B2B space for the week. This week, we’ll explore how inbound marketing can boost lead generation, we’ll weigh whether demand gen or brand building is more […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]
WhatsApp is prevalent in South Africa. WeChat is widely popular in China. Snapchat’s biggest market is Ireland. A new report has determined the top three messaging apps – WhatsApp, WeChat and Snapchat – in various markets around the world. GlobalWebIndex released its findings of the three messaging apps last week regarding the percentage of usage […]
Two months ago, we gave you the ultimate lowdown on Snapchat, the messaging app for quickly-vanishing photos and videos. Since then, the startup has made the news on a regular basis, cementing its position as one of the most powerful mobile platforms on the social media scene. Did you miss any major news? Read below for […]
The lifespan of new social platforms is almost entirely impossible to predict, which is one of the reasons why businesses often hold back (and rightly so) from investing too much time and energy establishing a presence on them. But once in a while, a platform unlike the rest comes along and seems to strike a chord […]
Snapchat is looking to boost revenue by partnering with big-name media companies for the launch of their new service Discover. The section within the app will allow media outlets to share articles, video, and music, according to Digiday. Snapchat is in talks with Time, Comedy Central, BuzzFeed, CNN, the Daily Mail, ESPN, Hearst (Cosmopolitan magazine), […]
