Marketing Spark Mark Evans

Why the power of storytelling can lead to a marketing spark in B2B firms

After spending six weeks traveling through Southeast Asia with my family in 2017, I came home to more than 2,000 emails! We are inundated with information: blog posts, videos, social media, advertisements, podcasts, infographics, photos, bill- boards, videos, direct mail and more. The growing embrace of storytelling is an attempt to make sense of the […]

PR growth B2B

A PR approach that contributes directly to company growth

If you want to grow your B2B firm, you probably struggle with financial limitations. Well, even if you can’t afford major advertising and marketing initiatives, you can still boost positive awareness without spending a dime. How? (Que the angelic music…) Start public relations (PR) activities. How to Generate Fast Growth with PR Public relations is […]

storytelling edge

Contently’s EIC explains why B2B brands may have a storytelling edge

They’ve produced all kinds of blog posts, infographics and other forms of storytelling for marketers, but now two of Contently’s senior leaders have turned to one of the most venerable mediums of all: a printed book on how to create great narratives for brands. In The Storytelling Edge, Contently Co-founder Shane Snow and Editor-in-Chief Joe […]

emotional storytelling

3 Reasons B2B brands should aim for emotional storytelling

‘A rational framework with no space  — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s […]

diagnostic content

Diagnostic Content: When B2B Storytelling Doesn’t Work

When we talk about marketing content, we talk about expository content: videos, articles, blog posts and other content that tells stories, explains or informs. But recent data shows storytelling isn’t as effective in B2B marketing. Knowing prospects want content and added value not sales pitches, what is the answer? Storytelling matters, especially early in the […]

Content Marketing & Storytelling Assets: Insights from Larry Levy

Companies may be surprised to learn that popular messaging doesn’t always translate into sales, and consumers are generally more interested in how the product makes life easier, than the minutia of the product’s functions.   That’s the conclusion from Larry Levy, who wrote recently about data driving content marketing for Martech Advisor: “The strongest brands […]

Tell Your Story as a Graphic Novel

Tell Your Story as a Graphic Novel with B2B Comix B2BNN’s goal is to provide B2B content marketers with the audience, reach, metrics and insight needed to deliver lead generation results back to sales and executives. Some products are difficult to explain, and our newest product, B2B Comix, get to the heart of the story […]