This staggering stat should encourage B2B firms with an e-commerce strategy. The infographic with the figure of B2B e-commerce revenue reaching $1.1 trillion US by 2020 comes courtesy research firm Sullivan, but they also included some other key findings. In a survey, 94 percent of B2B buyers wanted to know where and how to make an immediate […]
This week, B2B News Network’s Hashtag Team returns to sifting through Twitter to uncover what’s trending among B2B insiders. We bring you reports on how modeling ensembles combine algorithms to boost performance, how analytics are essential to B2B sales teams, generating more leads using LinkedIn, and more. As usual, we sort and analyze our data via Nexalogy, a […]
Tablets might not do everything that computers can do, but a new study by IDC analysts has revealed an increasing demand for tablets in the business world. Demand is up by 60 percent,a sharp contrast to what’s happening on the consumer side where the market has actually decreased by 10.5 percent. IDC blames “sluggish consumer demand” because […]
On this week’s edition of Podcast Recappers we look at another episode of Xero Hour with Bob Knopp and Saul Colt. In this seventh instalment of the show Colt interviews radio and podcast personality Jesse Thorn about how his broadcasting success could inspire anyone in business. Thorn is the host of NRP’s Bullseye podcast, which examines […]
Though you likely can’t foresee a tragedy, there are ways to minimize the damage of disasters, from economic fallouts to weather catastrophes. Think: the floods in Alberta, Oklahoma tornadoes, the Toronto-area flood in 2013, wreaking havoc on homes and businesses. Small and medium-sized businesses can be most vulnerable to sudden financial bumps and being prepared is the best […]
IBM unveiled a slew of hardware and software products aimed at hybrid cloud enterprises. The new releases include power system servers, software, and storage solutions, as well as a new licensing strategy that IBM said will be more flexible for cloud customers. As ZDNet writes, “The aim for IBM is to use these hybrid deployments, primarily based on OpenStack, […]
LinkedIn released a new analytics platform recently, giving users a view at data relating to content published via the app Pulse over the last six months. Users can learn how many views, likes, shares, and comments their posts receive, and they can also search for specific days of the week and select a variety of demographic breakdowns such […]
This week, B2B News Network recaps highlights from an unusually busy week in tech conferences and conventions. From the annual SAP-sponsored SAPPHIRE NOW conference in Orlando to Microsoft’s Ignite to the Internet of Things-centric LiveWorx and more, we zero in on highlights from this week’s bumper crop of industry-leading events. As always, we tip our hat to […]
Foursquare is taking a new direction towards the B2B industry with the release of two new services called Foursquare Location Cloud, and Places by Foursquare. The new services turn the check-in app into a location-based Big Data generator, and so far there are over 80,000 developers working with it. The Location Cloud is a massive […]
BMW Group and Google top the list of an influential brand reputation survey which also sees B2B firms such as Intel make inroads. The Global RepTrak, prepared annually by the Reputation Institute, scores the top 100 companies on seven reputation factors – innovation, performance, leadership, workplace environment, governance, corporate citizenship along with products and services – […]
In today’s B2B Podcast Recapper we take a look at episode four of Xero Hour with Bob Knopff and Saul Colt. In this edition, Colt interviews marketing and branding expert Rohit Bhargava about how to recognize business trends, and what it takes to create a winning brand. And we’ll learn exactly what “unperfection” means for your business. Bhargava […]
In a bid to mirror the simplicity of consumer app stores, multinational software company SAP has launched SAP Digital, a collection of “digitally native” software applications which is aimed at business owners, salespeople, business analysts, human resources and talent managers and developers. Just like music, e-books, and apps on the consumer side, SAP seeks to make […]
B2B marketers increasingly rely upon Big Data to stay relevant, and lately algorithmic marketing, which combines Big Data and real-time marketing, is enabling marketers to wring even greater value from the data they collect. According to a McKinsey & Company study of more than 250 engagements over a five-year period, companies that make data a […]
Microsoft is thinking about making a play to buy Salesforce, according to Bloomberg. The computing giant is reportedly evaluating a bid to offer to Salesforce for a potential acquisition, after the cloud service company was approached by another would-be buyer, the Bloomberg report states. Salesforce’s options “could include rebuffing any buyer, or working out a […]
The 2015 SAPPHIRE NOW Annual Conference, sponsored by SAP, is in full swing in sunny Orlando, Florida. This event is billed as “the ultimate opportunity to maximize your SAP investment and find solutions to your most pressing business challenges.” It features face-to-face interactions with executives, industry thought leaders and experts, peers, and SAP partners. Among the […]
Now that programmatic advertising is gaining favour with agencies and publishers, let’s look at where Canada stands on this burgeoning trend. What’s the future of programmatic in Canada? [Editor’s Note: Be sure to also read our previous report on the state of programmatic in Canada] There were two major findings from the Microsoft Ad Exchange […]
Dell recently announced a new partnership in Brazil that aims to create a pool of people with skills in data analysis. Statsoft, a Dell subsidiary that was acquired last year with Datawatch, is now working with the Insituto Data Science to provide in-person and online training courses. A number of public universities and corporations have […]
According to a recent poll, 94 percent of those who plan to buy the Apple Watch want to use it for work functions, according to MobileIron, a mobile software company. As Apple Watch units begin to ship all over the world, the smartwatch craze is poised to enter the workplace, as we learn in this CNBC […]
Last week, Mergermarket released its Q1 2015 Global M&A roundup report for the Technology, Media and Telecom (TMT) Sector, and reported that this year’s first quarter wasn’t as impressive as last year’s Q1, but it was still strong. During the beginning of 2015, there were 612 deals worth $144.3 billion. The number of deals was down from 673 […]
Google is already a major player in the world of digital advertising, but it’s about to get bigger. Adweek reports that it’s now testing a data management platform which will act as an all-in-one product for its DoubleClick advertising services. The new product is called DoubleClick Audience Center. It will help connect brands to people […]
