Seismic: Three Steps for Harnessing the Power of Content Analytics

Today’s B2B revenue teams are likely still working from home, and by now, have transitioned to the all-virtual selling and customer communications environment. Sales and marketing teams — who used to rely on buyer feedback via real-time conversations in the boardroom, face-to-face coffee meetings, industry conferences, and client dinners — must now depend on data […]

Q+A: Content marketing asset management with Bynder VP Brad Kofoed

  Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions.   How is this integration different from other DAM platforms?    Email campaign […]

Bynder Announces Salesforce Cloud Integration

Note: we’ll have an interview with Brad Kofoed, Bynder VP, about this integration, in the next ten days.  Bynder announced today its Connector for Salesforce Marketing Cloud, currently live on the Salesforce AppExchange. The integration is intended to empower customers to bring their marketing campaigns to market faster, with ready-to-use content marketing assets directly available […]

Seismic: Fall 2020 Release Extends Content Analytics Capabilities

Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]

6 Often-overlooked or forgotten ways to promote B2B content

Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]

CMI B2B Content Marketing 2020

CMI B2B survey suggests marketers should look deeper in the funnel at loyalty and audience growth

Less than half of B2B organizations are using their small, often one-person content marketing resource to grow an audience of subscribers and only 52 per cent are using it to drive attendance at the in-person events that tend to drive revenue, according to the most recent research from the Content Marketing Institute. The Cleveland-based organization […]

Secrets to writing B2B business articles (that people will really want to read)

In a world of spell-check, autofill and auto-correct, it’s easy to underestimate the importance of good writing. Short-form text messages, videos, and infographics tell the story, right? Wrong. Good writing matters more than ever. Short attention spans and the massive volumes of information available online mean your writing must be clear and crisp – or […]

Pearl Collings Contently

Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’

Contently’s new CEO Pearl Collings is focusing on moving the firm from break-even to full profitability by deepening its strengths in core subject areas, growing its services business and network of freelancers. Collings, who formerly served as the chief business and sales officer at Time Inc., was formally announced as CEO of Contently last week. […]

B2B content empathy

CMWorld 2019 experts offer tips on creating with empathy, pitching martech purchases and helping sales

B2B buyers who make the wrong purchase because they didn’t look at a piece of content might see their budget cut, get passed over for promotion or even lose their job — but at least they won’t die a horrible death like Johann Rall. The German colonel is best known to historians for his command […]

Content Marketing World 2019 CMworld 2019

Content Marketing World 2019: How to develop a strategy, create better buyer personas and build trust

He hasn’t worked there in years, but among the many companies exhibiting on the show floor at Content Marketing World 2019 is a B2B firm that taught Joe Pulizzi some of his earliest lessons. Before it became part of Informa Engage, the Content Marketing Institute’s founder explained in his opening keynote address Wednesday, he helped lead […]

Neil Patel Digital B2B

Neil Patel says the biggest traffic gains this year will come through making what’s old new again

Once a week — usually on Saturdays, with his wife complaining in the background that this is supposed to be family time — Neil Patel writes the kind of blog posts that get noticed by marketers from almost every sector. Behind the scenes, however, his team at Neil Patel Digital is busily updating an average […]

Randy Frisch Uberflip Conex 2019

Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’

Uberflip this week will use its Conex customer event to officially launch an app marketplace where B2B marketers can find software that works with its platform for designing and managing content experiences, according to its CMO. The Toronto-based company — whose customers include MongoDB, LeanData and Snowflake — already has about a dozen apps available […]

5 ways B2B marketers can make sure they’re not sabotaging their own blog

So, you started a blog to boost your company’s profile and support your marketing efforts but it’s not generating any interest or leads? Guess what – it’s probably your own fault. Often people rush to post something without really thinking through the message they want to convey. They see it as a win if they […]

Forrester B2B web sites

Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study

A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]

Accenture Marketing Disrupted

Accenture uses Marketing Disrupted podcast to share CMO-level conversations on digital challenges

Consulting firm Accenture this week will begin trying to reach chief marketing officers through their earbuds with a podcast series, called Marketing Disrupted, that explores the challenges they face in harnessing digital technologies. All seven episodes of the Marketing Disrupted podcast are already available and feature a range of marketing leaders beginning with former Kodak CMO […]