Today’s successful marketing programs are driven by technology, and the rate of change and speed of innovation is accelerating. To keep up, and stay ahead of the competition, you need talent that can help you make the most of data, move faster, and create engaging customer experience. But how do you know what skills gaps […]
Category: HR and Recruiting
App of the Month: Recruitment Marketing with Smashfly
The times when you just posted an open job on a careers board or website are gone. You want to hire the best available talent out there for your company, but how do you attract them? How do you rise above the noise of your competition, when your applicants have so many options to choose […]
B2B Trending Conversations: HR Tech Edition
Welcome back to another installment of B2B Trending Conversations, wherein our editors pick a timely topic and your humble correspondent taps the tweets generating the most buzz. This week we’re all about HR Tech as HR Tech Conference fast approaches. We’ve got a great expo promo code, tips on making the most of your conference […]
A Millennial’s Guide to Working in B2B Marketing
Fast paced. Flexible. Collaborative. Technology focused. Work from home. These were the words that stood out to me on the job description when applying to B2BNN. Naturally, as a millennial I was attracted to the fact this was not your typical 9-5, cubical based, stuck in the pre-Internet era job. There was one catch – […]
B2BNN’s 2016 HR Influencer Index
Call it HR, HCM or #futureofwork, but undoubtedly the rise of digital has morphed human resources execution into a world unlike we’ve ever seen before. And thus B2B NN is launching our first HR Influencer Index, where we profile the top executive, decision-makers and thought leaders whose work is rippling across the HR landscape. We […]
The pros and cons of workshifting
Workshifting has gone from being a promise to being a lifestyle. The practice, enabled by mobile technologies, promised us the flexibility of being able to work any time, anywhere. Workshifting has given us the freedom to set up a home office, a dream further sweetened by knowing the farthest we’ll need to transit is from the bed to […]
4 Ways to Use a Cloud UC Solution to Better Manage & Connect Staff in Peak Seasons
According to the US Department of Labor, there are more than seven million businesses nationwide that employ approximately 135 million part-time and seasonal workers. Communications with customers in any business is critically important, especially during summer, when for many businesses interaction with customers is at all time high. Training can be a challenge at peak […]
The Career Clock: 4 zones that will make or break you
We all want to beat the clock—not have the clock beat us. In this video, Jason Forrest, Chief Sales Officer for Forrest Performance Group, compares our careers to a clock with four zones: the learning, non-learning, relearning, and unlearning zones. Jason highlights the turning point that happens at the sixth hour when we either […]
B2B Owners to Save Time & Money with Ontario Pilot Program
Ontario’s B2B owners can benefit from a new program aiming to generate employment opportunities. The Ontario Ministry of Economic Development, Employment and Infrastructure has partnered with financial institutions to launch the Rate Drop Rebate pilot, which is looking to create 1,100 new employment opportunities for students, long-term unemployed, older unemployed, people with disabilities, newcomers to […]
B2B Team & Individual Rewards: How to best boost employee performance
The customer experience is paramount to the success of your business. Motivating your workforce affects how your employees interact with your clients and customers. It’s common knowledge, but how effective are your motivational efforts? “Okay, team: if we get through this order by five, we’re going out for pizza lunch tomorrow. My treat!” Sound familiar? […]
Future of Work: B2B HR succession planning
There is a generational shift taking place in society. Millennials are now surpassing Baby Boomers in the active workforce. The shift has a massive impact on the future of work and B2B. Last week we profiled how to recruit and attract millennials, this week we touch a bit more on what this transfer will look […]
Attracting Millennials to your B2B Business
In 2015, Millennials became the largest generation in the U.S. workforce. By 2025, they will account for more than 75 percent of the U.S. labor pool. With this new generation of workers craving flexibility, open dialogue and collaboration, our organizations must evolve today to ensure a stable, productive and engaged team tomorrow. The Millennial workers […]
The Business Cost of Ignoring Diverse Voices
Virtual Reality tends to make women feel nauseous. Being a racial minority means being under scrutiny all the time and it’s overwhelming to experience. Women are part of their own problem in reinforcing sexist attitudes. That there are thousands of missing and murdered Aboriginal women in Canada, is an experience Aboriginal women carry with them […]
The Future of Work Today: What B2B functions are declining?
Predictive analytics, virtual reality, software defined networking (SDN’s), megatrends and robot content marketing – the #FutureofWork’s sole purpose is to try and stay a step ahead of the pack. Large scale trends and analysis are a constant source of inspiration and anxiety in the #B2B world, but much of that long term trend analysis looks […]