The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]
It will be well into next year before the fruits of a Salesforce-Google partnership will be realized, but the company used its annual Dreamforce conference last week to show how working with Google will create a dynamic marriage between its customer relationship management tools and the search engine giant’s strength in online advertising analytics. Google has […]
ZoomInfo is getting a jump on next week’s Dreamforce conference by launching a data-as-a-service suite that integrates its B2B database tools into Salesforce’s flagship customer relationship management system. The Waltham, Mass.-based company said its ZoomInfo Salesforce Suite would include access to more than 88 million professional e-mail addresses, 47 million direct-dial phone numbers and nearly […]
Planning where to spend your conference budget next year? There may just be too many marketing conferences to attend all of them! Some of these require no introduction, but others may not even have been on your radar: Haste and Hustle Hosted by: Haste and Hustle Date: February 9-10 Location: Niagara Falls, ON A […]
Dreamforce is Epic! 170,000 people arrive at Dreamforce to see the Godfather of SaaS lay out his future vision for Einstein and AI in customer data. And thus the question looms … Where does SFDC go from here? Enabling sales to keep better records is important but not exactly life changing and you can see […]
Salesforce has built a stellar reputation by utilizing Marketing Cloud to create one-to-one journeys for customers, prospects and even its own employees. Ever wonder how they do it? Speaking to a packed house at Dreamforce 2015 in San Francisco, Bobby Jania, Salesforce’s senior director of product marketing, and Dawn Devirgilio, the company’s top digital communications […]
A new feature we’re introducing reviews two major services/products or events ideal for B2B professionals, and in this debut column we look at what two major tech conferences have to offer in the coming weeks. Welcome to the B2Bnn Reviews report comparing the Inbound and Dreamforce conferences. First, some context. Inbound, run by Hubspot, runs […]
Looking for inspiration this year? Want to network like a boss? You won’t want to miss these tech conferences bound to feed you insight you likely can’t get anywhere else. We previously previewed some of the top tech conferences to attend in Canada in 2015, so now it’s time to turn our attention to the U.S. […]
