Happy first day of school! Here in Ontario, we do it old-school and students don’t go back to class until they day after Labour Day. Learning, though, happens all year long and takes many forms. The expansion of apprenticeship programs in an international drive to attract more young people to careers in the skilled trades […]
Canada’s bustling tech sector has attracted national and international headlines in recent weeks, as an influx of investment into the nation’s talent pipeline helps it earn a reputation as a major hub for the industry. The latest edition of LinkedIn’s Workforce Report for Canada reveals where the tech workforce has expanded the fastest over the past year, as […]
Over 500 million people use LinkedIn worldwide. Therefore, B2B and B2C businesses can market on LinkedIn, increasing traffic to their sites and maximizing their leads. Because most businesses are not using LinkedIn ads in their marketing, this article breaks down the benefits of LinkedIn ads and discusses four tips for using them effectively. Why Should You Use […]
In this edition of the Workforce Confidence Index, LinkedIn looked at how open Canadians are to switching industries and the reasons for doing so, finding that better compensation was among the top reasons Canadian’s are making the switch. 57% of those who are open to new jobs said they were either currently considering changing industries (42%) or were […]
Unsurprisingly, many of the jobs forecast to be 2022’s most popular include skill sets associated with the pandemic, including vaccine specialists and public health specializations. Many workforce factors on workforce are shifting, whether temporarily or permanently. From digitization to hybrid offices, the workplace is changing at a rapid pace. Industries have been upended, while at […]
Can the role a person holds influence their odds of getting a promotion? How about their industry or their address? It turns out all these factors can influence how likely Canadians are to be promoted, according to new data from LinkedIn’s latest Get Ahead Special Report. LinkedIn investigated internal promotion rates compared to the national average […]
LinkedIn is the perfect place for B2B marketing. Certainly, it’s an excellent place to network and connect with prospects. But LinkedIn also offers a number of other benefits for marketers, including lead generation, keyword research, and social ads. With this in mind, it’s important to find marketing automation software that will help you maximize your […]
According to data from Atlas VPN, emails with the keyword “LinkedIn” in the subject line topped the list of most opened social media phishing emails for the third year in a row. In Q3 2020, LinkedIn phishing emails had a 47% open rate — only a 1% drop from the same period last year. […]
Adobe’s Marketo on Wednesday said it would help B2B firms trying to turn account-based marketing programs into more holistic, “epic” customer experiences via increased AI capabilities and expanded integrations with LinkedIn and Vidyard. In a virtual event called Marketing Nation Live, Adobe senior vice-president of digital experience (and former Marketo CEO) Steve Lucas discussed the […]
B2B marketers may be falling victim to third-party data providers that are similar to the mistakes that lead to the economic recession of 2008, according to senior executives from LinkedIn Marketing Solutions. Speaking at an event for its Canadian customers earlier this month, the LinkedIn execs described what they called the “subprime data crisis,” whereby […]
SAP is planning a deeper integration with LinkedIn along with the ability to use clickstream data to identify engaged contacts as part of an update to its Marketing Cloud later this year. Speaking at a user group session within its SapphireNOW customer event this week, SAP Customer Experience global VP Jackie Palmer said the integration […]
It may be the world’s de facto social network for B2B professionals, but LinkedIn’s content marketing lead says the company has had to overcome all the same challenges as its customers in creating the right approach to storytelling and engaging an audience. Speaking at Content Marketing World 2018 in Cleveland, Megan Golden said the company […]
LinkedIn says the addition of a Deals feature to its Sales Navigator tool will pull pipeline data directly from customer relationship management systems and make it easier to find additional contacts before a potential purchase decision goes awry. The Deals feature was one of several additions to Sales Navigator LinkedIn announced in a blog post […]
Does using LinkedIn automation make you a spammer? Shockingly, John D. Rockefeller, the famous American oil magnate, can help us. Of course, the billionaire was born in 1839, and he didn’t live to see LinkedIn. However, his words apply to the issue. Rockefeller says, “The ability to deal with people is as purchasable a commodity […]
LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]
The increased willingness of fintech startups to work with banks and other traditional financial services firms may be hampered by attitudes about their agility and ability to execute on innovative ideas, according to a global survey from CapGemini and LinkedIn released Wednesday. World Fintech Report 2018 was originally released late last month, but executives from […]
DemandBase on Thursday will announce a move to further assist marketers and sales teams to keep up with buyers’ plans via an update to its Conversion Solution tool, allowing customers to link it with major third-party applications including Salesforce, Slack and LinkedIn Sales Navigator,. The company said Conversion Solution will directly integrate the Real-Time Intent features — […]
The content they create may have little in common with the Avengers, Star Wars or Doctor Strange, but a LinkedIn executive told Content Marketing World 2017 that Disney’s approach to hit movies could help B2B firms improve their thought leadership strategy. In a Thursday session at the conference, which is taking place in Cleveland this […]
While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]
This morning, Microsoft announced its acquisition of LinkedIn. Microsoft will buy the social networking company for $26.2 Billion, valuing the LNKD stock at $196 – almost 50% higher than its closing price on Friday. Didn’t see the merger coming? You’re not alone. No one knew – even senior employees learned of it this morning and […]
