Radio continues to endure year after year despite naysayers’ predictions, and an old trend that many thought would dissipate slowly is now making a comeback, thanks to B2B audiences. Current trends seem to suggest the popularity of podcasting is on the way up, not on the way out. In a recent webinar from Edison Research […]
It’s hard to avoid the term big data if you work in B2B, but ask anyone who isn’t an analytics geek what it means and you’ll get blank stares and “you know, a lot of data”. Like most buzzwords, big data has become so generic a phrase it’s meaningless. What do people mean when they […]
Is Intuit well positioned to maintain its dominance in the small-to-medium business accounting software market in cloud era? Is the company’s long-running QuickBooks franchise still the best option for SMBs? QuickBooks has been around in one form or another for a generation. But over the past few years, cloud-based mobile competitors have been gaining customers […]
B2B tech is getting smarter. Back at the dawn of internet time, you had boxes and routers and a network was ‘managed’ by plugging and unplugging things. Each device had its own brain and each component had to be individually managed, and like Christmas lights, an entire network could be dependent on one faulty connection. […]
Individuals, businesses, non-profit organizations and schools are heading to the cloud. The innovation in the cloud-computing industry is emphatically transforming the workplace as a greater abundance of data is being stored. Data is being accessed from anywhere and everywhere and the way workers are performing their job duties is evolving. The cloud era is here […]
B2B marketers often find that email marketing is one of the most effective ways of reaching their target audience. In fact, the 2014 B2B Demand Generation Benchmark Report by Software Advice says that 97 per cent of all B2B marketers use an email marketing program. In a crowded field of email marketing programs, which ones […]
