CIOs

CIOs put research about Canada’s digital transformation challenges in context

Accelerating digital transformation in Canada will require large enterprises to change the way they work with startups, manage talent and shift internal culture, according to CIOs from several well-known organizations across the country. Earlier this week, DX Agents announced the results of a research study conducted with the CIO Association of Canada which showed major […]

DX in Canada

A Yawning Gap Between Startups and Industry: Digital Transformation in Canada

Excerpt from the newest report on survey results pertaining to digital transformation in Canada. **** CIOs and executives in Canada are fighting digital transformation battles on two fronts: keeping up with global competition, and confronting a lack of urgency on digital transformation in their organizations. Canada has many advantages when it comes to tech (our […]

diversity

Diversity is Our Strength

Note: This article is published in its entirety from the original at BetaKit Pour lire cet article en français, cliquez ici. The Canadian tech community comprises many different nationalities, religions, sexual orientations, gender identities, mental and physical abilities, and perspectives. We believe that this diversity is a source of strength and opportunity. On this topic, we […]

The top B2B conferences coming in 2016

It’s a tradition here at B2B News Network: Keeping B2B professionals updated on the most intriguing and important B2B conferences, from around the world.  In the first half of 2016, a number of B2B-specific conferences are dotting the U.S., Canada, and the UK, whether it’s the widely heralded B2B Content2Conversion in Arizona or Demandbase’s Marketing Innovations Summit […]

Yukon’s startup scene to get a boost with new partnership

The Yukon may not be the first place one thinks of when it comes to startup scenes, but the partnership between YuKonstruct Makerspace Society and Startup Canada should help boost the arctic region’s  nascent scene. The partnership, BetaKit reports, includes YuKonstruct and (co)space — both under the umbrella of the YuKonstruct Makerspace Society — and Startup […]

Canadian advertisers harnessing power of mobile video

Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]

How to be a ‘phy-gital’ retailer [Sponsor Content]

Incorporating digital programs into existing frameworks is a dilemma facing many organizations today. In an effort to help businesses with this problem, software solutions provider EPAM hosted a webinar with Rex Lee and Warren Cable, VPs of digital operations at Canadian Tire. Both Lee and Cable explained how they used omni-channel and digital programs in their retail […]

What Shopify’s CMO can teach you about marketing like a boss

For anyone looking to grow their business it always helps to glean intelligent insights from the experts. Shopify CMO, Craig Miller, recently did an interview with Referral Candy to discuss what he learned while spearheading the growth of the e-commerce company. Just look at the astounding numbers Shopify is putting out. Launched in 2008,  the […]

Yellow Pages gives the green-light to content marketing

The Yellow Pages is going through a major restructuring after it renamed itself YP in 2012. Part of that rebranding includes a content strategy and a marketing campaign called “Make Every Day Local.” As reported by Digiday, this campaign “featuring videos of news, sports and TV personalities including ESPN’s Hannah Storm and reality stars Bill and […]

Tracking the rise of mobile advertising’s dominance in Canada

The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers. This year’s CMUST report details how the ‘Internet of Things’ is providing increasing opportunities for digital advertisers […]

What you need to know about the state of venture capital funding in U.S. and Canada

by Kay Mathews  Fuelling economic growth through investment in startup companies is a priority in Canada and the United States. Leaders of both nations have taken steps to reinvigorate venture capital industries in their respective countries, but the means to that end are distinctive. According to a May 6 National Venture Capital Association press release, […]