D&B Lattice app LinkedIn

Dun & Bradstreet says Lattice app will lower social ad costs per lead and boost click-throughs

Three months after acquiring a customer data platform firm, Dun & Bradstreet has launched a desktop app aimed at improving the ability of B2B marketers to run social ad campaigns. The Short Hills, N.J.-based firms said the Lattice app, named after the firm it acquired, will eventually roll out across multiple social channels. Lattice will […]

Will Google’s new DoubleClick Audience Center help advertisers better target their ads?

Google is already a major player in the world of digital advertising, but it’s about to get bigger. Adweek reports that it’s now testing a data management platform which will act as an all-in-one product for its DoubleClick advertising services. The new product is called DoubleClick Audience Center. It will help connect brands to people […]

Battle rages on between Google and data management platforms

Digital marketers take note. If you haven’t heard about the recent competition between Google and data management platforms (DMP), you need to catch up. The way you approach online advertising campaign could be affected by this head-to-head. In October, Google began informing advertising technology partners it was going to begin more tightly enforcing one of its data […]

Daily Mail runs ad in NY Times to promote programmatic

On Monday, the Daily Mail website ran a full-page ad in The New York Times to promote its “Programmatic Match” campaign. While its tactics are causing advertising pundits to take notice (as evidenced by a flurry of articles announcing the site’s aggressive offer), its attempt to boost programmatic sales is not surprising, considering the sizeable jump programmatic spending […]

What you need to know about advertising’s viewability metric

Prior to today, have you ever heard of the viewability online advertising metric? This tool is now gaining major traction after a new report from Google was released this week. Every digital advertising professional understands that viewability remains one of the most important elements of online media. This crucial online advertising metric, which monitors impressions […]

Programmatic trends to watch for in 2015

The unofficial buzzword in advertising — especially mobile — for 2014 is programmatic. While programmatic has become one of the most talked-about innovations in advertising this year, a surprising chunk of the ad world still don’t have a clue what it actually is. So for the uninitiated, programmatic simply means automating the process of buying advertising inventory. Programmatic has […]

Google to spend 60% of digital marketing budget on programmatic

Google is looking to shift more of its digital marketing budget into programmatically traded campaigns, according to its global chief marketing officer Lorraine Twohill. Twohill, speaking at the recent Web Summit in Dublin, set the expected figure at 60 percent, the Drum reports. “The biggest barrier to getting to that is that the team gets the value, so retraining […]