Best-selling authors, an indie singer-songwriter and a former U.S. Poet Laureate have all contributed to an online-only book-in-progress from Xerox that explores the future of work. The company this week launched the first phase of SetThePageFree.com, which features original stories with Lee Child (author of the “Jack Reacher” thrillers), musician Aimee Mann and poet Billy […]
In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]
Marketers who want to find new sources of creativity need to move past the ideas of crowdsourcing, free culture and socializing online to community-building, fair compensation and collaboration, Joseph Gordon-Levitt told Content Marketing World 2017. The film and TV actor, who also helms the digital production company HitRecord, closed out the event for brands and […]
The content they create may have little in common with the Avengers, Star Wars or Doctor Strange, but a LinkedIn executive told Content Marketing World 2017 that Disney’s approach to hit movies could help B2B firms improve their thought leadership strategy. In a Thursday session at the conference, which is taking place in Cleveland this […]
Make the boss happy or make customers successful: That’s the difficult choice content marketers may have to make if they want a bigger budget, according to Michael Brenner. The principal of the Marketing Insider Group, Brenner addressed an issue that will likely face many of those attending Content Marketing World in Cleveland this week when […]
Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page. New York-based Conductor, for example, announced a new version of its SEO research platform that […]
More than a quarter of Millennials are considered “influencers” in B2B buying, and 13 per cent are now the actual decision-maker, according to research presented at Content Marketing World on Wednesday. Commissioned by SnapApp and conducted by Heinz Marketing, the survey, called The Millennials Are Here!, shows a generational shift where Millennials are involved in […]
GE will be spending the first week of October appearing where few B2B brands have gone before: on the TV channel owned by Vice Media to promote its DroneWeek series, the firm’s CMO told the Content Marketing World audience. In her keynote speech kicking off the three-day even in Cleveland Wednesday, Linda Boff said Drone […]
Data is pretty one dimensional unless you do one of two things: Manipulate it using algorithms Classify it using a taxonomy The first allows you to see and respond to invisible patterns in your data. But in areas like content marketing, the visible patterns are often all you need. Running algorithms leads to powerful insights, […]
Microsoft’s CMO wants to develop a common customer identification system that would allow B2B marketers to log on to software applications from almost any vendor and ease the process of analyzing the work they do. During the closing keynote of Uberflip’s The Content Experience in Toronto on Wednesday, Grad Conn showed a screenshot of all […]
Uberflip will be spending the rest of the year adding more artificial intelligence capabilities to its content management tools that automate recommendations, audience segmentation and rules around when content is shown. The Toronto-based company, which helps organizations set up blogs, microsites and other digital hubs, announced its product roadmap for AI at its user event, […]
B2B marketers need to stop relying on gated PDFs to white papers and ebooks if they’re serious about lead generation, experts told The Content Experience event in Toronto this week. The two-day conference, which is produced by Uberflip, offered a deep dive into many approaches to creating assets to drive awareness and purchases, but there […]
There isn’t any question that content marketing is the most effective way to reach new customers. You attract traffic and can set yourself apart as a leader in your industry. In addition, you have the opportunity to give your readers useful tips on how to solve their problems. Continue reading to learn five advantages of […]
Content is the talk of the trade for past few years in the marketing business. The creative crew at Point Visible took some time and investigated about the trends related to it. They came up with this awesome infographic showing the stats and numbers behind content marketing in 2017 and beyond. As it clearly shows, […]
Peter Drucker said everything is either marketing or innovation. With digital, the new saying could be that all marketing is content. And it’s not just marketing. We marketers are actually late to the game. Think about the amount of content being created for training, education and HR (as in best practices, not employees) that goes […]
Content marketing is changing. People are able to choose where and when they interact with content. Video marketing is a different type of content, with some surprising statistics: Video is projected to claim more than 80% of all web traffic by 2019. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 […]
In a concerted effort to stay away from producing something you have read 100 times online, this article features underlying components of a content marketing strategy. Instead of telling you to post on social media at certain times, or telling you to produce useful content, this article suggests a system for useful content creation and […]
If you’re going to be doing legitimate business on the internet, then you have to get yourself right with Google. Period. You may not like it, but that’s the way it is at this point in time. Therefore, if you want to get a good business going, you have to throw it a bone. The […]
Outsourcing content can help to make companies, like those in B2B, more versatile; getting the work done as necessary without having to directly employ staff. There are plenty of companies that can help with outsourcing. Some specialise in stock photos, others in videos. Some provide copywriting services and others provide infographics. They all work slightly […]
At the recent Adobe Summit, Ben Gaines and Jen Lasser talked about how to use data to tell powerful customer stories. Making data useable is perhaps the biggest challenge for analysts and marketers. Combing through massive amounts of data can be overwhelming, and takes forever, and then it still needs to be interpreted and shared […]
