Advancements in technology have opened new avenues through which businesses are able to interact with their customers and initiate transactions. Gone are the days when businesses spent long periods of time and significant amounts of money developing applications. Today, all businesses need to do is to come up with the functionalities that they need then […]
Category: MarTech
The Anatomy of a Great LinkedIn Automation Software
LinkedIn is the perfect place for B2B marketing. Certainly, it’s an excellent place to network and connect with prospects. But LinkedIn also offers a number of other benefits for marketers, including lead generation, keyword research, and social ads. With this in mind, it’s important to find marketing automation software that will help you maximize your […]
Best WordPress Strategies to Improve Your B2B Website
Currently, there are over 1.7 billion websites on the internet, and 62% of them are built with WordPress. Faced with that kind of statistic, you can’t deny that WordPress (WP) holds some impressive clout when it comes to building a website. But the real question is, are business owners taking full advantage of the power […]
Bynder appoints Three New C-level executives
Bynder announced today they are expanding their executive team by appointing new leadership positions including: Paul Heiden, Chief Product Officer; with over 20 years of experience in creating technology and product strategies, Paul will spearhead Bynder’s product innovation to solidify the company as a leading DAM and creative automation platform. John Mazotis, Chief Information Officer; having […]
Q+A: Content marketing asset management with Bynder VP Brad Kofoed
Content asset management and measurement continues to be a challenge for B2B marketing and b2c marketers alike. How does the new Bynder/Salesforce integration, announced last week, change things? Brad Kofoed, Senior Vice President, Global Alliances and Channel at Bynder, answered our questions. How is this integration different from other DAM platforms? Email campaign […]
The Basics: Is SEO a Necessity for Small Businesses?
In the latest B2B marketing news, internet has opened entirely new opportunities for small businesses. It made it much easier for them to promote themselves and build their brand awareness more effectively. However, it’s also spiced up the competition. Nowadays, if you wish your small business to succeed, you have to stand out. […]
Email Marketing: An Additional Way to Build Your Brand’s Online Presence
Email marketing is a form of marketing that has gained importance in recent years, as it is still the most cost effective type of digital marketing, generating $43 for every dollar spent. This is surprising to many since social and influencer marketing has become popular. However, email marketing is very often used successfully to […]
The B2B News Network Interview: Peter Mahoney, Founder & CEO of Plannuh:
1. It’s been a year. What’s the piece of advice you’ve given to CMOs most this year? Many CMOs are tempted to throw away their plans during such a turbulent time, but I counsel CMOs that now is a more important time than ever to have a solid, agile marketing plan. An agile plan is […]
Coming up: Content Marketing World and Dell Technologies World!
Two major tech and marketing shows are coming up this month, all virtual, and B2B News Network will be covering! Like “virtually everything” this year, Content Marketing World and Dell Technologies World have gone online only and they have some great sessions planned for the home office warrior. We’re excited to see how these two […]
Unbounce product director says Smart Traffic will assess five factors to boost conversions
Unbounce on Wednesday will launch a tool called Smart Traffic which the company says will democratize access to artificial intelligence that small and medium-sized businesses can use to better test marketing campaigns. The Vancouver-based firm said that Smart Traffic has already improved conversion rates on landing pages by 20 per cent in beta tests it conducted […]
How marketing resource management can offer the insights and metrics that drive B2B success
Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. But […]
InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs
InsideView is continuing its quest to win over former customers of Salesforce’s Data.com customer base by introducing Data Integrity, a tool it says will both cleanse sales information while making it easier to create dashboard-style visualizations. San Francisco-based InsideView said Data Integrity will unify customer profiles with standardized and clean data which can then be […]
Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’
Demandbase is offering to help the 70 per cent of B2B firms who describe their account-based marketing technology as “immature” with a digital questionnaire that will recommend tools to align with their strategies. The San Francisco-based firm last week released a report, The State Of The ABM Tech Stack, in partnership with Demand Metric. The […]
Seismic CEO offers context around its Percolate acquisition
Seismic used its customer event this week to announce a plan to acquire Percolate, which provides software to orchestrate marketing campaigns and manage content for B2B brands. Based in San Diego, Calif., Siesmic is known as a developer of sales enablement tools to manage various assets associated with closing a deal. Financial terms of the […]
Bpm’online takes 160 employees skydiving as it rebrands to Creatio
All major rebrands represent a leap of faith, but the team at Bpm’online literally jumped out of an airplane to mark its transformation under the name Creatio. The company on Wednesday morning hosted a live broadcast in which it played a video announcing its new moniker as well as the dramatic unveiling of the Creatio […]
CommuniGator survey finds B2B firms aren’t sinking their teeth into marketing automation
One in eight B2B firms are not using marketing automation and 28 per cent are not using many of the technology’s key features, a stat that hasn’t changed in three years according to research published by CommuniGator. The U.K.-based firm — which offers its own line of marketing automation software to assist with lead generation […]
Engagio Orchestrate will move ABM marketers from sales ‘baton pass’ to ‘soccer play,’ CEO says
Engagio has launched a tool called Engagio Orchestrate which its CEO said will allow B2B sales and marketing teams to work better together on the activities that win more deals in targeted accounts. The San Mateo, Calif.-based firm announced Engagio Orchestrate last week, describing it as a platform that will combine traditional lead-based demand generation […]
BrightTalk offers machine learning to help B2B marketers pick the most relevant topics to present
BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The San Francisco-based firm has already been arming B2B marketers with Intent Leads, which […]
Marketing Nation Live: Marketo Engage gets deeper AI, expanded LinkedIn and Vidyard integrations
Adobe’s Marketo on Wednesday said it would help B2B firms trying to turn account-based marketing programs into more holistic, “epic” customer experiences via increased AI capabilities and expanded integrations with LinkedIn and Vidyard. In a virtual event called Marketing Nation Live, Adobe senior vice-president of digital experience (and former Marketo CEO) Steve Lucas discussed the […]
Henry Schuck introduces the ‘ZoomInfo powered by DiscoverOrg’ platform and explains name change
DiscoverOrg on Tuesday will build upon its acquisition of ZoomInfo in February by adopting the latter’s name and moving forward with a combined platform designed to provide broader and more accurate contact data for B2B sales and marketing teams. The new platform, ZoomInfo powered by DiscoverOrg, will bring together information on tens of thousands of […]