PathFactory’s CEO is betting the future of growth in B2B will come from adding more value through post-sale data and taking a more granular approach to customer advocacy programs. The Toronto-based company, which rebranded from its original LookBookHQ moniker earlier this year, recently landed on the Deloitte Canada Fast 50, a list of companies the […]
Tag: crm
Zoho brings Siri-like features to Zia tool as CRM Plus expands to serve customer support teams
Zoho on Thursday expanded its CRM Plus collection of software applications to include tools for customer service teams such as Zia, an intelligent assistant that uses voice recognition features much like Apple’s Siri to address critical questions or complaints. Although Zia (which stands for “Zoho intelligent assistant”) has been available to CRM Plus customers for […]
Affinity offers AI-based Alliances tool to scan e-mail and calendar data for top sales referrals
Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]
Microsoft’s chief data scientist on ethics, bias and other enterprise AI considerations
As Microsoft’s chief data scientist, Ozge Yeloglu’s job is not to develop specific products but simply help further customer success with tools like artificial intelligence. There are some occasions, however, when she just has to say no. Speaking at last week’s Elevate Tech Fest in Toronto, Yeloglu — who works for the software giant’s Canadian […]
How Not Impossible Labs is financing a ‘revolution against the absurd’ by pairing technology with storytelling
A pair of smart glasses using duct tape and zip wires that allowed an artist with Lou Gehrig’s disease to draw again. An artificial arm made via 3D printing that brought mobility back to bombing victims in Sudan. A vibrating wristbrand that may be able to stop those with Parkinson’s from trembling. If you have […]
How Adobe’s social team tied ‘Hack The Bracket’ to sales wins with Stoke Pulse
Adobe says it has been able to tie the results of enterprise social media activity like its recent ‘Hack The Bracket’ campaign directly to revenue for the first time thanks to a system designed by content marketing agency, Stoke. Speaking at Content Marketing World in Cleveland last week, Adobe’s head of social media for its […]
Intelligent Demand partners with Uberflip to drive client revenue through ABM
Intelligent Demand on Thursday announced a joint go-to-market partnership with Uberflip that will see the agency bring the latter’s content experience software to clients focused on improving their results with account-based marketing. Based in Denver, Intelligent Demand (ID) describes itself as an agency focused on helping companies grow revenue by helping build relationships with their […]
A VC asks the uncomfortable blockchain questions that break through the hype
There are startups marketing themselves as blockchain innovators, and there are established enterprises trying to innovate with blockchain. Vic Pascucci has a stock response to most of them: “Just use an f***n VPN.” The managing director of venture capital firm Lightbank was positioned as the resident contrarian at the recent Voice of Blockchain conference in […]
LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator
LinkedIn says the addition of a Deals feature to its Sales Navigator tool will pull pipeline data directly from customer relationship management systems and make it easier to find additional contacts before a potential purchase decision goes awry. The Deals feature was one of several additions to Sales Navigator LinkedIn announced in a blog post […]
Is your B2B business at risk of disruption? Here’s a four-point checklist
The rise of today’s fastest-growing global brands would have seemed improbable, perhaps even impossible, to anyone following the Fortune 500 just 15 years ago. Virtually overnight, Facebook and Amazon invaded and conquered established industries with a small fraction of the resources once deemed essential for survival. What’s the secret to their success? The answer lies […]
App Of The Month: HG Data adds net account discovery and lead enrichment to technographic tool
HG Data has updated a mobile app that works with Salesforce CRM to help sales and marketing teams address one of their most common questions: What other technology products does a potential customer already own and use? The App HG Data, updated for Summer 2018, available in Salesforce App Exchange. How It Works HG Data […]
SAP launches C/4HANA at CRM users taking a ‘Me2B’ approach to sales
SAP on Tuesday used its annual Sapphire Now user conference to announce a customer experience software suite dubbed C/4HANA that will include a what it called a “fourth generation” customer relationship management tool, along with the acquisition of a field service software firm called Coresystems. C/4HANA will include SAP’s Sales, Marketing, Commerce and Service Clouds, […]
Influ2 takes ad-based approach to overcoming ABM challenges via ‘person-based marketing’
Marketers may still be getting used to the concept of account-based marketing (ABM) but a B2B advertising startup called Influ2 is suggesting they begin thinking about person-based marketing, with an approach based on a “segment of one.” Based in Sunnyvale, Calif., Influ2 formally launched earlier this week with a platform that draws data from customer […]
Showpad promises to accelerate account-based selling through personalized ‘Shared Spaces’
Showpad may have started as a way to arm sales people at conferences and events, but its latest tools are designed to extend their reach with branded microsites for specific customers and prospects. With a North American head office in Chicago, Showpad is based on the idea of salespeople using something other than a slide […]
LookBookHQ rebrands as PathFactory as it launches an AI-based content insight and activation engine
LookBookHQ on Tuesday launched an application to help B2B marketers get more insight to improve their content marketing efforts called PathFactory Engine, the first word of which will also serve as the firm’s new name as part of a rebranding effort. The company will be showcasing PathFactory Engine and speaking at the Sirius Decisions Summit […]
Zoho plans mass-marketing campaign to promote its integrated suite to business professionals
Zoho is getting ready to release TV ads in the U.S. and Canada as part of a broader marketing effort to boost adoption of its Amazon Prime-style approach to licensing a variety of business applications. Besides the TV spots, Zoho has been holding a series of events for customers and prospects that tout the integrated […]
Ambition Data puts Customer Centricity Conference attendees into simulation that tests what they learn about CLV
Ambition Data is raising the stakes for CMOs and other senior marketers attending its Customer Centricity Conference late next month by putting them into groups to compete in an online simulation to test what they will have learned about customer lifetime value. Running May 17-18 in San Francisco, Ambition Data recently announced a speaker lineup […]
Bizible Discover promises to bring greater context to the way marketers measure activities and campaigns
Bizible this week said marketers will be able to track their results across several channels simultaneously and evaluate account-based marketing campaign performance through a specific dashboard in a product it is calling Bizible Discover. Scheduled for release early next month, Bizible Discover will add data on sales funnels, velocity and what Bizible calls the “golden […]
App Of The Month: Hangouts Chat for Google’s G-Suite
Lots of teams come to work and Slack off. Other come for the Hangouts. Google has never quite managed to replicate its search engine success in social media, despite years of effort around Google Plus. As it continues to put more attention on business users with its G-Suite of Docs, Calendar and other tools, the recent addition […]
InsideView research reveals critical attitudes among Millennial sales and marketing professionals
Millennial-aged sales and marketing professionals have an even lower opinion of each other’s roles in the enterprise than the current generation, according to research conducted by CRM and marketing intelligence software maker InsideView. In its report, “The State of Sales & Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Go-to-Market Teams.” San […]