Category: AdTech

AdTechNY 2014: the industry that programmatic ate?

AdTech, Latest B2B News, Paid media November 6, 2014November 6, 2014 Jennifer Evans 0 Comments

If the adtechNY conference floor of this past week is any indication, adtech is stuck in the doldrums. The most interesting vendors at the show wouldn’t even be considered traditional adtech but display and data: interactive large scale visualizations and pure analytics/BI platforms (which are starting to show promise on the promise of one dashboard; […]

What every advertiser needs to know about the threat of URL masking

AdTech, Latest B2B News, Paid media November 3, 2014 B2BNN Newsdesk 0 Comments

Move over, bots. URL masking is climbing the ranks of common fraud in the digital advertising industry. URL masking is used to trick advertisers into running their ads on sites with illicit or stolen content. Though these sites typically generate a lot of traffic, thereby boosting chargeable impressions to the advertiser, they often don’t generate […]