FCB/Six

FCB expands capabilities in areas like marketing automation, CRM with FCB/SIX Consulting

Jacob Ciesielski, SVP Data and Technology and FCB/SIX president Andrea Cook. FCB, one of the world’s largest global ad agency networks, says it will respond to the demand from its clients for more assistance with CRM, marketing automation and cloud-based service tools by launching a consulting arm that will run alongside itself digital specialist division. […]

Allocadia

Bizible and Allocadia join forces to pursue growth in marketing performance management space

The rapid maturation of the marketing performance management space has led Bizible and Allocadia to create a joint go-to-market strategy that helps each other’s customers use their respective technologies in a more holistic way. Seattle, Wash.-based Bizible offers applications to automate the planning and attribution of marketing activities in B2B companies. Allocadia, based in Vancouver, […]

business transformation

How to chart a course for business transformation that incorporates DX, blockchain and any future innovations

In 1998, the marketing department at IBM spent a reported $40 million on an advertising campaign aimed at convincing businesses to do something that seems obvious today: offer e-commerce alongside traditional ways of buying and selling. Though they didn’t use the term “business transformation,” all those e-business commercials may have marked the beginning of the […]

True love or bad data? (Database dating advice for the brokenhearted)

For too many marketers and sales professionals, the relationship with the database is complicated, unsatisfying, and fails to live up to its potential. To you, we say, dry your eyes: This Valentine’s day, DiscoverOrg’s data relationship advice expert is here to solve your stickiest data dilemmas. Get ready to fall in love with your data […]

Stories

Best of B2BNN 2017: Why these 10 stories resonated with senior business leaders

Assessing the performance of stories on B2B News Network is probably a little different than most other online publications.  First, there’s the nature of the audience, which spans everyone from CMOs and CIOs to heads of sales and even company owners or CEOs. Although some of what we publish would be of interest to all of them, there are […]

sales and marketing

Sales and marketing data providers: How to choose the best from the rest

Poor or inaccurate contact sales and marketing data results in significant losses in revenue and customer retention – both things no business can afford to lose.  In addition, implementing a sales contact data solution purely in the spirit of “cost effectiveness” can be a fatal mistake. On the flip side, good sales contact data can […]

ClearSlide

Corel draws closer to enterprise sales teams with the acquisition of ClearSlide

Corel may be sketching out a new corporate direction in the sales enablement space with the acquisition of San Francisco-based ClearSlide Inc. on Tuesday. Ottawa-based Corel did not disclose how much it paid for ClearSlide, which was founded in 2009 and has offices across the U.S. In a public statement, Corel said its investment would […]

Pilot PMR

Pilot PMR builds ‘Stack’ to automate and beautify earned media reporting

The challenge of quantifying and communicating the results of earned media campaigns has led strategy and design agency Pilot PMR to create its own reporting software tool. A 13-year-old firm based in Toronto, Pilot PMR has given the product its own brand, Stack, and offered a detailed look at the process of developing it from […]

Inbox Marketer

Memorize this Inbox Marketer formula for better e-mail performance dashboards

When he took the stage of Data Marketing 2017 this week in Toronto, Inbox Marketer exec Matt Anstett decided to do a little A/B testing — but it had nothing to do with e-mail. Instead, Inbox Marketer’s director of data and analytics showed several pairs of head shots and quizzed the audience on which they […]

SAS

SAS exec defines the role of empathy vs expertise in marketing with AI

It was the kind of conversation about marketing with artificial intelligence that made SAS exec Monique Duquette tilt her head in confusion: a customer who said she wanted AI to tell her which campaigns were successful and which were not. “I asked, ‘Do you have reporting?’ (She said) ‘Yes.’ Well, then why do you need […]

skuid

Skuid CMO makes the case for personalizing SaaS tools to maximize investment value

A company called Skuid has brought on a new CMO with deep Silicon Valley experience to help market the notion of personalizing line of business applications across disparate enterprise professionals. Skuid, which is based in Chattanooga, Tenn., announced the hiring of Tara Ryan, formerly the CMO of spend management software firm Coupa, earlier this week. […]

Salesforce-Google

Dreamforce 2017: A debrief on what the Salesforce-Google partnership really means

It will be well into next year before the fruits of a Salesforce-Google partnership will be realized, but the company used its annual Dreamforce conference last week to show how working with Google will create a dynamic marriage between its customer relationship management tools and the search engine giant’s strength in online advertising analytics. Google has […]

MarTech MPB2B

Top 20 Things Heard at MarTech and MPB2B

At every conference we hear statements that stay with us for a long time; some statistics, some insightful, some inspiring, and some just downright funny (especially when taken out of context). I thought I’d share some of these heard at MarTech and MarketingProfs B2B Forum (MPB2B) last week:   “In many use cases talking to […]

productivity tools

Top 7 Productivity Tools for Small Business Success

Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors. Web-based productivity tools provide huge benefits not just to startups […]

common customer ID

Microsoft’s CMO Seeks Common Customer ID For All MarTech Systems

Microsoft’s CMO wants to develop a common customer identification system that would allow B2B marketers to log on to software applications from almost any vendor and ease the process of analyzing the work they do. During the closing keynote of Uberflip’s The Content Experience in Toronto on Wednesday, Grad Conn showed a screenshot of all […]