Standing out from the crowd in today’s competitive business landscape can be challenging. You may have a great product or service, but your business may only get the attention it deserves if you have an effective marketing strategy. One way to make sure your business stands out is with edgy advertising. But what is edgy […]
The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside the box – and could be why the use of out-of-home (OOH) advertising is gaining […]
By David Finkelstein, CEO of BDEX In election years, advertisers face challenges in effectively accessing and targeting voter audiences with political campaigns. As audiences change both geographic locations and their stances on issues between election years, political advertisers must understand these shifts in dynamics and ultimately drive their audiences to the polls. Political campaigns will […]
Three months after acquiring a customer data platform firm, Dun & Bradstreet has launched a desktop app aimed at improving the ability of B2B marketers to run social ad campaigns. The Short Hills, N.J.-based firms said the Lattice app, named after the firm it acquired, will eventually roll out across multiple social channels. Lattice will […]
A new report from Pixalate, an ad-fraud prevention firm, discovered a new botnet called Xindi that is targeting large corporations by taking over user machines in order to create ad fraud. This ad fraud “zombie army” will cost digital advertisers more than $3 billion by the end of the year. The Xindi botnet was first detected […]
The recent introduction of iOS 9 has stirred up plenty of discussion and controversy among B2B firms involved in advertising and ad-tech. With Apple users now able to download ad blockers for their iPhones and iPads, many are worried about the effect it will have on their online advertising efforts. After all, UBS says ad blocking […]
Pixalate, a global intelligence platform and fraud protection provider, announced the release of a monthly in-app Mobile Seller Trust Index, or MSTI. The purpose of this index is to look at fraud activity among ad exchanges. The world of mobile advertising is vulnerable to ad fraud and has its own series of problems. Not only […]
Demandbase, a leader in the account-based marketing (ABM) technology space, acquired WhoToo, a profiler of customer ad data. This deal is poised to create the largest information platform for B2B marketers. That sounds like a good press release subhead, but what really happened is that advertisers and marcom pros got a better way of optimizing […]
B2B marketers who advertise on YouTube through DoubleClick Ad Exchange (AdX) will soon have to look at other options. According to an Aug. 6 blog post, the tech giant will no longer allow YouTube inventory to be sold through AdX, placing restrictions on the ways marketers can buy ads to display on the popular video site. […]
If your company has spent money on buying website banner ads, you may be wondering whether the investment was truly worth it. Perhaps you didn’t get the return you’d expected….or maybe other B2B firms opted for them and you’re looking to do the same. At first blush, it may seem that banner ads are the very things […]
2015 could be the year that the Internet of Things goes mainstream. When it happens, the data generated by these “smart products” could be used to target ads on a one-to-one basis. IoT platform company Evrythng has partnered with the digital ad firm Trueffect to devise ways to do exactly that. Evrythng has been working […]
Now that programmatic advertising is gaining favour with agencies and publishers, let’s look at where Canada stands on this burgeoning trend. What’s the future of programmatic in Canada? [Editor’s Note: Be sure to also read our previous report on the state of programmatic in Canada] There were two major findings from the Microsoft Ad Exchange […]
Google is already a major player in the world of digital advertising, but it’s about to get bigger. Adweek reports that it’s now testing a data management platform which will act as an all-in-one product for its DoubleClick advertising services. The new product is called DoubleClick Audience Center. It will help connect brands to people […]
Digital marketers take note. If you haven’t heard about the recent competition between Google and data management platforms (DMP), you need to catch up. The way you approach online advertising campaign could be affected by this head-to-head. In October, Google began informing advertising technology partners it was going to begin more tightly enforcing one of its data […]
On Monday, the Daily Mail website ran a full-page ad in The New York Times to promote its “Programmatic Match” campaign. While its tactics are causing advertising pundits to take notice (as evidenced by a flurry of articles announcing the site’s aggressive offer), its attempt to boost programmatic sales is not surprising, considering the sizeable jump programmatic spending […]
Prior to today, have you ever heard of the viewability online advertising metric? This tool is now gaining major traction after a new report from Google was released this week. Every digital advertising professional understands that viewability remains one of the most important elements of online media. This crucial online advertising metric, which monitors impressions […]
The unofficial buzzword in advertising — especially mobile — for 2014 is programmatic. While programmatic has become one of the most talked-about innovations in advertising this year, a surprising chunk of the ad world still don’t have a clue what it actually is. So for the uninitiated, programmatic simply means automating the process of buying advertising inventory. Programmatic has […]
There’s a new offering from the Googleplex that appears small but could be seismic, released without a lot of fanfare. It’s a new way for sites to generate revenue called Google Contributor. What we know so far: What is it? It’s a type of distributed subscription model Google is calling crowdfunding (though it is not […]
This week, Twitter held its first “analyst day” where the company shared details of its plan for the service, its future and how it believes it will increase revenue from its users. “We want Twitter to be nothing less than the very best way to keep up with your world,” CEO Dick Costolo said at the beginning of the event. […]
Google is looking to shift more of its digital marketing budget into programmatically traded campaigns, according to its global chief marketing officer Lorraine Twohill. Twohill, speaking at the recent Web Summit in Dublin, set the expected figure at 60 percent, the Drum reports. “The biggest barrier to getting to that is that the team gets the value, so retraining […]
