By Aaron Mahimainathan Measuring B2B marketing ROI has been an age-old challenge for marketers. And that challenge has only gotten both more complex and more important in today’s crazy, unpredictable world. Consider what we’ve all been through the past few years and how these changes have affected how we live and work: A pandemic, supply chain disruptions, geopolitical instability, economic headwinds, rising interest rates, bank failures and the list goes on and on. These […]
Consumers won’t prefer to read content that is only for the purpose of marketing a product. In addition, many consumers are tired of having to view the same ads each day. Nevertheless, most marketers and business owners are becoming aware of this, so they need to increase their creativity levels. Content marketing produces results and […]
Like all great things, results take time. You wouldn’t expect to be an expert chef after 1 week in culinary school, just as you can’t expect an abundance of digital marketing results in just a week’s time. Anyone can manipulate links, automate content, or use other sketchy marketing tactics to get temporary results. But this isn’t what […]
The Content Marketing Institute undertook its first-ever career and salary survey this year to assess these topics and more in the state of content marketing careers. The company surveyed more than 1,100 content marketers, and the results reveal eye-opening insights into the aspirations of professional content marketers and the opportunities for companies to more effectively […]
Some people can live in a mess, but I’m not one of those people. If I open up my closet door and see dirty clothes on the floor, hangers askew and way too many shirts crammed in next to one another on the rack, I immediately feel overwhelmed and frustrated. Even worse, such a disastrous view […]
Content marketing was created for companies rooted in science, medicine, technology, humanities and the arts. These are products and services that can’t be encapsulated in a jingle or slogan. Companies rooted in the adventures of the intellect and imagination have to be explained. It’s an education for customers, potential customers, future employees and possible partners. […]
Image Credit Content marketing is non-negotiable for today’s marketers since it is an effective way to reach target audiences. As such, nearly all modern companies and their marketers have solid content marketing strategies that are successful to varying degrees. According to a Semrush survey of 1,500 companies across 20 industries, only 19% of businesses believed […]
It’s impossible to avoid the fact that we need to venture into the digital world to become relevant, regardless of whether you’re a business or an individual that wants to be noticed. We all need to use image hosting platforms at some point in time for this very reason. Whether it’s to store personal photos […]
New tech emerges, old ways of doing things are abandoned, and industry norms are redefined. Content marketing has emerged as one of the most dominant forms of marketing. This digital transformation strategy works well for both B2C and B2B companies and will continue to be successful for years to come. At the same time, there are many […]
It’s been proven time and time again that long-form content is more popular than ever before on the internet. However, simply posting long-form content in a long block of text will not be enough to win over and engage your audience. You need to know how to format long-form content in WordPress in the right […]
A personal statement is a short personal summary submitted to universities, scholarship boards, and employers. The aim is to gain consideration for a job opening, a scholarship, university placement, and other opportunities. A personal statement gives you the chance to sell yourself. You get a chance to talk about your personality and experiences that […]
Today’s B2B revenue teams are likely still working from home, and by now, have transitioned to the all-virtual selling and customer communications environment. Sales and marketing teams — who used to rely on buyer feedback via real-time conversations in the boardroom, face-to-face coffee meetings, industry conferences, and client dinners — must now depend on data […]
Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions. How is this integration different from other DAM platforms? Email campaign […]
B2B blogging is one of the most useful tactics for any business as it allows you to connect and engage with your audience. As per a report by Demand Gen, nearly 49% of B2B buyers rely on content to research and make purchase decisions. Successful integration of a B2B blogging into the marketing mix provides […]
Note: we’ll have an interview with Brad Kofoed, Bynder VP, about this integration, in the next ten days. Bynder announced today its Connector for Salesforce Marketing Cloud, currently live on the Salesforce AppExchange. The integration is intended to empower customers to bring their marketing campaigns to market faster, with ready-to-use content marketing assets directly available […]
Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]
Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]
Less than half of B2B organizations are using their small, often one-person content marketing resource to grow an audience of subscribers and only 52 per cent are using it to drive attendance at the in-person events that tend to drive revenue, according to the most recent research from the Content Marketing Institute. The Cleveland-based organization […]
In a world of spell-check, autofill and auto-correct, it’s easy to underestimate the importance of good writing. Short-form text messages, videos, and infographics tell the story, right? Wrong. Good writing matters more than ever. Short attention spans and the massive volumes of information available online mean your writing must be clear and crisp – or […]
Contently’s new CEO Pearl Collings is focusing on moving the firm from break-even to full profitability by deepening its strengths in core subject areas, growing its services business and network of freelancers. Collings, who formerly served as the chief business and sales officer at Time Inc., was formally announced as CEO of Contently last week. […]
