Content is the talk of the trade for past few years in the marketing business. The creative crew at Point Visible took some time and investigated about the trends related to it. They came up with this awesome infographic showing the stats and numbers behind content marketing in 2017 and beyond. As it clearly shows, […]
Peter Drucker said everything is either marketing or innovation. With digital, the new saying could be that all marketing is content. And it’s not just marketing. We marketers are actually late to the game. Think about the amount of content being created for training, education and HR (as in best practices, not employees) that goes […]
Content marketing is changing. People are able to choose where and when they interact with content. Video marketing is a different type of content, with some surprising statistics: Video is projected to claim more than 80% of all web traffic by 2019. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 […]
In a concerted effort to stay away from producing something you have read 100 times online, this article features underlying components of a content marketing strategy. Instead of telling you to post on social media at certain times, or telling you to produce useful content, this article suggests a system for useful content creation and […]
If you’re going to be doing legitimate business on the internet, then you have to get yourself right with Google. Period. You may not like it, but that’s the way it is at this point in time. Therefore, if you want to get a good business going, you have to throw it a bone. The […]
Outsourcing content can help to make companies, like those in B2B, more versatile; getting the work done as necessary without having to directly employ staff. There are plenty of companies that can help with outsourcing. Some specialise in stock photos, others in videos. Some provide copywriting services and others provide infographics. They all work slightly […]
At the recent Adobe Summit, Ben Gaines and Jen Lasser talked about how to use data to tell powerful customer stories. Making data useable is perhaps the biggest challenge for analysts and marketers. Combing through massive amounts of data can be overwhelming, and takes forever, and then it still needs to be interpreted and shared […]
There are many things to consider when producing web content for your business, but search engine optimization (SEO) is inarguable one of the most important. Improving your SEO is absolutely vital to the success of your business. While your web content needs to be original and high quality, and should include different formats and web […]
Everyone wants to get into content marketing these days, especially B2B firms. You tend to start and end your efforts with a business blog and scheduled tweets. But you can fall short because you write and write and write, but never measure your efforts. You have no idea if you’re making an impact on your audience. […]
Over the past decade or so, B2B marketing has emerged as a discipline in its own right. Catering to the unique needs of businesses, B2B marketers are always looking for innovative ways to foster relationships with their clients. They frequently need to go above and beyond classic marketing tactics to make an impact. Because of […]
When we talk about marketing content, we talk about expository content: videos, articles, blog posts and other content that tells stories, explains or informs. But recent data shows storytelling isn’t as effective in B2B marketing. Knowing prospects want content and added value not sales pitches, what is the answer? Storytelling matters, especially early in the […]
While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]
Since it seems that not everyone knows, or understands, content marketing a primer with the basics may be necessary. Content Marketing is a form of marketing that focuses on creating, publishing and distributing content for a specific audience. Instead of creating need for a product or service, content marketing addresses the existing need of the […]
I wrote a primer about content marketing (coming Tuesday this week) for people who may not understand… well… content marketing. It seems the whole thing just raised another question, “what is content?” Don’t feel foolish, everyone has a different point of view. Is it a white paper? Is it an ad in a magazine? So, […]
Visual elements are an important, some say crucial component of marketing content. Those elements, especially photography, can sometimes be expensive. You can save a little, by not purchasing photos. But where do you go? I personally like to stay away from the usual business photography, instead choosing vibrant images to reflect the story that they go […]
It is almost guaranteed that at a conference you will meet someone who inspires you, whether an attendee, or a speaker at one of the sessions. The Marketing Profs B2B Forum is no exception. This inevitably happens to everyone. Someone says something that totally resonates with you, or makes that light switch go on. This […]
The two sessions I especially want to share with everyone today are on an important topic for many marketers; content marketing (of any kind) on a shoestring budget. Content Marketing Strategy for Any Size Budget Michael Brenner, from Marketing Insider Group presented “Content Marketing Strategy for Any Size Budget”. He started with a bit of […]
How to Make B2B History There is no better way to kick off a MarketingProfs B2B Forum (MPB2B) than with a resounding chorus and Ann Handley in a gold bedazzled choir robe. This event promises to be one full of those “you had to be there” moments, so we’ll do our best to share the […]
Since the beginning of online culture, digital marketing has taken on more forms and shapes than are countable. Even though online marketing has become king thanks to its powerful promotional methods, it still works on a “trial and error” strategy. Its volatile nature can propel one company to the highest peak of success or crash […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]
