Rivi Bloch is the current division chief executive of Taptica’s Performance Advertising business, as well as interim CEO of Taptica International Ltd. Rivi was born and raised in Israel, and spent several years living in San Francisco. She pursued academic degrees in Political Science and Law, and regularly draws on those experiences as Taptica continues […]
One of Calvin and Hobbes cartoons features Calvin’s family driving over a bridge and Calvin asking his Dad how they decide on the bridge’s load limit. His Dad tells him they drive bigger and bigger trucks over the bridge until the bridge collapses. They then rebuild the bridge and the weight of the last truck […]
CEO of rTraction Canada, David Billson has deployed Internet-related solutions and technologies to enhance efficiencies for businesses of all sizes. Throughout his career, he has managed all aspects of the software development lifecycle, from requirements analysis to software production, to quality assurance. He explains that early on he quickly fell into roles where he was […]
Millennials have become the biggest generation in history with an estimated 13.8 million populating the UK today. However, despite being one of the most studied demographic groups, several brands admit they are still unsure on how to develop a strategy that both caters for and engages with millennials. Approximately 84% of millennials now possess a […]
Tools and apps, apps and tools. There isn’t really a war on data like there was a couple years ago. It’s become a question of how to get the right data at the right time, in the form that is right for companies to remain competitive. Faster, better, accurate. It’s not even just about the […]
A note to all information technology employees at B2B firms: employers are no longer concerned about shadow IT apps as they view them as beneficial for innovation and cutting costs. According to a new survey from Canvas, a B2B SaaS platform provider for mobile app data collection and sharing, employers are a lot more comfortable […]
A new infographic reveals an interesting stat for any B2B firm trying to boost the visibility of its mobile apps: In January, app downloads and engagement peak at the highest rate, compared to any other month. New data from AdMob by Google found that January is the “Black Friday” for app monetization. Between October 2014 and January […]
As if Snapchat and WhatsApp weren’t enough to take up your mental space labelled “New apps I feel I should know about” along comes a “private social network” that’s been making a name for itself in the past few months. Yik Yak lets users anonymously see and send messages from people geographically close to them. What makes YikYak […]
In this globally-connected marketplace, it is important to find tools to help your company stay organized and connected, and apps are ideal tools due to their accessibility and rapidly evolving innovation. In a recent article in The Guardian on the top apps for boosting business productivity, the author notes that “apps for smartphones and tablets are playing […]
