One of my Facebook friends, who is also a journalist, recently posted a status update which said, “Of all things I have to be grateful every morning, the greatest one is that I’m not an ‘influencer.’” It says a lot about the world of marketing, sales, media and technology that the word “influencer” can inspire […]
The sphere of marketing is changing drastically, relying more and more on the nuances of digital outreach, according to several experts at the recent Authentic Marketing Conference. “Influencers” –social media, branding and marketing leaders – spoke on how companies can ramp up corporate public profiles. The annual conference took place in Los Angeles, Apr. 28, […]
Over the past decade or so, B2B marketing has emerged as a discipline in its own right. Catering to the unique needs of businesses, B2B marketers are always looking for innovative ways to foster relationships with their clients. They frequently need to go above and beyond classic marketing tactics to make an impact. Because of […]
Recently, we ran our Canadian B2B Marketing Influencer Index. When we put out the call for nominations, we got an amazing response – the best we’d ever seen. And every nomination was well deserved, as we believe that behind every successful B2B organization is a dedicated marketer. Now it’s time to feature our neighbours south […]
Call it HR, HCM or #futureofwork, but undoubtedly the rise of digital has morphed human resources execution into a world unlike we’ve ever seen before. And thus B2B NN is launching our first HR Influencer Index, where we profile the top executive, decision-makers and thought leaders whose work is rippling across the HR landscape. We […]
Behind every great – and visible – B2B is a dedicated marketer. They’re the few, the accomplished, and the practically anonymous. B2B marketers in Canada work hard to generate an enormous amount of revenue and activity every year, but unlike marketers at B2C companies, they are largely unknown in the marketing world. Over the past […]
Fintech – it’s big and getting bigger and it’s got the traditional banking system looking over its shoulder. Whether it’s alternative currencies, new payment systems, or innovations in managing cash flow and sourcing investment, fintech is changing the world of finance. B2B is no different. We want to know – who are the most important […]
As many of you may know, B2B NN is curating the first-ever 2015 B2B Influencer Index, thanks to many of our readers submitting nominees they deemed worthy of this auspicious honour. We are looking for the top B2B professionals who are impacting their field and winning acclaim for successful accomplishments in 2015, and we will […]
Everyone in the B2B world has heard about proverbial Silicon Valley garage startups that grew into the likes of Apple Computer, Hewlett Packard and many other household names. But exactly how did those firm founders and first chief marketers do it? At the Growth Marketing Conference in San Francisco, several successful entrepreneurs revealed the secrets of their […]
While it’s true that everyone can publish on LinkedIn, not everyone can be a LinkedIn Influencer. That’s an exclusive group of 500 people that LinkedIn promotes through the news Pulse feature. People like President Barak Obama, Sir Richard Branson, and Guy Kawasaki. Take a closer look at that list, and you’ll see a number of […]
