The B2B marketplace is changing, and B2B marketing must change with it. Each year, trends emerge in how B2B companies prioritize objectives, choose tactics and invest their time and money. The 2019 B2B Marketing Mix Report by Sagefrog Marketing Group reveals themes that underlie the actions B2B marketing professionals will take in the next year, […]
Zoho on Thursday expanded its CRM Plus collection of software applications to include tools for customer service teams such as Zia, an intelligent assistant that uses voice recognition features much like Apple’s Siri to address critical questions or complaints. Although Zia (which stands for “Zoho intelligent assistant”) has been available to CRM Plus customers for […]
Customer relationship management provider Affinity is using artificial intelligence technology to sift through employees’ e-mail and calendar data in hopes of easing the search for “warm” introductions to prospects and customers. San Francisco-based Affinity described Alliances, which was released on Monday, as a tool that will create a “relationship graph” to help those in sales […]
The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]
Drift has launched a feature in its marketing software called Drift Intel that it says will allow companies to develop profiles from anonymous web site visitors that can turn into leads which are routed in real time to sales teams. The company said Drift Intel would help firms trying to build more effective account-based marketing (ABM) […]
We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams. As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]
A startup called Crowdy.ai has created a widget it describes as a “social proof engine” that it hopes will change the way B2B companies sell online by providing visual evidence of prospects during into customers. Deal-Maker is a web site integration that provides real-time updates on how web site visitors are taking action on a […]
Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]
The many online magazines published by TechTarget cover everything from enterprise resource planing applications to data storage and servers, but the one technology innovation that’s unlikely to be covered by its editors and reporters is its own toolset for helping marketers gather more accurate, actionable sales leads. Earlier this month TechTarget announced updates to its […]
Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events. Before your organization starts putting these […]
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters. A lot. Back up, just what is data normalization? At a […]
It will be well into next year before the fruits of a Salesforce-Google partnership will be realized, but the company used its annual Dreamforce conference last week to show how working with Google will create a dynamic marriage between its customer relationship management tools and the search engine giant’s strength in online advertising analytics. Google has […]
So perhaps you’re a talented programming team that’s tired of pushing out an app for the masses, only to be crushed like the other millions of apps competing on the Google Play Store and Apple App Store. Instead, maybe you just want to offer businesses a service that you can readily provide. In either case, […]
Is the rise of artificial intelligence profoundly changing what it means to work? AI is all around us, and its applications run from the mundane to the fantastic. But many are questioning the growing symbiosis between machines and humans. As machines begin to manage more of our professional lives, are we at risk of losing […]
In nature, an ecosystem is how all of the various organisms in a particular area fit together to create a lifecycle. Every plant, every insect, every animal has a purpose that the others all depend on for survival. That same basic principle can be applied to any complex system, and the lead generation process in […]
Welcome back to B2B Trending Conversations, our weekly roundup of what’s trending on Twitter, LinkedIn and other leading social platforms in the B2B space. Whether you’re interested in improving your company’s lead generation, increasing your B2B blog traffic or finishing the sales year like a champ, you’ll find links to timely articles and posts to […]
The weather outside may be chilling, but the B2B buzz is hot this week on Twitter and across social media. In this week’s edition of our weekly B2B Trending Conversations report, we collect the best of the buzz-worthy tweets and posts and bring them to you in an easily digestible format. We’ll try to take […]
It’s time for another edition of B2B Trending Conversations, wherein we sift and sort through social networks and blogs to bring you the best of what’s buzzing in the B2B space for the week. This week, we’ll explore how inbound marketing can boost lead generation, we’ll weigh whether demand gen or brand building is more […]
Lead generation in B2B is different than in B2C. Some methods work better than others and with the effective methods there are certain techniques to employ so you’ll see the best results. Email marketing, content marketing, and social media marketing are the most commonly used lead generation methods in B2B. But what should you know […]
Happy Wednesday! We’re back with another weekly round up of the most shared and buzzworthy B2B content on social media. We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop. This week, we discovered seven crucial questions you need […]
