Profile of a Canadian business leader: Aleya Chattopadhyay (SAP CMO series)

Aleya Chattopadhyay may now be taking time off and “thinking what I want to do next,” as she puts it, but she has some sharp insights to offer on the future of marketing and social. The ex-CMO of ScribbleLive has an impressive resume. She was the VP of Marketing for large-format and mall stores at […]

What every business can learn from David’s Tea

They may not have replaced Starbucks yet, but those teal David’s Tea cups are dotting communities across North America. Call it a true Tea Party, where the main winner is a humble Montreal company that has grown to become a Canadian success story. A story that every firm can learn from, no matter their vertical. David’s Tea […]

Maggie Fox: the next stage of success at SAP (SAP CMO series)

It’s a confusing marketing technology world at the moment, and nobody knows technology like SAP. Historically focused on the CIO, now the company is reaching out to bring their expertise to a brand new audience: marketers. And that requires a different kind of marketing, something Maggie Fox is keenly aware of, and excited about. Fox, […]