More than a quarter of Millennials are considered “influencers” in B2B buying, and 13 per cent are now the actual decision-maker, according to research presented at Content Marketing World on Wednesday. Commissioned by SnapApp and conducted by Heinz Marketing, the survey, called The Millennials Are Here!, shows a generational shift where Millennials are involved in […]
Account-based marketing (ABM) has rapidly gained traction as the latest B2B marketing buzzword in the past year. But the buzz doesn’t tell the whole story. ABM is a rapidly changing field and technology is allowing B2B marketers to scale their efforts like never before. This opens the door great opportunities like #FlipMyFunnel for marketers to […]
2016 could be the year we see a major increase in M&A activity within the advertising space, according to new data from mergers and acquisitions firm AdMedia Partners. More than half of the survey respondents (54 percent) said they would explore a sale of their company next year. Last year’s survey saw 40 percent of respondents saying […]
A new study found that almost three-quarters of respondents believe that video positively impacts marketing results and ROI. The study, conducted by online video marketer ReelSEO, surveyed 350 B2B marketing, agency and management professionals. Other stats from the study revealed: 96% of B2B organizations are engaged in video content marketing 94% of respondents are involved […]
Salesforce recently released its 2015 State of B2B Marketing Report which highlighted several B2B marketing trends, including a substantial section dedicated to mobile. The survey found 60 percent of B2B marketers believe mobile is a “crucial enabler” and conduit of their overall sales. If the survey results are any indicator, mobile will become an even […]
Regularly B2B marketers are tapping into their audience for data that they’ll then use as fodder for any number of marketing strategies. Such data could help inform infographics, blog posts, white papers, webinars, etc. Thanks to surveys, they can produce content that answers questions their readers have, and they’re engaging with buyers to let them know they’re interested […]
Out of 17,000 malware alerts a large company receives each week, around 19 percent are considered reliable, a new survey found. The survey’s press release explained: “Security teams are unnecessarily consumed by activity that pose no threat to their data security, which can distract them from dealing with threats that can lead to compromise.” Enterprises […]
As we enter 2015, businesses are developing new content and marketing strategies to continue to make gains in the competitive digital media industry, says a new survey of nearly 200 marketing executives. Also, marketers are committed to hiring staff well-versed in Big Data. Conductor Searchlight, a search engine optimization and web presence management firm, released […]
