PathFactory Concierge

PathFactory offers Concierge and other tools to create Netflix-style B2B online content experiences

PathFactory is trying to bridge the gap between consumer experiences like Netflix and Amazon by offering tools that let B2B marketers recommend  web site content based on visitors’ behaviour, what’s popular and what will help them take the next step in a buying journey. The Toronto-based firm is using this week’s Sirius Decisions Summit in […]

Dell CMO Allison Dew

Dell CMO Allison Dew calls for ‘responsible pragmatism’ in managing societal impact of IT

Like any good marketer, Allison Dew kept her closing remarks at Dell Technologies World on Wednesday simple, succinct and unforgettable: “Don’t be a phone ‘ho.” Yes, you read that correctly. Dew, the enterprise tech giant’s CMO, drew huge laughs by echoing her fellow panelist in a conference session — musician and entrepreneur Wil.I.AM — who […]

Mulesoft CIO in Residence

Mulesoft’s CIO in Residence has three ideas to help his peers manage their digital priorities

Steve Stone admits he’s still trying to figure out exactly what it means to be CIO in residence at Mulesoft. “I think that means you get the title but none of the benefits or pay,” he joked to an audience of his peers at CIO Peer Forum, an annual gathering of IT leaders in Toronto […]

Adobe Open Data Initiative ODI

Adobe Summit 2019 offers digital transformation advice from Microsoft, Ersi and . . . Reese Witherspoon

“I had this siloed-off experience. I wasn’t engaging with them . . . there wasn’t empirical data. (Social media) has expanded my idea of storytelling and the ability to reach a larger, but more specific audience.” The comments above were not made by one of the many B2B CMOs attending Adobe Summit in Las Vegas […]

Adobe Summit

Adobe Summit 2019 shows how Marketo, Magento acquisitions are coalescing into the Adobe Experience Platform

Adobe is trying to demonstrate progress in bringing technologies from Marketo and Magento into its Adobe Experience Platform this week, but possibly the best insight at Adobe Summit so far was a glimpse at a more custom product: a dashboard the company uses to track its own marketing and sales performance. Speaking to approximately 17,000 […]

SiriusDecisions Canada Summit 2019

Sneak peek: SiriusDecisions Canada Summit 2019

Bell Canada, Hootsuite, Oracle, Telus Health and Brainrider are all preparing to offer their best B2B advice as part of the second-annual SiriusDecisions Summit Canada next week. Scheduled for March 5th at the Hilton Toronto, the SD Canada Summit will cover areas including account-based marketing (ABM) strategies, an artificial intelligence (AI) playbook for B2B firms and […]

B2B Marketing Exchange 2019: An animated, illustrated look at the key takeaways

Lots of execs attending B2B Marketing Exchange this week were probably talking notes, and a few might have even sketched out what they saw being presented, but there’s another way to capture the insights: keynoteinks. In an exclusive partnership with St. Jacobs, Ont.-based marketing agency Quarry, B2B News Network  is presenting the work of illustrator […]

Oracle OpenWorld 2018

Oracle OpenWorld 2018 brings FedEx, Juniper and others to discuss their progress in the cloud

Oracle this week is using its OpenWorld 2018 conference to showcase how some of its major B2B customers are moving to cloud-based applications that can use machine learning to streamline and speed up business processes. In a general session that was livestreamed from OpenWorld 2018 in San Francisco, Oracle executive vice-president of applications product development […]

SAP Data Hub TechEd 2018

SAP updates Data Hub to help firms upsell, improve ABM and more

SAP used the TechEd 2018 conference to introduce a new version of its Data Hub that will bring together different kinds of business applications and information no matter where it sits so organizations can improve the way they do things like upsell, cross-sell and conduct account-based marketing campaigns. Speaking to customers and partners in Las […]

WeWork Julie Rice

A WeWork exec explains the little stores popping up in its spaces

WeWork has already disrupted the traditional approach to setting up office as a startup or small company by offering a series of spaces where people can get things done together. Now Julie Rice wants them to become spaces where they buy from each other, too. The pioneering coworking provider has recently launched WeMRKT, a series […]

Not Impossible Labs SAS Analytics X

How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling

A pair of smart glasses using duct tape and zip wires that allowed an artist with Lou Gehrig’s disease to draw again. An artificial arm made via 3D printing that brought mobility back to bombing victims in Sudan. A vibrating wristbrand that may be able to stop those with Parkinson’s from trembling. If you have […]

B2B influencer marketing Lee Odden

Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Lee Odden knows he’s no Kylie Jenner, but he’s excited enough about the potential of B2B influencer marketing that he gave it a try. In his Content Marketing World session on the subject last week, Odden — founder and CEO of TopRank Marketing — showed a self-portrait that mirrored an image from Instagram in which […]

Adobe Stoke Pulse

How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse

Adobe says it has been able to tie the results of enterprise social media activity like its recent ‘Hack The Bracket’ campaign directly to revenue for the first time thanks to a system designed by content marketing agency, Stoke. Speaking at Content Marketing World in Cleveland last week, Adobe’s head of social media for its […]

rock n' roll B2B content marketing

Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs

I’m not the first one to say this, but there’s something about the Rock n’ Roll Hall of Fame that turns one of the most subversive musical genres into a stuffy, almost archaic  collection of content. Walking through the museum during the opening party at Content Marketing World in Cleveland this week, I dutifully checked […]

Inbound 2018 HubSpot

5 big messages from Hubspot’s INBOUND 2018

HubSpot’s annual marketing conference wrapped up on Friday.  With over 23,000 attendees, 300 sessions and half a dozen keynote and spotlight addresses (from Deepak Chopra to Alex Rodriguez), this year’s INBOUND 2018 event was bigger than ever.  While Hubspot doesn’t name an official theme for each year’s event, it becomes clear over the course of […]

LinkedIn's content marketing approach for B2B

Inside LinkedIn’s content marketing principles for connecting with B2B customers

It may be the world’s de facto social network for B2B professionals, but LinkedIn’s content marketing lead says the company has had to overcome all the same challenges as its customers in creating the right approach to storytelling and engaging an audience. Speaking at Content Marketing World 2018 in Cleveland, Megan Golden said the company […]

Ann Handley CMWorld 2018

Ann Handley takes CMWorld 2018 on her journey from content ghost town to boom town

Even before she began her Content Marketing World keynote about an unexpected twist in her career, Ann Handley experienced another one. The chief content officer at Marketing Profs was still backstage at Cleveland’s Huntington Convention Center on Wednesday when she was announced as the first-ever recipient of a new ‘Hero Award’ given by the Content […]

Samsung data science Matthew Fritz Big Data Toronto

Samsung data science director shows off the prescriptive engine that’s dramatically boosting its KPIs

Companies need to move past using analytics and artificial intelligence to merely inform business decisions and allow the technologies to actually make decisions on their own across all functional areas, according to the director of data science at Samsung. In his keynote at the Big Data Toronto conference on Tuesday, Matthew Fitz suggested enterprises are […]

Bloomberg Sell Side Trading COO Jessica Hatch

Bloomberg COO says companies should add a word to ‘minimum viable product’ if they want innovation efforts to succeed

It was not the feedback the team of innovators at Bloomberg may have wanted to hear, but according to Jessica Hatch, it was what they needed to hear. As the COO of Bloomberg’s Sell Side Trading division told the TakeOver innovation conference in Toronto on Monday, the team was presenting a few offering — something even […]