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48% of buyers say B2B ads are boring (and it’s affecting the decisions they make)
Paid media

48% of buyers say B2B ads are boring (and it’s affecting the decisions they make)

Shane Schick -
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Infor TV campaign puts CloudSuite in starring role across multiple vertical markets
Paid media

Infor TV campaign puts CloudSuite in starring role across multiple vertical markets

Shane Schick -
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ServiceNow TV spot may be the closest we’ll get to seeing true love in a B2B environment
Paid media

ServiceNow TV spot may be the closest we’ll get to seeing true love in a B2B environment

Shane Schick -
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Expensify gets in early on the Super Bowl action with an interactive TV commercial
Paid media

Expensify gets in early on the Super Bowl action with an interactive TV commercial

Shane Schick -
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American Express TV spot captures a hard-to-visualize key to entrepreneurial success
Paid media

American Express TV spot captures a hard-to-visualize key to entrepreneurial success

Shane Schick -
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Cisco repurposes a key element in its logo to tell stories about technology and people
Paid media

Cisco repurposes a key element in its logo to tell stories about technology and people

Shane Schick -
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PwC TV campaign offers advice on how to commit random acts of kindness
Paid media

PwC TV campaign offers advice on how to commit random acts of kindness

Shane Schick -
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Accenture commercial shows just how topsy-turvy disruption can make you feel
Paid media

Accenture commercial shows just how topsy-turvy disruption can make you feel

Shane Schick -
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Smartsheet TV ad depicts a hellish existence for the few firms that don’t use its software
Paid media

Smartsheet TV ad depicts a hellish existence for the few firms that don’t use its software

Shane Schick -
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Deloitte TV commercial urges B2B leaders to ‘take charge of the change’ unfolding before them
Paid media

Deloitte TV commercial urges B2B leaders to ‘take charge of the change’ unfolding before them

Shane Schick -
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AWS refuses to take credit for enterprise customers’ innovative ideas in latest TV spot
Paid media

AWS refuses to take credit for enterprise customers’ innovative ideas in latest TV spot

Shane Schick -
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Cognizant TV spot destroys the cliché of banks as digital transformation laggards
Paid media

Cognizant TV spot destroys the cliché of banks as digital transformation laggards

Shane Schick -
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KPMG serves sushi and wine to discuss supply chains and capital spending with B2B firms
Native Advertising

KPMG serves sushi and wine to discuss supply chains and capital spending with B2B firms

Shane Schick -
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Workday TV spot turns Phil Mickelson into a caddie-cum-CEO whisperer
Paid media

Workday TV spot turns Phil Mickelson into a caddie-cum-CEO whisperer

Shane Schick -
0
Inside LinkedIn’s content marketing principles for connecting with B2B customers
Content Marketing

Inside LinkedIn’s content marketing principles for connecting with B2B customers

Shane Schick -
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FedEx offers a dream-like look at what happens while its B2B customers are sleeping
Paid media

FedEx offers a dream-like look at what happens while its B2B customers are sleeping

Shane Schick -
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Mitel tells a 30-second case study about Major League Baseball to market its connectivity technology
Paid media

Mitel tells a 30-second case study about Major League Baseball to market its connectivity technology

Shane Schick -
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‘You’re kind of bumming me out, Clive Owen,’ character tells actor in latest SAP TV spot
Paid media

‘You’re kind of bumming me out, Clive Owen,’ character tells actor in latest SAP TV spot

Shane Schick -
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