2017 has proven to be a year of glittering advancements in the eCommerce scene. There is a direct correlation between these advancements and the needs of the predominant target markets of Gen X’ers and beyond. Being the driving force of the information age, coupled with their inherent need for instant gratification, AI, machine-learning, mobile, and […]
Opening a shop is easy but keeping it open is hard. If you’re an entrepreneur you can relate to my situation. I was about to lose all hope. My second venture failed massively. Sometimes, failure gives us a new perspective. And that is what got me going on my third venture. I sat down in […]
Customer Lifetime Value (CLV) calculates the potential earnings of your business across the lifetime of your customers. Underutilized in marketing, CLV can help you retain and grow your customer base, rather than find new customers. This will allow you to increase revenue in the long run. There are many ways CLV can help you raise […]
It’s that time of the week again, when we bring you all the trending B2B social buzz in our B2B Trending Conversations column. This week inbound marketing adviser Gregg Anderson will help better prepare you to work leads, while the B2B specialists at Bain & Company have tips on honing your digital strategy. There’s an […]
Merry Christmas from B2B News Network! With the holidays upon us, it’s been a light week for B2B social traffic, so we’ve decided to get into the spirit by spreading holiday cheer in the form of Christmas-related B2B tweets and social posts. You’ll find plenty of tips on B2B sales and marketing, we’ll check out […]
Research conducted in late November 2016 by One Hour Translation, shows that the most popular language into which English language e-commerce websites are translated is French, followed by German. The research analysed 4,000 of e-commerce websites’ translation projects begun during 2015 and in the first 11 months of 2016. The analysis ranked target languages according […]
All the signs point to business-to-business mobile commerce having a strong showing this year. A forecast released by Forrester Research shows that B2B e-commerce in the US could reach $780 billion in 2015. As promising as those figures are, the future may be even brighter, with B2B e-commerce surpassing $1 trillion by the end of […]
Apple has filed a patent for technology that would hook directly into the contents of customer bank accounts to make advertising even more targeted than it is today. It would mean Apple would only display ads for products that customers can afford. The patent filing describes a system that would show dsfor products to groups of people with a […]
Incorporating digital programs into existing frameworks is a dilemma facing many organizations today. In an effort to help businesses with this problem, software solutions provider EPAM hosted a webinar with Rex Lee and Warren Cable, VPs of digital operations at Canadian Tire. Both Lee and Cable explained how they used omni-channel and digital programs in their retail […]
For anyone looking to grow their business it always helps to glean intelligent insights from the experts. Shopify CMO, Craig Miller, recently did an interview with Referral Candy to discuss what he learned while spearheading the growth of the e-commerce company. Just look at the astounding numbers Shopify is putting out. Launched in 2008, the […]
Big Data is set to transform the way we do business by collecting vast quantities of information, analyzing it, and presenting a clearer picture of what clients seek – or what businesses could be offering to increase revenue. Any B2B firm can now know what keywords make their clients salivate, understand the demographics of their customers, their buying habits, […]
North America supply chains are at risk due to climate change. Recently, business consulting firm Accenture and CDP issued a report on worldwide supply chain vulnerability rating Canada, the United States, Brazil and China behind Europe and Japan. Canada is ahead of the U.S. falling into the “inactive” area of Accenture’s sustainability matrix, meaning supply chains […]
The enterprise collaboration space is hot. Recently, cloud file-sharing company Box has started trading publicly on the New York Stock, debuting at $20.20 per share. Interestingly, the company is trading much as 77 percent above its IPO price. Box offers companies cloud-based storage services, make it easy to share documents with your team or your […]
Customer referrals are one of the most powerful endorsements a business can obtain. Personal endorsements generally carry more weight than other routine marketing channels. While a flashy ad may catch attention and even generate a sale, this sale is not necessarily going to convert to the buyer becoming a loyal customer. Especially if the customer […]
Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for website owners to better understand how customers act from their first visit through conversion. The tool utilizes […]
Will we soon see Alibaba buying eBay? Could Walmart bolster its e-payment strategy with a PayPal acquisition? Those are some of the predictions posited by Jason Del Rey in Recode, as he looks forward to what may be a blockbuster acquisition year in e-commerce. Alibaba, overflowing with valuable stock following the biggest IPO ever, is poised […]
A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]
With online retail giants like Amazon continuing to disrupt the e-commerce ecosystem and squeezing smaller sellers everywhere, how can those smaller retailers remain competitive? The sheer massive reach and scale of the Amazons of the world and their focus on growth over profits give them an advantage that small businesses just can’t compete with. Or […]
Black Friday, falling on November 28, and Cyber Monday (December 1) are dates etched on the minds of all retailers; but how are smaller e-commerce businesses preparing for this major shopping season, and how can these businesses capitalize on a retail holiday traditionally celebrated by big box retailers? Consider the numbers for a moment. According to […]
Canada’s grocery industry is stagnant, with 2012 sales growing a tiny 1.1 percent over 2011, and in that year sales rose a paltry one percent. That’s a big change of pace for grocers, who are used to annual growth rates averaging 3 percent or more. 2011-2012 represented the worst sales growth in more than a […]
