Giving a talk at an industry event can be a great way to increase your visibility and grow your business. Here’s how some SMB execs have successfully grabbed the spotlight. There you are, at one of the many industry events you attend each year, listening to a speaker up on the stage giving a talk […]
Aleya Chattopadhyay may now be taking time off and “thinking what I want to do next,” as she puts it, but she has some sharp insights to offer on the future of marketing and social. The ex-CMO of ScribbleLive has an impressive resume. She was the VP of Marketing for large-format and mall stores at […]
You don’t need to follow basketball to admire how the Toronto Raptors are turning heads in the NBA. They boast the third-best win percentage in the league, lead the NBA in offensive rating, and point guard Kyle Lowry is already an early contender for MVP. In short, the Raps have accomplished a masterful turnaround from […]
It’s a B2B company’s worst nightmare: your client is so slow to pay for your services/product, and you don’t know if you’ll ever see payment. Unpaid and overdue invoices are too often a reality in the B2B space, thanks to a client’s sloppiness or internal turmoil never communicated to others. Delta Inc., a Baltimore firm providing […]
How do women juggle professional careers, family life and rewarding hobbies? It’s a question that continues to plague many working women, no matter their industry. According to a report from the Harvard Business Review, fewer women are opting out of careers to raise families, and those who do, do so reluctantly. As the study noted, […]
Tis the season for good cheer, shopping and the inevitable company Christmas – er – holiday party. And with it, comes the to-do list on the mind of every party planner, whether you’re a veteran or rookie in the role. Let’s be honest, it can be stressful to juggle every responsibility to organize a seamless […]
They may not have replaced Starbucks yet, but those teal David’s Tea cups are dotting communities across North America. Call it a true Tea Party, where the main winner is a humble Montreal company that has grown to become a Canadian success story. A story that every firm can learn from, no matter their vertical. David’s Tea […]
You’ve seen it thousands of times: a company faces an emergency and has to act decisively, lest they face turmoil from the inside out. From a paucity of impeccable safety standards to a corporate tax evasion, companies oftentimes have to manage crisis control in a way that ensures the brand and staff is kept intact. […]
It’s a confusing marketing technology world at the moment, and nobody knows technology like SAP. Historically focused on the CIO, now the company is reaching out to bring their expertise to a brand new audience: marketers. And that requires a different kind of marketing, something Maggie Fox is keenly aware of, and excited about. Fox, […]
When it comes to leadership theory, there is an increasing cacophony of voices, each with its own prejudices and agenda, each expounding the virtues of what is often just the latest fickle fad or trend. Cutting through the din for valuable information that can actually help improve your leadership skills can sometimes seem like a […]
