5 Spend Management Strategies to Increase Profit Margins for CFOs

LinkedIn: Vaccine Specialist is 2022’s Top Job on the Rise

Unsurprisingly, many of the jobs forecast to be 2022’s most popular include skill sets associated with the pandemic, including vaccine specialists and public health specializations. Many workforce factors on workforce are shifting, whether temporarily or permanently. From digitization to hybrid offices, the workplace is changing at a rapid pace. Industries have been upended, while at […]

How Many Employees Should Your Startup Have?

Angling for a Promotion? Canadian? LinkedIn’s latest report says these factors matter

Can the role a person holds influence their odds of getting a promotion? How about their industry or their address? It turns out all these factors can influence how likely Canadians are to be promoted, according to new data from LinkedIn’s latest Get Ahead Special Report. LinkedIn investigated internal promotion rates compared to the national average […]

LinkedIn B2B subprime data crisis

LinkedIn execs warn of ‘subprime data crisis’ and need to embrace ‘long data’ in B2B marketing

B2B marketers may be falling victim to third-party data providers that are similar to the mistakes that lead to the economic recession of 2008, according to senior executives from LinkedIn Marketing Solutions. Speaking at an event for its Canadian customers earlier this month, the LinkedIn execs described what they called the “subprime data crisis,” whereby […]

LinkedIn's content marketing approach for B2B

Inside LinkedIn’s content marketing principles for connecting with B2B customers

It may be the world’s de facto social network for B2B professionals, but LinkedIn’s content marketing lead says the company has had to overcome all the same challenges as its customers in creating the right approach to storytelling and engaging an audience. Speaking at Content Marketing World 2018 in Cleveland, Megan Golden said the company […]

LinkedIn Sales Navigator Deals feature

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

LinkedIn says the addition of a Deals feature to its Sales Navigator tool will pull pipeline data directly from customer relationship management systems and make it easier to find additional contacts before a potential purchase decision goes awry. The Deals feature was one of several additions to Sales Navigator LinkedIn announced in a blog post […]

LinkedIn automation

How to walk the fine line between LinkedIn automation and spamming

Does using LinkedIn automation make you a spammer? Shockingly, John D. Rockefeller, the famous American oil magnate, can help us. Of course, the billionaire was born in 1839, and he didn’t live to see LinkedIn. However, his words apply to the issue. Rockefeller says, “The ability to deal with people is as purchasable a commodity […]

LinkedIn Video For Sponsored Content

LinkedIn launches Video For Sponsored Content and lets brands add video to company pages

LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]

CapGemini

CapGemini, LinkedIn reveal the roadblocks to greater collaboration between fintechs and big banks

The increased willingness of fintech startups to work with banks and other traditional financial services firms may be hampered by attitudes about their agility and ability to execute on innovative ideas, according to a global survey from CapGemini and LinkedIn released Wednesday. World Fintech Report 2018 was originally released late last month, but executives from […]

thought leadership CMWorld 2017

LinkedIn exec says B2B firms should take a Disney-like approach to thought leadership

The content they create may have little in common with the Avengers, Star Wars or Doctor Strange, but a LinkedIn executive told Content Marketing World 2017 that Disney’s approach to hit movies could help B2B firms improve their thought leadership strategy. In a Thursday session at the conference, which is taking place in Cleveland this […]

b2b trending conversations

B2B Trending Conversations: Big Data, LinkedIn Lead Gen, Emotion and B2B Buying

While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]

B2B SI: Social intelligence on referral programs, LinkedIn prospecting hacks & digital marketing musts

Spring has sprung here at B2B News Network and we’ve gathered some of the freshest B2B tweets worth sharing this week. This Wednesday, you’ll learn how to launch your B2B referral program, get LinkedIn hacks that will help you find hot new prospects, listen to a podcast on the ever-evolving customer journey and more. Our […]

Why LinkedIn isn’t the recruiting powerhouse it used to be

LinkedIn is at the heart of a fundamental shift, one which is little-known outside of recruitment circles but which is already changing the way top talent acquisition executives find and pursue promising personnel—and threatening the primacy of “the world’s largest professional network” in the recruiting space. For the TLDR crowd: LinkedIn might have been a recruiting sweetheart […]

LinkedIn shares plunge as much as 43% after announcing disappointing earnings report

It wasn’t a good day for LinkedIn. The social network’s shares sank as much as 43 per cent on Friday, wiping out nearly $11 billion (U.S.) of market value. The stock bottomed out to a three-year low of $109.50, registering its sharpest decline since the company’s high-profile public listing in 2011. LinkedIn forecast full-year revenue of $3.60-$3.65-billion, missing […]