micro influencer

Reach More B2B Prospects with Micro-Influencers

Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]

NextMEDIA 2015: Tumblr’s David Hayes on the power of creativity in marketing

When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns. In the closing keynote of the first day of Toronto’s nextMEDIA conference, David Hayes, head of creative strategy for Tumblr, explained how the popular social […]