Jill Rowley

Social selling expert Jill Rowley shares her best advice for connecting with buyers

B2B sales professionals will be increasingly displaced by search engines and social networks unless they can demonstrate value to customers with empathy, storytelling mastery and a focus on advocacy, according to startup advisor Jill Rowley. Speaking at the Canadian Innovation Exchange (CIX) in Toronto this week, the former sales leader at Eloqua urged her colleagues […]

Square Jack Dorsey

Jack Dorsey sums up Square’s competitive advantage in attracting independent merchants

Just as the character limits on Twitter are getting longer, Jack Dorsey says merchants can expect an expanded suite of tools from Square following the launch of its contactless chip card reader in Canada — and he’s not worried about the competition from Shopify. The CEO of both Square and Twitter was in Toronto Tuesday […]

Accenture

Accenture study says B2B firms need more control over sales channels

Nearly all B2B executives say channel partners are critical to their sales strategy but less than a quarter of them feel they have control over how the process works, according to a research study from Accenture. The consulting firm’s report, ‘B2B Customer Experience 2017,’ includes global responses from more than 1,300 people who showed just […]

really simple systems

Really Simple Systems’ CEO explains the full rewrite of its flagship CRM

Most B2B technology companies are trying to make their products smarter with artificial intelligence. Really Simple Systems just wants them to be easier. The company this week released Version 5 of its cloud-based customer relationship management (CRM) system. Aimed at small and medium-sized businesses (SMBs), Version 5’s latest features include drag and drop customisation, a […]

acquiring enterprise customers

B2B startups share their secrets for acquiring enterprise customers

For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer. The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified […]

node applies AI

Node applies AI to make warm introductions to sales and marketing prospects

A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and companies. Node, based in San Francisco, officially came out of stealth mode on Tuesday with more than US$16 […]

samantha stone

Inside the Mind Of… Samantha Stone

Samantha Stone, author of Unleash Possible, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market […]