The world of CRM just got more interesting. Apttus, one of the leading if not the leading “quote-to-cash” application on Salesforce, today has announced the Apttus Intelligent Cloud that will bring its functionality to Microsoft Dynamics CRM, the second most popular customer relationship management platform. B2B users of Microsoft Dynamics will now be able to […]
It happens ten minutes into every after-party at every convention center where attendees and vendors gather. First one small group starts and then, suddenly, everyone’s doing it. It’s the great app comparison conversation and it’s a feature of B2B community culture. To compile our list of the current most popular B2B applications, B2B News Network based […]
B2B buyers have changed. Shaped by their consumer expectations and enabled by technology, B2B buyers demand a consistent, personalized experience at every stage of the customer journey. Although B2B sellers have progressed developing digital touchpoints, most struggle to weave them into existing channels and create an engaging, seamless omnichannel customer experience. Using a recent report […]
It’s the granddaddy of all B2B applications: enterprise resource planning (ERP) software. Many flavors of ERP exist today on premises and in the cloud, however, they all share a level of implementation complexity fraught with danger. What can B2B practitioners do to ensure that their ERP implementations have a maximum chance of success? A number […]
An email pop-up notice and more mobile information access are two examples of how companies have added efficiency to the workplace — and overcome various challenges. These, and other ideas, were put forth at the Sage Summit in New Orleans, that attracted 8,000 attendees for three days’ worth of sessions, discussions and keynote for small […]
Proposals, quotes, contracts, reports and updates: the documentation that pulls salespeople away from their customers and into their offices. Now a startup wants to make that simpler for B2B professionals. Pandadoc is a new software solution that claims it can automate all the content collateral sales departments are required to produce, monitor and update. The […]
Social networking has transformed the way businesses relate to their customers. Customer relationship management (CRM) is no longer a monolithic, one-way sales push; it requires meaningful engagement across multiple channels and a 360-degree knowledge of every customer. According to a Pew Research study from January 2014, 74 percent of all online adults use at least […]
It’s tough to predict what is going to happen at Facebook. Mark Zuckerberg’s astonishingly steady hand on the throttle, the inspired choice of Sandberg, and an agility that has allowed them to mini-pivot away from bad strategies. Zuckerberg has clearly spent a lot of time in the school of Bill Gates: emulate, iterate and acquire […]
