FCB/Six

FCB expands capabilities in areas like marketing automation, CRM with FCB/SIX Consulting

Jacob Ciesielski, SVP Data and Technology and FCB/SIX president Andrea Cook. FCB, one of the world’s largest global ad agency networks, says it will respond to the demand from its clients for more assistance with CRM, marketing automation and cloud-based service tools by launching a consulting arm that will run alongside itself digital specialist division. […]

James Greig

Inside The Mind Of . . . James Greig

James Greig is CTO and Co-Founder of iVvy, a leading enterprise software as a service (SaaS) technology company, providing cloud-based solutions for event management, venue management and supplier management. iVvy’s technology enables organizers to search, compare, book and pay for their event in real-time, providing live availability and pricing of function space, and group accommodation. […]

SDRs

Sales development research: SDRs using 4.9 tools but struggle to reach enterprise buyers

Companies are spending nearly $4,000 on each of their sales development reps (SDRs) every year to give them CRM, social prospecting and other tools — even though they still spend nearly 40 per cent of their time working the phones, according to a study released Wednesday. The State Of Sales Development was launched in tandem […]

ClearSlide

Corel draws closer to enterprise sales teams with the acquisition of ClearSlide

Corel may be sketching out a new corporate direction in the sales enablement space with the acquisition of San Francisco-based ClearSlide Inc. on Tuesday. Ottawa-based Corel did not disclose how much it paid for ClearSlide, which was founded in 2009 and has offices across the U.S. In a public statement, Corel said its investment would […]

pwc

How PwC fosters creative problem-solving in its growing number of Digital Experience Centres

PwC will be spending the next several months continuing to open a series of Digital Experience Centres in the U.S. and the U.K. that bring together interdisciplinary groups of experts to solve corporate challenges using virtual reality, the Internet of Things and more. The consulting firm officially opened its Toronto Digital Experience Centre on Tuesday, […]

CRM experience

How to curate a better CRM experience with an actionable gallery of B2B data

Have you ever been to the Guggenheim? An art museum of impressive architectural proportions in New York City, its ever-evolving collections have served a range of artistic pallets for decades. To put it simply, the museum is a visual feast; and if you like art, you’ll like the Guggenheim. Similarly, your CRM solution, like Salesforce, […]

skuid

Skuid CMO makes the case for personalizing SaaS tools to maximize investment value

A company called Skuid has brought on a new CMO with deep Silicon Valley experience to help market the notion of personalizing line of business applications across disparate enterprise professionals. Skuid, which is based in Chattanooga, Tenn., announced the hiring of Tara Ryan, formerly the CMO of spend management software firm Coupa, earlier this week. […]

Salesforce-Google

Dreamforce 2017: A debrief on what the Salesforce-Google partnership really means

It will be well into next year before the fruits of a Salesforce-Google partnership will be realized, but the company used its annual Dreamforce conference last week to show how working with Google will create a dynamic marriage between its customer relationship management tools and the search engine giant’s strength in online advertising analytics. Google has […]

ZoomInfo

ZoomInfo promises to accelerate sales with data-as-a-service suite

ZoomInfo is getting a jump on next week’s Dreamforce conference by launching a data-as-a-service suite that integrates its B2B database tools into Salesforce’s flagship customer relationship management system. The Waltham, Mass.-based company said its ZoomInfo Salesforce Suite would include access to more than 88 million professional e-mail addresses, 47 million direct-dial phone numbers and nearly […]

really simple systems

Really Simple Systems’ CEO explains the full rewrite of its flagship CRM

Most B2B technology companies are trying to make their products smarter with artificial intelligence. Really Simple Systems just wants them to be easier. The company this week released Version 5 of its cloud-based customer relationship management (CRM) system. Aimed at small and medium-sized businesses (SMBs), Version 5’s latest features include drag and drop customisation, a […]

apology

When B2B Needs Damage Control: The 6 components of a meaningful apology

Apologizing properly isn’t angelic. It’s a skill that can be learned. Consider this: B2B methods and verticals are dependent on relationship management. Long term, fully expressive, mutually beneficial dealings between vendors and customers is at the heart of account-based marketing, SAAS contracts and permission-based automation services. Whenever and wherever there is a long-term relationship between […]