X-Prize

X-Prize founder wants companies to set up ‘crazy ideas’ departments

Faster and cheaper computing power, coupled with improved quality of life around the world, should have every business thinking about how they could improve their importance by a factor of 10, according to X-Prize founder Peter Diamandis. Speaking at the first-ever SingularityU Canada Summit on Wednesday, the entrepreneur — whose X-Prize foundation helps fund breakthrough […]

L-Spark

L-Spark looks for next-gen SaaS startups with more than ‘vanity metrics’

The next generation of software-as-a-service startups need to go beyond “vanity metrics” and demonstrate plans for sustainable growth if they want to gain the trust of B2B customers, according to the managing director of an accelerator whose application process closes Friday. L-Spark, which has launched 29 startups since 2015 and is about to select 10 […]

uri levine

Inside the Mind Of… Uri Levine

Uri Levine, computer programmer, investor, and start up guru, is best known for his involvement in the traffic mapping GPS app, Waze. Similar to the crowd-sourcing concept of the online encyclopedia Wikipedia, Waze’s breakthrough platform provides drivers an opportunity to send real-time alerts about any traffic situation for other drivers, anywhere in the world. From […]

licensing business model

Understanding the Licensing Business Model

Businesses do not always have to build all their products and content from scratch. Licensing provides a fantastic opportunity for businesses to collaborate with other businesses to build sophisticated products and services. Take Uber, for example. The core business of this popular ride-hailing app is to help passengers connect with cabs in their neighbourhood. To […]

breakthrough brands

Interbrand Breakthrough Brands: Recognizing Next-Generation, Disruptive Brands

Interbrand announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE),Ready Set Rocket, and Facebook this week. The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements Interbrand’s annual Best Global Brands report, now entering its 18th year, by putting a spotlight on emerging brands—those that […]

startup marketing strategy

Create Your Startup Marketing Strategy: The Ultimate Guide

Creating a marketing strategy is crucial for your startup, company or organization to address the right message to your buyers/users personas. It’s important to define a marketing strategy for your startup in order to have a marketing plan and be on the right path to success. How do you create your startup marketing strategy? Should […]

Harnessing the Kinetic Commerce Model for B2B: It’s all about personalization

When it comes to reaching customers, personalization is increasingly important. Traditional advertising and social media can still be a big part of any strategy, yet customers seek richer, more engaging experiences. That’s why the Kinetic Commerce model, a platform designed for B2C commerce, might have potential for B2B companies. What’s Kinetic Commerce? The Toronto-based company’s […]

Our Man at Martech 2016: Archived tweets from Derek Handova’s conference coverage

Martech USA is running from March 21 to 23 in San Francisco. Our correspondent Derek Handova is there. In case you missed his live tweets from today’s sessions with John Hardy of Disney and Theresa Regli of Real Story Group @B2Bnewnetwork, here they are collected in chronological order. John Hardy, Director of Marketing Sourcing, The Walt […]