It’s been proven time and time again that long-form content is more popular than ever before on the internet. However, simply posting long-form content in a long block of text will not be enough to win over and engage your audience. You need to know how to format long-form content in WordPress in the […]
A personal statement is a short personal summary submitted to universities, scholarship boards, and employers. The aim is to gain consideration for a job opening, a scholarship, university placement, and other opportunities. A personal statement gives you the chance to sell yourself. You get a chance to talk about your personality and experiences that […]
Today’s B2B revenue teams are likely still working from home, and by now, have transitioned to the all-virtual selling and customer communications environment. Sales and marketing teams — who used to rely on buyer feedback via real-time conversations in the boardroom, face-to-face coffee meetings, industry conferences, and client dinners — must now depend on data […]
Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions. How is this integration different from other DAM platforms? Email campaign […]
B2B blogging is one of the most useful tactics for any business as it allows you to connect and engage with your audience. As per a report by Demand Gen, nearly 49% of B2B buyers rely on content to research and make purchase decisions. Successful integration of a B2B blogging into the marketing mix provides […]
Note: we’ll have an interview with Brad Kofoed, Bynder VP, about this integration, in the next ten days. Bynder announced today its Connector for Salesforce Marketing Cloud, currently live on the Salesforce AppExchange. The integration is intended to empower customers to bring their marketing campaigns to market faster, with ready-to-use content marketing assets directly available […]
Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]
Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]
Less than half of B2B organizations are using their small, often one-person content marketing resource to grow an audience of subscribers and only 52 per cent are using it to drive attendance at the in-person events that tend to drive revenue, according to the most recent research from the Content Marketing Institute. The Cleveland-based organization […]
In a world of spell-check, autofill and auto-correct, it’s easy to underestimate the importance of good writing. Short-form text messages, videos, and infographics tell the story, right? Wrong. Good writing matters more than ever. Short attention spans and the massive volumes of information available online mean your writing must be clear and crisp – or […]
Contently’s new CEO Pearl Collings is focusing on moving the firm from break-even to full profitability by deepening its strengths in core subject areas, growing its services business and network of freelancers. Collings, who formerly served as the chief business and sales officer at Time Inc., was formally announced as CEO of Contently last week. […]
B2B buyers who make the wrong purchase because they didn’t look at a piece of content might see their budget cut, get passed over for promotion or even lose their job — but at least they won’t die a horrible death like Johann Rall. The German colonel is best known to historians for his command […]
He hasn’t worked there in years, but among the many companies exhibiting on the show floor at Content Marketing World 2019 is a B2B firm that taught Joe Pulizzi some of his earliest lessons. Before it became part of Informa Engage, the Content Marketing Institute’s founder explained in his opening keynote address Wednesday, he helped lead […]
Once a week — usually on Saturdays, with his wife complaining in the background that this is supposed to be family time — Neil Patel writes the kind of blog posts that get noticed by marketers from almost every sector. Behind the scenes, however, his team at Neil Patel Digital is busily updating an average […]
Uberflip this week will use its Conex customer event to officially launch an app marketplace where B2B marketers can find software that works with its platform for designing and managing content experiences, according to its CMO. The Toronto-based company — whose customers include MongoDB, LeanData and Snowflake — already has about a dozen apps available […]
In just a few weeks thousands of marketers will be touching down in Cleveland for the annual Content Marketing World conference. B2BNN is a media sponsor for the second year in a row (use the code “B2BNN” at checkout to get $100 off your pass!), and to help set the stage we asked the Content […]
More than half of B2B marketers surveyed as part of a research project between PAN Communications and Heinz Marketing said their content marketing efforts aren’t being attributed to revenue, which may explain why less than 32 per cent said they feel confident in how they measure such work. Boston-based PAN Communications, which focuses on PR […]
So, you started a blog to boost your company’s profile and support your marketing efforts but it’s not generating any interest or leads? Guess what – it’s probably your own fault. Often people rush to post something without really thinking through the message they want to convey. They see it as a win if they […]
A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]
Consulting firm Accenture this week will begin trying to reach chief marketing officers through their earbuds with a podcast series, called Marketing Disrupted, that explores the challenges they face in harnessing digital technologies. All seven episodes of the Marketing Disrupted podcast are already available and feature a range of marketing leaders beginning with former Kodak CMO […]
