Watson

IBM Watson chief strategist identifies the No. 1 thing firms need to succeed with AI

Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]

X-Prize

X-Prize founder wants companies to set up ‘crazy ideas’ departments

Faster and cheaper computing power, coupled with improved quality of life around the world, should have every business thinking about how they could improve their importance by a factor of 10, according to X-Prize founder Peter Diamandis. Speaking at the first-ever SingularityU Canada Summit on Wednesday, the entrepreneur — whose X-Prize foundation helps fund breakthrough […]

MarTech MPB2B

Top 20 Things Heard at MarTech and MPB2B

At every conference we hear statements that stay with us for a long time; some statistics, some insightful, some inspiring, and some just downright funny (especially when taken out of context). I thought I’d share some of these heard at MarTech and MarketingProfs B2B Forum (MPB2B) last week:   “In many use cases talking to […]

LookbookHQ

The One Metric That Identifies Qualified Buyers

Elle Woulfe, VP Marketing at LookbookHQ, began her session at yesterday’s MarTech Conference in Boston with one question, “how did you measure the success of your last campaign?” Most of the room would agree the accepted standard, by tracking: Clicks Downloads Form completions Attribution tied to revenue Marketing has become about the numbers, and whether we’re […]

artificial intelligence

Receptiviti.ai, Integrate.ai Want to Help Firms Study the Emotional Needs of Consumers and Staff

Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]

creativity HitRecord.com Joseph Gordon Levitt

Joseph Gordon-Levitt offers three pillars for fostering creativity online

Marketers who want to find new sources of creativity need to move past the ideas of crowdsourcing, free culture and socializing online to community-building, fair compensation and collaboration, Joseph Gordon-Levitt told Content Marketing World 2017. The film and TV actor, who also helms the digital production company HitRecord, closed out the event for brands and […]

thought leadership CMWorld 2017

LinkedIn exec says B2B firms should take a Disney-like approach to thought leadership

The content they create may have little in common with the Avengers, Star Wars or Doctor Strange, but a LinkedIn executive told Content Marketing World 2017 that Disney’s approach to hit movies could help B2B firms improve their thought leadership strategy. In a Thursday session at the conference, which is taking place in Cleveland this […]

content marekting budget

A bigger content marketing budget comes down to one question

Make the boss happy or make customers successful: That’s the difficult choice content marketers may have to make if they want a bigger budget, according to Michael Brenner. The principal of the Marketing Insider Group, Brenner addressed an issue that will likely face many of those attending Content Marketing World in Cleveland this week when […]

SEO and content marketing

CMWorld 2017 sees vendors weave content marketing features into search tools

Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page. New York-based Conductor, for example, announced a new version of its  SEO research platform that […]

Stats Show Millennial Influence and Power in B2B Buying is on the Rise

More than a quarter of Millennials are considered “influencers” in B2B buying, and 13 per cent are now the actual decision-maker, according to research presented at Content Marketing World on Wednesday. Commissioned by SnapApp and conducted by Heinz Marketing, the survey, called The Millennials Are Here!, shows a generational shift where Millennials are involved in […]

incentive works

Embracing Failure, Change, and the War at Work at IncentiveWorks

You can, and must, allow yourself to fail – and fail often, in order to succeed. That’s the advice of Cameron Algie, of Play With Fire Improv, who also told participants at the recent IncentiveWorks conference that “being OK with failure means you’ll have the confidence to move forward with your next challenge.” His workshop, […]

common customer ID

Microsoft’s CMO Seeks Common Customer ID For All MarTech Systems

Microsoft’s CMO wants to develop a common customer identification system that would allow B2B marketers to log on to software applications from almost any vendor and ease the process of analyzing the work they do. During the closing keynote of Uberflip’s The Content Experience in Toronto on Wednesday, Grad Conn showed a screenshot of all […]

Uberflip AI

Uberflip CEO Gives a Deep-Dive on His Company’s AI Ambitions

Uberflip will be spending the rest of the year adding more artificial intelligence capabilities to its content management tools that automate recommendations, audience segmentation and rules around when content is shown. The Toronto-based company, which helps organizations set up blogs, microsites and other digital hubs, announced its product roadmap for AI at its user event, […]