law marketing

Law marketing: The high cost of doing nothing

For as long as there has been law marketing, practitioners and firms have been stopping worthwhile business development initiatives cold for a whole host of reasons. They raise questions about the cost of the project. They fret over how clients might react to what the lawyer thinks is a “too aggressive” effort. They worry about […]

How this company specializes in conversion rate optimization

Website performance is a key priority for any brand. It is no accident that high profile companies have well-designed websites; these sites are the result of heavily-customized and multi-faceted optimization strategies designed to convert page visits to sales. If you want to make your website perform better and earn you more revenue, you may want […]

Canadian government giving $31.4 million to B.C. incubators, accelerators

Over the next five years, four British Columbia incubator and accelerator organizations will be given up to $31.4 million in funding from the Government’s Canada Accelerator and Incubator Program (CAIP). James Moore, Minister of Industry, is quoted as saying: “By investing in British Columbia’s incubator and accelerator organizations, we are ensuring local promising start-up businesses have the resources […]

Lessons every startup can learn from Uber

To some degree, every startup has to envy what Uber has achieved. Its elegant experience delights ride-sharing customers and disrupts an inefficient and sometimes less-than-squeaky-clean taxi industry. In just five years, it has expanded to more than 200 cities and is now valued at $17.3 billion (U.S.). What startup doesn’t want to sip from that deliciously sweet cup of […]

What Alibaba can teach us about winning in B2b ecommerce

The average North American likely hasn’t heard of Alibaba, but the Asian retailer is larger than Amazon and eBay combined. The juggernaut, founded in 1999, continues to dominate the ecommerce market and continues to generate substantial revenues and make history. In September, Alibaba made international headlines after having the largest global initial public offering (IPO) […]

How lawyers, firms are ignoring the ‘social’ in social media

The Harvard Business Review proclaims that “content is king” in digital and social media marketing. Yet many lawyers and law firms remain mired in the past, using websites, LinkedIn pages and Twitter accounts mostly to shout “Me!” to the world. Used properly, social media starts a conversation. But whether it is LinkedIn, Twitter or YouTube, the […]

5 ways e-commerce sites can capitalize on Black Friday, Cyber Monday

Black Friday, falling on November 28, and Cyber Monday (December 1) are dates etched on the minds of all retailers; but how are smaller e-commerce businesses preparing for this major shopping season, and how can these businesses capitalize on a retail holiday traditionally celebrated by big box retailers? Consider the numbers for a moment. According to […]