ZoomInfo CEO Derek Schoettle is following up a whirlwind tour of talking with customers by acquiring firms with expertise in areas such as technographics, product development and security operations. The company on Wednesday will announce it has bought San Mateo, Calif.-based Datanyze, a company that gathers information on the technology that has already been purchased […]
Adobe on Thursday confirmed it would fold the planning, engagement and measurement capabilities of Marketo into its Experience Cloud following a $4.75 billion acquisition it said will offer the integrated toolset B2B marketers want. The company said Marketo CEO Steve Lucas will join Adobe’s Digital Experience business, which will become the home to Marketo’s technology […]
The Royal Bank of Canada will be starting with a focus on B2B startups with an accelerator program called RBC Reach that will offer $100,000 in funding to entrepreneurs from around the world. RBC Reach, which is accepting applications until the end of the month, is being launched in partnership with Highline BETA, a company […]
Marketing professionals are continuously looking for ways to better market products and services and stand out in a crowd of choices for consumers. Increasingly, that is leading them to the world of marketing technology, which insiders commonly refer to as “martech” for short. But as recent data shows, there’s quite a disconnect when it comes […]
A large majority of B2B marketers are relying on manually personalizing calls and e-mail messages and other content to nurture leads, according to a survey conducted by Bop Design. Bop Design, which is based in San Diego, did not reveal the sample size of its study, The State of B2B Lead Generation In 2018, but […]
The many online magazines published by TechTarget cover everything from enterprise resource planing applications to data storage and servers, but the one technology innovation that’s unlikely to be covered by its editors and reporters is its own toolset for helping marketers gather more accurate, actionable sales leads. Earlier this month TechTarget announced updates to its […]
LookBookHQ on Tuesday launched an application to help B2B marketers get more insight to improve their content marketing efforts called PathFactory Engine, the first word of which will also serve as the firm’s new name as part of a rebranding effort. The company will be showcasing PathFactory Engine and speaking at the Sirius Decisions Summit […]
Marketo this week said it would add significant capabilities for its customers to better attribute the results of work managed through its marketing automation platform through the acquisition of Bizible, while a partnership with Google will focus on bringing helping CMOs make better use artificial intelligence (AI). Financial terms of the deal to buy Bizible were not […]
Zoho is getting ready to release TV ads in the U.S. and Canada as part of a broader marketing effort to boost adoption of its Amazon Prime-style approach to licensing a variety of business applications. Besides the TV spots, Zoho has been holding a series of events for customers and prospects that tout the integrated […]
There are more than 5,000 martech solutions available today, a nearly 40% increase in just a year (Chief Marketing Technologist Blog). Tomorrow, there will be more. The next day, more. For many chief marketing officers and CEOs alike, this constantly growing landscape can leave many feeling like they are behind, like they are missing out […]
Bizible this week said marketers will be able to track their results across several channels simultaneously and evaluate account-based marketing campaign performance through a specific dashboard in a product it is calling Bizible Discover. Scheduled for release early next month, Bizible Discover will add data on sales funnels, velocity and what Bizible calls the “golden […]
DemandBase is introducing an ABM Analytics functionality into its account-based marketing application, which the company says can allow marketers to compare how audiences react in response to different campaigns and even other martech tools. The firm will be announcing the launch at its 5th annual ABM Innovation Summit in San Francisco Thursday along with an […]
As the martech landscape continues to explode, far too often, B2B organizations that invest in the next “big thing” are left with empty promises and sunk costs. While the reasons why may vary, in a vacuum, marketers are constantly looking for the next best solution to help identify and scale existing and emerging channels, engage […]
In today’s increasingly noisy marketing environment, the idea of trying to personalize demand generation strategies is everywhere. Every marketer, at one point or another in the course of their busy day, is actively engaged in testing and constructing ideas to increase awareness and interest in their company’s products and services. But just like with all things marketing, […]
Jacob Ciesielski, SVP Data and Technology and FCB/SIX president Andrea Cook. FCB, one of the world’s largest global ad agency networks, says it will respond to the demand from its clients for more assistance with CRM, marketing automation and cloud-based service tools by launching a consulting arm that will run alongside itself digital specialist division. […]
The rapid maturation of the marketing performance management space has led Bizible and Allocadia to create a joint go-to-market strategy that helps each other’s customers use their respective technologies in a more holistic way. Seattle, Wash.-based Bizible offers applications to automate the planning and attribution of marketing activities in B2B companies. Allocadia, based in Vancouver, […]
In 1998, the marketing department at IBM spent a reported $40 million on an advertising campaign aimed at convincing businesses to do something that seems obvious today: offer e-commerce alongside traditional ways of buying and selling. Though they didn’t use the term “business transformation,” all those e-business commercials may have marked the beginning of the […]
For too many marketers and sales professionals, the relationship with the database is complicated, unsatisfying, and fails to live up to its potential. To you, we say, dry your eyes: This Valentine’s day, DiscoverOrg’s data relationship advice expert is here to solve your stickiest data dilemmas. Get ready to fall in love with your data […]
The executive leadership team of account-based marketing software firm Terminus says its acquisition of BrightFunnel will bring deeper analytics and multi-touch attribution to its combined base of B2B customers. Terminus, based in Atlanta, announced its purchase of San Francisco-based BrightFunnel — which makes a revenue intelligence suite among other offerings — on Wednesday. Financial terms of […]
Assessing the performance of stories on B2B News Network is probably a little different than most other online publications. First, there’s the nature of the audience, which spans everyone from CMOs and CIOs to heads of sales and even company owners or CEOs. Although some of what we publish would be of interest to all of them, there are […]
