Happy New Year from everyone here at B2B News Network! Here’s to a healthy, productive 2017, with heaps of ROI and J-O-Y. A new year means a new round of annual predictions from B2B influencers, and in this year’s first installment of B2B Trending Conversations, we’ve curated a sampling of the crystal ball-gazing out in […]
Webinar Recap: eMarketer Key Digital Trends for 2017 Ezra Palmer, Chief Content Officer at eMarketer, delivered a look back at their 2016 predictions, and insights into key digital trends for 2017 in a webinar last week. If you missed it, or want to have a look at the details behind these predictions, we’re including link […]
With the recent and rumored announcements by B2B marketing and data analytics providers for cloud solutions that will build on top of Salesforce, Oracle and other SaaS platforms, the multi-relationship model of martech stack-building exists in high relief. And while vendors may be pushing a multi-relationship model, marketers may want to think carefully before pursuing […]
What’s ahead for startup marketing in 2016? Which trends will impact your B2B startup? In many cases, it will be more of the same: content marketing, social marketing and storytelling. If there is an underlying theme, it may be agility, flexibility and the ability to capitalize on opportunities to stand apart in an increasingly noisy […]
B2B News Network is proud to introduce a new weekly column featuring the top trending topics in B2B, from around the world. Hashtag Team will compile each week on Wednesdays a list of the top tweets, topics and trends that created buzz in the B2B world, from marketing and advertising to social media, innovation, conferences and […]
The unofficial buzzword in advertising — especially mobile — for 2014 is programmatic. While programmatic has become one of the most talked-about innovations in advertising this year, a surprising chunk of the ad world still don’t have a clue what it actually is. So for the uninitiated, programmatic simply means automating the process of buying advertising inventory. Programmatic has […]
“Data is a new form of capital,” said Neil Mendelson, Oracle’s vice president of Big Data and Advanced Analytics. Such a proclamation isn’t hyperbole. In a few short years we’ve developed an increasing number of tools and platforms to manage the massive amounts of information we create everyday. We have the ability to quickly process […]
