It’s easy to turn your attention to fresh business prospects and overlook the value of staying in touch with past clients. Although it can be tempting to look for greener pastures, maintaining client relationships in the long-term may increase the chances of more work with organizations that are familiar to you. Here are some tips […]
Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]
There are many things to consider when producing web content for your business, but search engine optimization (SEO) is inarguable one of the most important. Improving your SEO is absolutely vital to the success of your business. While your web content needs to be original and high quality, and should include different formats and web […]
I wrote a primer about content marketing (coming Tuesday this week) for people who may not understand… well… content marketing. It seems the whole thing just raised another question, “what is content?” Don’t feel foolish, everyone has a different point of view. Is it a white paper? Is it an ad in a magazine? So, […]
As the second half of the 2010s approaches, a growing number of B2B firms and marketers are now sold on the concept of blogging as an effective marketing tactic. And numbers are there to prove them right: B2B companies using that tactic average 67 percent more leads than those that don’t jump on board the […]
Traditional outbound sales revolved around dialing a list of numbers from a Yellow Page book. Those days are over. Nowadays, most sales come from email or at least start off with an email before leading into a call. At InspireBeats, we live by email for both our customers as well as our own outbound. We’ve […]
When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns. In the closing keynote of the first day of Toronto’s nextMEDIA conference, David Hayes, head of creative strategy for Tumblr, explained how the popular social […]
A company blog is a great investment for many reasons. It not only serves as an effective marketing tool, but can also provide a virtual location for potential customers to come learn about your business in a more personalized way than your standard commercial website. Did you know 93 percent of B2B marketers used content marketing in […]
