7 investments Canadian telecom companies need to make right now

The number of complaints made by Canadian consumers against cellphone, Internet and telecommunication companies in general has fallen in the 2013-2014 period, according to a report by the Commissioner for Complaints for Telecommunications services. This is the first decline since the establishment of the organization, and industry experts attribute this greater satisfaction rate to the […]

5 things law marketing can learn from the Kansas City Royals

I’m not a sports fan but have loved baseball since I was a pre-schooler. So I watch the World Series every year regardless of which clubs are playing. This year’s championship got me thinking about some lessons the legal marketing industry can take from the games. When the plucky Kansas City Royals, with its tiny payroll and no […]

B2BNN President Jennifer Evans

B2BNN President Jen Evans talks gender inequality in tech on TVO’s The Agenda

This week, Jennifer Evans, the president of B2B News Network, was part of a panel discussion on a TV Ontario news show discussing the gender divide in the tech industry in Canada. On The Agenda with Steve Paikin, Evans offered her insight on how tech companies are ignoring female talent and the challenges she has faced in […]

How we launched B2BNN on Twitter: Day One to two weeks

Launching a new B2B presence on social networks with zero budget and no existing web presence on a Friday night? Requires tons of patience and you won’t really see results for months, right?   Not necessarily. On September 19 2014 we launched the @b2bnewsnetwork Twitter account. We kicked off (somewhat unintentionally) at the worst time […]

Walks become runs: ‘Moneyball’ lessons on digital measurement

I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, says baseball is ponderously slow, there’s something about its rhythms to love. I remember as a kid watching the larger-than-life baseball heroes of the ’70s and ’80s, […]