3 Reasons Why Moving to the Cloud All at Once is Better than a Phased Migration

Many B2Bs are recognizing the benefits of outsourcing communications solutions management to a third party, and considering switching from legacy premises systems to cloud unified communications (UC) as the basis for their communications infrastructure strategy. According to Frost and Sullivan, primary drivers for adoption of hosted communications remain faster access to advanced features and capabilities […]

The Possibilities and Limits of “Gut Instincts”: Celebs and B2B execs disagree

Some 15,000 entrepreneurs gathered in Chicago recently for the annual Sage Summit. Attendees came from around the globe to learn of the latest innovations in the B2B, accounting and tech spheres. Celebrity keynotes included entrepreneur/actors Gwyneth Paltrow and Zooey Deschanel. Their messages were very different from those of the B2B execs who rounded out discussions. […]

What every B2B exec needs to know about intellectual capital management

It’s not just about patents, copyright and intellectual property. What your people know, your unique business practices and products, your company culture, your brand status and corporate reputation are all part of your B2B firm’s intellectual capital. According to a growing number of business academics and consultants, the definition, inventory, and auditing of intellectual capital […]

B2B Social Index: B2B social marketing, understanding conversion strategy, standout marketing videos

Welcome back to our weekly Wednesday special. Today we’re highlighting what’s buzzing in B2B on social media. Whether it’s about marketing, big data, social media or anything else B2B-related, we choose the best tweets, articles, podcasts and infographics and bring them to you in this brief recap. We use the cutting-edge social analysis tool Nexalogy […]

Hashtag Team: B2B content marketing tips, getting the most out of your sales team

Welcome back to B2B News Network’s Hashtag Team report, our weekly roundup of all the B2B news that’s fit to tweet. If it’s trending in B2B, you’ll hear about it here as we bring you the best of the business buzz with the help of Nexalogy, a cutting-edge social analysis platform. This week, get ready to […]